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Published By: Acquia     Published Date: Sep 14, 2011
Open Source solutions present not only a cost alternative, but also an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Drupal to various proprietary Content Management systems.
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acquia, technology, drupal site, open source, organize content, source, interaction, display
    
Acquia
Published By: Acquia     Published Date: Sep 14, 2011
With Drupal, it is easy to produce engaging, content rich websites, incorporate both structured and unstructured data sources, and blend published information with user-generated content.
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acquia, technology, drupal, assmebled web, content rich websites, user-generated content, data sources
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research, branding, data management/analytics
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales, acquia, internet marketing, marketing research, e-commerce
    
Acquia
Published By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
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consumer targeting, targeting, brand messaging, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments, content management systems
    
Adobe
Published By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Akamai Technologies     Published Date: May 05, 2017
Security and performance were once considered separate issues requiring very different solutions. But now that malicious hackers have discovered new and better ways to affect both aspects of a website, you need solutions that can plug security holes while enhancing frontend performance. How is that possible? In this report, we explore browser-based solutions that can beef up security and enhance end-user performance in one stroke. This report examines several techniques for dealing with third party content issues in the browser, including HSTS, iframe, and prefetch. It also dives into service workers and browser-based scripts that provide many security and performance options. Download it now and learn how you can jointly improve security and increase performance.
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cyber security, security, web linking, performance
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
More often than not, performance and security are thought of as two separate issues that require two separate solutions. This is mainly due to the implications posed behind various performance and security products. We typically have either security solutions or performance solutions, but rarely solutions that offer both. As technology has advanced, so have our attackers, finding newer and better ways to impact both the performance and security of a site. With this in mind, it has become even more critical to come up with solutions that bridge the gap between security and performance. But how do we do that? We need to shift the focus to what we can do at the browser by leveraging various frontend techniques, such as web linking and obfuscation, versus solely relying upon the capabilities of a content delivery network (CDN) or the origin. We can take advantage of all the new and emerging frontend technologies to help provide a secure and optimal experience for users—all starting at the
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frontend performance, security, technology, content delivery, web linking
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 02, 2018
Which bot management solution is right for you? Bots are responsible for 30% to 70% of website traffic. They range from good to middling to bad, and from simple to sophisticated. Many bot management vendors say they can solve your bot problem. But can they really? This e-book provides guidance on how to evaluate bot management solutions and understand what the differences mean for you and your customers. We cover the top 10 things to consider when selecting a bot management solution, from accuracy and API protection to flexibility and resilience over time. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 02, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report. In viewing this Akamai content, we would like to share your data with Akamai. Click here for more info or to opt out.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 19, 2019
If you have a website, you most likely have an infestation of bots. While some bots are beneficial, bots can make up a significant portion of your daily website traffic. Malicious bots bombard websites with direct and specific attack goals, such as stealing customer information, scraping content, and even initiating DDoS attacks. Our latest eBook explores the differences between good bots and bad bots, and explains the best way to manage harmful bots.
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Akamai Technologies
Published By: Alibaba Cloud SEA     Published Date: Mar 11, 2019
Customers have grown accustomed to high speeds and reliable connectivity. One second of network delay when accessing website, mobile app, or application service can increase your bounce rate and even decrease your customer’s trust in your brand. The typical business pain points per the above scenario are always like: Latency – While, latency problems caused by geographic distance are impossible to solve on the public Internet; Availability – Packet loss and complaints from customers can prevent you from increasing your user base; Cost - The growth of your user base and your business needs both outpace your IT budget. Security - Connections over the public Internet are vulnerable to DDoS attacks and other threats. This whitepaper describes: • Challenges that Magic Video faced before implementing Alibaba Cloud’s solutions • How Alibaba Cloud’s solutions help Magic Video build a global hybrid enterprise network, accelerate content delivery of the application, and maximize bandwidth?
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data center, cloud computing, networking, security, china, global expansion
    
Alibaba Cloud SEA
Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization, content management systems, web analytics, e-commerce solutions, payment processing, shopping cart software
    
Amadesa
Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding, interactive marketing, web analytics, market research, data management/analytics
    
Balihoo
Published By: BloomReach     Published Date: Dec 22, 2014
Introducing BloomReach Compass, a tool that understands your site's content and identifies opportunities to maximize revenue. Surface and prioritize opportunities out of your billions of datapoints from content details, user behavior, and business performance.
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search marketing, email marketing, website development, emerging marketing, internet marketing, e-commerce, traditional marketing
    
BloomReach
Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media, interactive marketing, web analytics, market research, mobile marketing, social media marketing, data management/analytics
    
BrightEdge
Published By: Cisco     Published Date: Jan 29, 2009
Traditional purchasing habits and brand loyalties are a thing of the past. They've grown accustomed to shopping and interacting with businesses over the Internet. They want personalized service and satisfying experience. Learn what you can do to keep up with these trends.
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cisco, website enhancements, customer experience, web 2.0, pet scan, rss feed, rich product content, live chat, interactive communication, cisco secure network foundation, cisco unified communications
    
Cisco
Published By: Clicktale     Published Date: Jul 06, 2015
Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.
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text, video, content, engagement, website, content optimization, content delivery, content marketing, video marketing, b2c website optimization, website optimization, content strategy, website engagement, manufacturing, website development, emerging marketing, internet marketing
    
Clicktale
Published By: Comcast Business     Published Date: Mar 24, 2015
For today’s businesses, fast Internet access is more than a competitive advantage. It is an operational necessity. Changes in the way companies are working – and the tools they are using – have created the need for high-speed connections to services and individuals off-site. Across the country, in-house servers are rapidly being replaced by cloud-based infrastructure. Videoconferencing is helping businesses cut travel costs. Mobile devices – with easy links to work-related content – are enabling more employees to be more productive, from any location. All of these applications have one factor in common: they require bandwidth. And plenty of it. Download this white paper to learn more about high-speed internet connections.
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dsl, high-speed internet, cable, internet connection, productivity, bandwith
    
Comcast Business
Published By: Cotendo     Published Date: Sep 01, 2010
In this article, we explain the components of Whole Site Acceleration, how they work together, and how this emerging model for content delivery and acceleration differs from legacy approaches.
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cotendo, content delivery, site acceleration, cdn
    
Cotendo
Published By: Cotendo     Published Date: Nov 18, 2011
Learn about the technology limitations killing the performance of mobile websites and mobile applications, plus how innovations in mobile content delivery networks (CDNs) can transform users' experience of the mobile Web.
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mobile cloud, mobile web performance, mobile website performance, mobile application performance, mobile content delivery, mobile acceleration, mobile cdn, cotendo mobile, mobile internet performance, mobile rtt, mobile round trip time, mobile spdy, cotendo, white paper
    
Cotendo
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak
Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization, emerging marketing, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Crownpeak
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