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Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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b2b, marketing, b2b marketing, marketing strategy, customer relationship management, crm, lead nurturing, display, lead targeting, branding, seo, contextual ad placement, data, business intelligence, market research, email marketing services/software, mobile marketing, search engine optimization (seo), lead generation & automation, sales
    
Madison Logic
Published By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
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marin software, cpm, sales, retargeting, facebook advertising, twitter ads, facebook ads, crm, roi, web marketing, social media, interactive marketing, customer experience/engagement, e-commerce solutions, mobile marketing, social media marketing, pay per click (ppc)
    
Marin Software
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting, search marketing, email marketing, emerging marketing, internet marketing, crm solutions/software, marketing research, traditional marketing
    
Marketo
Published By: McAfee     Published Date: Dec 28, 2009
McAfee Labs foresees an increase in threats related to social networking sites, banking security, and botnets, as well as attacks targeting users, businesses, and applications. However, in 2010 McAfee also expects to see an increase in the effectiveness of law enforcement to fight back against cybercrime is also anticipated. Read this report to learn more about what to expect in 2010.
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mcafee, cybersecurity, hackers, malware, security threats, trojan horses, virus protection, vulnerability assessments, vulnerability management, web application security
    
McAfee
Published By: McAfee     Published Date: Mar 31, 2017
NSS Labs performed rigorous testing of McAfee Endpoint Security v10.5 across a multitude of attack threat vectors targeting a very dynamic enterprise class endpoint attack surface. In addition, McAfee Endpoint Security v10.5 was evaluated for it's resistance against several evasion categories and false positive testing. This test was conducted free of charge and NSS did not receive any compensation in return for McAfee's participation. Download a complimentary copy ($750 value) of this NSS Labs individual test report that provides detailed information not available elsewhere.
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endpoint attack, endpoint protection, security, nss
    
McAfee
Published By: MessageLabs     Published Date: Sep 22, 2008
In this whitepaper, get a detailed look at dangerous robot networks or “botnets,” such as Sobig, StormWorm and MayDay. Understand how their creators are constantly evolving these threats to prevent detection by traditional forms of security. Finally, learn how the MessageLabs solution provides unique protection against botnets.
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botnet, bot, messagelabs, email security, malware, virus
    
MessageLabs
Published By: MobileIron     Published Date: Feb 05, 2016
Recent attacks targeting mobile apps and operating systems have put an unprecedented amount of mobile business data at risk. Many enterprises are unprepared to combat the latest mobile threats: One in 10 enterprises have at least one compromised device. More than 53% have at least one device that is not in compliance with corporate security policies. This white paper outlines how to protect enterprise data while realizing the transformative benefits of mobility.
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app security, mobile apps, operating systems, corporate security, enterprise data
    
MobileIron
Published By: MobileIron     Published Date: Feb 05, 2016
Mobile platforms have leapfrogged PC security for years, but as mobile device adoption explodes worldwide, these platforms face more security threats than ever before. While mobile devices are still safer than PCs, hackers are relentlessly searching for new ways to exploit these operating systems and gain access to their valuable data. Four major threats are currently targeting iOS and Android devices using very clever tactics. In fact, users may not know their devices have been compromised until after their data has been hacked.
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mobile malware, activesync, mobile platforms, hackers, data threat, android, ios
    
MobileIron
Published By: MobileIron     Published Date: Aug 04, 2016
Mobile platforms have leapfrogged PC security for years, but as mobile device adoption explodes worldwide, these platforms face more security threats than ever before. While mobile devices are still safer than PCs, hackers are relentlessly searching for new ways to exploit these operating systems and gain access to their valuable data. Four major threats are currently targeting iOS and Android devices using very clever tactics. In fact, users may not know their devices have been compromised until after their data has been hacked.
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mobile malware, activesync, mobile platforms, hackers, data threat, android, ios
    
MobileIron
Published By: MobileIron     Published Date: May 07, 2018
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. Today, successful enterprise attacks are rarely executed by the “lone wolf” hacker and instead come from highly sophisticated and professional cybercriminal networks. These networks are driven by the profitability of ransomware and the sale of confidential consumer data, intellectual property, government intelligence, and other valuable data. While traditional PC-based antivirus solutions can offer some protection against these attacks, organizations need highly adaptive and much faster mobile threat defense (MTD) for enterprise devices.
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mobile, threat, detection, machine, ransomware, confidential, networks
    
MobileIron
Published By: MobileIron     Published Date: Aug 20, 2018
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. Today, successful enterprise attacks are rarely executed by the “lone wolf” hacker and instead come from highly sophisticated and professional cybercriminal networks. These networks are driven by the profitability of ransomware and the sale of confidential consumer data, intellectual property, government intelligence, and other valuable data. While traditional PC-based antivirus solutions can offer some protection against these attacks, organizations need highly adaptive and much faster mobile threat defense (MTD) for enterprise devices.
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mobile, threat, detection, machine, learning
    
MobileIron
Published By: MobileIron     Published Date: Feb 14, 2019
What if you could protect your company from data loss before a mobile attack occurs? The reality is that mobile threats are everywhere and the risks are escalating. But in the world of modern work, how can IT protect mobile devices while allowing users easy access to corporate data on a device of their choice anytime, anywhere? Watch this webinar on demand to learn how mobile threat defense is reducing risks amongst some of the largest mobility programs in the world. We will reveal: -How mobile attacks are targeting corporate data, bypassing traditional IT defenses -Why threat detection and remediation protects your data, without disrupting user productivity -Why mobile threat detection is an essential component of a layered defense architecture With one app, MobileIron Threat Defense delivers unparalleled mobile threat detection and remediation on-device without network connectivity required, and no need for users to take any action.
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MobileIron
Published By: MobileIron     Published Date: Feb 12, 2019
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. This paper examines some current mobile threat defense approaches to help organizations understand where traditional solutions may fall short — and how machine learning-based threat defense can expand upon those capabilities by providing immediate, on-device protection against mobile attacks.
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MobileIron
Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate
Published By: MoreVisibility     Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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google, webmaster, keyword targeting, webinar, morevisibility, seo, targeting, rankings, search marketing agencies
    
MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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MoreVisibility
Published By: Movable Ink     Published Date: May 05, 2014
Each season, the Movable Ink team looks back at recent campaigns and honors five brands for creating engaging agile email marketing experiences that stood out in the inbox. Download the Spring 2014 edition of The Inkredible Five to see standout emails from brands like Lilly Pulitzer, The Wall Street Journal, and 7 For All Mankind.
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agile, email, dynamic content, live content in email, crm, real time, marketing, innovative, top five, video, social media, geo targeting, personalization, emerging marketing, crm & customer care
    
Movable Ink
Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
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email marketing, webinar
    
Net Atlantic
Published By: NETIQ     Published Date: Jan 12, 2017
Today’s attackers are targeting insider credentials for abuse. Even with an effective program in place, there are loopholes that can be exploited by attackers.
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NETIQ
Published By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
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native advertising, native ads, search ads
    
Oath
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm & customer care, business intelligence, data management/analytics, lead generation & automation
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm solutions/software, customer experience/engagement, sales
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm solutions/software, customer experience/engagement
    
Oracle
Published By: Oracle     Published Date: Jan 15, 2014
The latest IT tools and techniques can bring benefit to policy implementation in Government, as well as to administration and operations. This new role for IT can not only speed up the implementation of policy changes, but enable more effective targeting of those policies. This paper explains how. Oracle provides standard COTS software that can do this, and how such solutions have already been proven in Government Ministries.
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oracle, government, cots software, smarter policy implementation, government ministries
    
Oracle
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