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Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs, emerging marketing, crm & customer care, branding
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Learn how adding engagement-based drivers to an existing loyalty program can help brands strengthen customer relationships and boost sales.
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crowdtwist, engagement, customer engagement, loyalty, customer loyalty, incremental sales, sales, marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
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prepare, company, loyalty, optimize
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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CrowdTwist
Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jul 25, 2018
Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?
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customer, branding, relationships, consumer, database
    
CrowdTwist
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media, emerging marketing, internet marketing
    
Curalate
Published By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
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instagram, social media, brand ambassador, micro-influencer
    
Curalate
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: Customer Insight Group     Published Date: Oct 18, 2010
Customer-centricity entails a company understanding individual customers needs and improving the customer experience there by creating sustainable and profitable customer relationships impermeable by competitors.
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customer insight group, customer centricity, customer relationships, profitability, loyalty, fiscal growth., customer experience/engagement
    
Customer Insight Group
Published By: Customer Insight Group     Published Date: Oct 22, 2010
Customer-centricity entails a company understanding individual customer needs and improving the customer experience thereby creating sustainable and profitable customer relationships impermeable by competitors.
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customer insight group, customer centricity, loyalty, customer experience/engagement
    
Customer Insight Group
Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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branding, emerging marketing, press release marketing, blog marketing, blogging, social media, public relations, cymfony
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
    
Cymfony
Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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sales & marketing software, marketing automation, ebusiness, customer interation service, public relations, blog, blogs, blog marketing
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
    
Cymfony
Published By: Cymfony     Published Date: Jul 11, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
    
Cymfony
Published By: Darktrace     Published Date: Jun 21, 2019
Cyber security is today an unavoidable concern for law firms and the legal sector at large, which oversees disproportionately large volumes of sensitive data and which is therefore an attractive target for sophisticated threat actors. From confidential information about mergers and acquisitions to disclosures made under attorney-client privilege, today’s law firms are inundated with data that would be disastrous if leaked, both for the results of individual cases and for these firm’s long-term reputations. Indeed, this reputational damage diminishes the very trust upon which the legal profession is predicated, jeopardizing client relationships and hindering customer acquisition. Legal organizations lose 5% of their clients following a data breach, while significant or high-profile breaches can even prompt a firm’s eventual collapse, as was the case for Mossack Fonseca in the infamous Panama Papers breach. In today’s increasingly digital business world, even the most private legal docum
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Darktrace
Published By: Dassault Systèmes     Published Date: May 09, 2018
Tight schedules, cost challenges and lack of visibility can strain relationships in the Architecture, Engineering and Construction (AEC) market. As new technologies raise owner expectations, you need to respond rapidly to customer needs with on-target solutions. You need to know how to anticipate and exceed owners’ expectations. You need to deliver on multiple fronts, including: • Be a partner not just a supplier: Owners are looking for irreplaceable partners who transparently deliver value. • Achieve more predictable outcomes: Partnerships build from developing plans, mitigating risks and delivering. • Deliver on time and on budget: Firms must meet expectations precisely and avoid costly waste and delays. • Be involved from day one: Owners now expect visibility and involvement across the project. • Deliver something unexpected: AEC firms need to deliver unique, surprising solutions. Download your targeted industry analysis to learn more.
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Dassault Systèmes
Published By: Dassault Systèmes     Published Date: Jun 19, 2018
The concept of a virtual, digital equivalent to a physical product or the Digital Twin was introduced in 2003 at a University of Michigan Executive Course on Product Lifecycle Management (PLM) taught by Dr. Michael Grieves. In light of these advances, it is timely to explore how the Digital Twin can move from an interesting and potentially useful concept that aids in understanding the relationship between a physical product and its underlying information to a critical component of an enterprise-wide closed-loop product lifecycle. Understand how focusing on the connection between physical product and virtual product will improve productivity, uniformity of production, and ensure the highest quality products.
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Dassault Systèmes
Published By: Data Guard Systems     Published Date: Aug 21, 2009
Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.
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customer resource management, cell phone, telecom, telecommunications, cellular retailer, telecom marketing, crm, customer relationship management
    
Data Guard Systems
Published By: Datastax     Published Date: Apr 04, 2017
Graph databases are changing how we use data. But first, an example – you're (probably) a human working on a project and looking at graph databases as a potential solution. While we're a company that has a graph database that hopefully solves your problem. Now we could store that data in a boring relational database, but how do we do more than that? For instance, using that data, when combined with other data points, to find other people like you and recommend our solution to them? This is where a graph can come in handy. The friendly graph data model makes it easy to use patterns of relationships within large data sets. By leveraging those relationships we can analyze, or create better real-time experiences. Why Graph explores why this graph database 'thing' is really a thing, how they compare to other database systems, and the use cases they best support.
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graph, database, datastax
    
Datastax
Published By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
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datastax, customer experience, buying initiatives
    
Datastax
Published By: Datastax     Published Date: Nov 07, 2017
Customer experience is no longer a nice-to-have-it's a necessity. According to Forrester, 8 out of every 10 companues aspires to be great at customer experience but only 1 in 5 are actually achieving that. When was the last time you assessed how your company is addressing its customer experience initiatives? We live in the "age of everything", where every person object, and program is communicating 24-7-365. It's become cliche to say that the Internet has revolutionized our world, and that's because it has. Customer experience at the enterprise level means turning your company into a friend and/or colleague of the customer - transforming the relationship via deep knowledge of the customer: not just what they've done but what they're doing now. This eBook explores the hard questions you need to be asking yourself and your company in order to get started on or to accelerate your customer experience journey. Are you ready? Read to find out.
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Datastax
Published By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today Download The Report If You: -Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists. -Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking. -Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
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Datastax
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