prospect engagement

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Published By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning, btob, hosted solutions, on-premise, bulldog solutions, lead gen, nurture, convert, sales leads, bds, interactive/pr agencies, lead generation & automation
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: ClearSlide     Published Date: Oct 24, 2013
Many sales leaders are learning that a successful approach to enablement includes providing reps with tools that can help them monitor and track the steps the buyer has already taken on his or her journey. This guide will show you how.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking, customer engagement tools, optimize sales process, sales predictability tools, sales productivity tool, sales web tools, mobile apps for sales, online collaboration tool, how to deliver a good sales pitch, email pitch, presentation sharing software, improve sales forecasting, improve sales management
    
ClearSlide
Published By: ClearSlide     Published Date: Oct 24, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download now to see the results.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking, customer engagement tools, optimize sales process, sales predictability tools, sales productivity tool, sales web tools, mobile apps for sales, online collaboration tool, how to deliver a good sales pitch, email pitch, presentation sharing software, improve sales forecasting, improve sales management
    
ClearSlide
Published By: ClearSlide     Published Date: Oct 24, 2013
Some salespeople are just naturally better than the rest. But with the right insights from technology, you can create more top sellers within your organization.These 5 tips can help you transform your entire team into top sellers.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking, customer engagement tools, optimize sales process, sales predictability tools, sales productivity tool, sales web tools, mobile apps for sales, online collaboration tool, how to deliver a good sales pitch, email pitch, presentation sharing software, improve sales forecasting, improve sales management
    
ClearSlide
Published By: ClearSlide, Inc     Published Date: Nov 06, 2013
This Clearslide-commissioned profile of US enterprise sales leaders evaluates the current adoption trends surrounding sales engagement platforms as well as the challenges that sales leaders and sellers face, based on Forrester's own market data and a custom study of the same audience.
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sales engagement plafform, customer engagement, shorten sales cycles, sales enablement software, sales analytics, clearslide, customer management software, sales prospect tracking, customer engagement tools, optimize sales process, sales predictability tools, sales productivity tools, sales web tools, mobile apps for sales, online collaboration tool, how to deliver a good sales pitch, email pitch, presentation sharing software, improve sales forecasting, improve sales management
    
ClearSlide, Inc
Published By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
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conversica, leads, sales leads, lead response, communication, sales communication, prospects, nurturing, social media, interactive marketing, customer experience/engagement, mobile marketing, lead generation & automation, sales
    
Conversica
Published By: Docsend     Published Date: Apr 09, 2018
It’s no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success. This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content. In the report, you’ll find data-backed, actionable insights to help you: • Identify which sales content drives the sales cycle forward • Enable sellers to share the right content in their outreach • Build a more efficient, higher velocity sales pipeline
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Docsend
Published By: GoToMeeting     Published Date: Aug 11, 2010
Effectively engaging prospects is one of the greatest challenges you'll encounter with a virtual sales presentation. If you don't hold a prospect's attention, you probably won't make the sale. This new What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
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citrix, virual sales presentation, web conference, virtual environment, sales cycle, prospect engagement, content, strategy, interactive marketing, webinars & web conferencing, customer experience/engagement, online video marketing
    
GoToMeeting
Published By: GoToMeeting     Published Date: Oct 06, 2011
Whether you are speaking to an audience of 1 or 1,000, it's critical that you engage your listeners. Join this live webinar to hear presentation coach Tim Wackel share the 6 worst presentation habits that put barriers between you and your listener. You'll also learn unique and proven methods for conquering these habits so that you can become a more professional and inspiring presenter.
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citrix, marketing, prospect, webinar, engagement, tim wackel, customer experience/engagement, business intelligence, market research, usability, email marketing services/software
    
GoToMeeting
Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase productivity by using Social Selling techniques powered by InsideView.
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social selling, insideview, prospects, traditional data, social media, engagement, win rates, traditional marketing, sales
    
InsideView
Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Mar 23, 2015
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
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marketo, email marketing, customer engagement, email marketing metrics
    
Marketo
Published By: Outreach.io     Published Date: Apr 09, 2018
Modern business-to-business (B2B) buyers have unprecedented access to information to support their buying process and, as a result, have become more self-reliant in the evaluation process. This has made B2B sellers’ jobs harder; not only do they have less control in earlier stages of the sales cycle, but they have to work harder to connect and engage with buyers, turning prospects into customers. Sales technologies have helped modernize how sellers and sales leaders manage their pipelines and execute contracts, but technology gaps around engagement persist, making it difficult for sellers to keep pace with, connect with, and support buyer engagement. The common outcome: Sellers become slaves to their CRM systems, focused more on updating reports and logging their activities than they are in driving business results.
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Outreach.io
Published By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
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ad performance, converting prospects, prospecting, customer engagement, customer insights, data management/analytics
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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twitter, real-time advertiser, custom audience, quantcast, ad targeting, emerging marketing, social media, business intelligence, market research
    
Quantcast
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
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social media, social media engagement, engagement, brands, content strategies, deliver content, customer experience/engagement
    
Socialbakers
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform, crm & customer care
    
Telerik
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