roi analytics

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Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing, marketing research, branding, data management/analytics
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive, interactive marketing, web analytics, crm & customer care, business intelligence, mobile marketing
    
Adobe
Published By: Adobe     Published Date: Jul 15, 2019
Avec un nombre sans cesse croissant d’interactions client, notamment digitales, les entreprises cherchent rapidement à obtenir un avantage concurrentiel en utilisant des données et des informations à grande échelle pour créer et activer des profils à 360 degrés de leurs clients afin d’offrir une meilleure expérience. Pressées d’accélérer leur croissance digitale et d’améliorer leurs stratégies commerciales, de nombreuses entreprises mondiales ont mis en place des environnements technologiques cloisonnés et redondants, ce qui a donné lieu à des points de vue inexacts ou, pire encore, contradictoires sur les interactions de leurs clients avec leur marque. Par exemple, l’étude menée par Forrester révèle que 90 % des entreprises utilisent plusieurs outils d’analytics
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Adobe
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Attunity     Published Date: Jan 14, 2019
This whitepaper explores how to automate your data lake pipeline to address common challenges including how to prevent data lakes from devolving into useless data swamps and how to deliver analytics-ready data via automation. Read Increase Data Lake ROI with Streaming Data Pipelines to learn about: • Common data lake origins and challenges including integrating diverse data from multiple data source platforms, including lakes on premises and in the cloud. • Delivering real-time integration, with change data capture (CDC) technology that integrates live transactions with the data lake. • Rethinking the data lake with multi-stage methodology, continuous data ingestion and merging processes that assemble a historical data store. • Leveraging a scalable and autonomous streaming data pipeline to deliver analytics-ready data sets for better business insights. Read this Attunity whitepaper now to get ahead on your data lake strategy in 2019.
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data lake, data pipeline, change data capture, data swamp, hybrid data integration, data ingestion, streaming data, real-time data, big data, hadoop, agile analytics, cloud data lake, cloud data warehouse, data lake ingestion, data ingestion
    
Attunity
Published By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry
    
Customer Chemistry
Published By: Engagio     Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics. We’ll cover: Great Marketing, Great Marketing Analytics Account Based Analytics Are Different 3 Styles of ABM A Framework for ABM Measurement Journey and ROI Analytics 6 Attribution Models The New Metrics for ABM And more! The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
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Engagio
Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load time, ad pixels, conversion pixels, digital marketing applications, conversion tracking, website tagging, tag management systems, tms, interactive marketing, customer experience/engagement, e-commerce solutions
    
Ensighten
Published By: Ensighten     Published Date: Jul 25, 2012
This video will teach you how tag management systems increase ROI from 3rd party tags, improve analytics and customer satisfaction.
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web analytics, ensighten, marketing, tag management, tag marketing, internet marketing, insighten, universal tag, e-commerce, tag management roi, flash tagging, mobile tagging, universal tag, tag management systems, 3rd party tags, tms, interactive marketing, customer experience/engagement
    
Ensighten
Published By: Ghostery Enterprise     Published Date: Sep 16, 2014
Gigaom Research surveyed technology decision-makers about their use of marketing technologies and their impact on ROI and site operations. We’ll share the results of this survey and review best practices in managing your site’s marketing cloud.
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ghostery, ghostery enterprise, marketing, marketing cloud, marketing applications, roi, marketing roi, marketing analytics
    
Ghostery Enterprise
Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy, marketing analytics, ibm
    
IBM
Published By: IBM     Published Date: Jul 10, 2009
With the economy in constant fluctuation, this white paper is especially timely. “Enhancing your infrastructure in an uncertain economy to support your SOA business initiatives” defines the challenges facing IT executives, and outlines actions they can take now to cut costs, increase productivity and get more out of existing IT investments.
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soa, ibm, cost cutting, service oriented architecture, roi, return on investment, plug and play, real time data, analytics, infrastructure, optimize, oim, offering information management, websphere® application server, websphere portal server, websphere mq server, db2 server, virtualize, automate
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
As a claims management professional, you have to deal daily with formidable - and sometimes competing - challenges: provide superior customer experience; achieve operational excellence and cost containment; and effectively manage risk. Predictive analytics can help you improve each of these three outcomes, but more importantly, it helps strike the right balance among these three objectives for each new claim received. Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved, how embedded analytics improves decision making, and technology components of a predictive analytics solution.
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improving, claims, management, outcomes, predictive, analytics, claims, management, professional, formidable, competing, superior, customer, experience, operational, excellence, cost, containment, risk, predictive
    
IBM
Published By: IBM     Published Date: Aug 10, 2012
Meeting healthcare's most fundamental mission - The role of software in helping you measure, monitor and improve patient satisfaction
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patient satisfaction, healthcare, ibm, business analytics, roi, research, data, predictive analytics
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
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analytics, social media, best practices, crm, marketing, web analytics, customer experience/engagement, business intelligence, reputation monitoring
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm, social media, content management systems, interactive marketing, marketing software, web analytics
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
Empower marketing professionals to analyze and act on marketing performance data.
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marketing, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, roi, analytics software, interactive marketing, marketing software, web analytics, crm & customer care
    
IBM
Published By: IBM     Published Date: Feb 10, 2014
The closer your organization gets to your customers, the more successful it will be. Learn how to take customer relationships to a new level of intimacy using a combination of business intelligence and predictive analytics software.
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ibm, king fish media, business analytics, insights, business intelligence software, analytics quotient, roi, predictive analytics, customer behavior, customer intimacy, data warehousing, crm solutions/software, customer experience/engagement
    
IBM
Published By: IBM     Published Date: Nov 06, 2014
IBM's Application Performance Management solutions, long known as a best of breed solutions for managing traditionally hosted enterprise applications, is extending its capabilities for new deployment paradigms.
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roi, application performance, business analytics, deployment paradigms
    
IBM
Published By: IBM     Published Date: Feb 05, 2015
Using IBM SPSS Modeler to develop predictive models for crime prevention, the City of Lancaster saw a crime rate reduction of over 35 percent.
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roi, predictive models, crime rate reduction, spss modeler, predictive analytics, web analytics, business intelligence, reputation monitoring, usability
    
IBM
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