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Published By: IBM     Published Date: May 22, 2013
When it comes to application infrastructure, some of the burning questions that organizations are asking themselves include: If I host some of my application functionality in the could, how do I integrate that with my existing on-premises applications? How do I integrate my on-premises application with external business partners? Everyone is talking about platform as a service (PaaS). Should I use it? If so, when and when not? In this research, we address these questions by introducing the concept of iPaaS, a specific form of PaaS targeting integration and governance requirements, and how it can be used to address cloud-to-on-premises and other related requirements.
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ibm, cloud, infrastructure, applications, application infrastructure, platform as a service, ipaas, paas
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
    
IBM
Published By: IBM     Published Date: Sep 27, 2013
RFG believes IT executives should be employing the new generation of storage solutions that offer advanced storage management capabilities – like the IBM Storwize V7000 storage systems – in their target system environments.
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ibm, ibm storwize v7000, ibm storage systems, storage systems, storage, leasing, storage management, high-efficient storage, it costs, tco, total cost of ownership
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
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enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market, act on opportunities, multichannel connectedness, sales and support agent, customer interactions, customer browsing behavior, keeping up with data collection
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Cross-channel marketing is no longer an ideal to strive for, but a practical reality you can achieve. However, technology is never the whole answer.
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isolation, integration, cross-channel customers, customer communication, ibm, right marketing technology, marketing approach, better targeting, increase efficiency, customer loyalty, click-throughs from emails, banner ads, ppc campaigns, adwords, online applications
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm, social media, content management systems, interactive marketing, marketing software, web analytics
    
IBM
Published By: IBM     Published Date: Nov 05, 2013
We live in an era in which customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Your operations must be seamless, because individuals enjoy an interconnected and ubiquitous experience. And your operations must be insightful, because every personal and professional interaction is targeted and relevant. A Smarter Process approach helps you to reinvent business operations in the era of the customer.
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business operations, business process management, bpm, process automation, healthcare, smarter process, life sciences, health plan, payer claims management, compliance management
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
Learn how your business can push targeted campaigns across your mobile, tablet and desktop websites in minutes in this interactive demo.
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ibm, emm, smartphone, mobile, push notifications, push marketing, targeted campaigns, mobile device, tablet, desktop website, customer engagement, mobile applications, internet marketing, customer experience/engagement, mobile marketing
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans. .
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ibm, insurance, customer intelligence, solutions, retention, analytics
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
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ibm, banking, analytics, roi, marketing, p&l, data, emerging marketing
    
IBM
Published By: IBM     Published Date: Aug 08, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans.
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insurance, customer intelligence, solutions, customer retention, marketing plans, customer experience/engagement, business intelligence, market research, data management/analytics
    
IBM
Published By: IBM     Published Date: Sep 16, 2014
To compete in today’s rapidly changing business environment, organizations need to capture, analyze and act on information rapidly. If they can quickly identify trends, discover patterns and generate new insights, they can address a wide array of strategic and operational goals—from increasing customer loyalty and creating targeted marketing offers to enhancing operational efficiency and reducing risk. In their report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
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big data, targeted marketing offers, ibm power systems, structured data
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification, emerging marketing, marketing research, sales
    
IBM
Published By: IBM     Published Date: Dec 01, 2014
With the rise of mobile usage and increased mobile banking functionality, cyber criminals are targeting the mobile channel with advanced malware, cross channel attacks across online and mobile and social engineering that have typically been seen on the PC.
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mobile malware, mobile usage, mobile security, cybercrime
    
IBM
Published By: IBM     Published Date: Feb 03, 2015
This SlashGuide discusses the results of a recent Slashdot Media survey that looks at the challenges facing developers today, how the primary development target is evolving, and how strategies are changing to embrace public, private, and hybrid-Cloud models. Respondents to the survey were asked four questions regarding their challenges in development and their needs regarding infrastructure and PaaS. Here are the results.
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hybrid cloud targets, multiple mobile platforms, slashdot media, primary development targeting
    
IBM
Published By: IBM     Published Date: Apr 09, 2015
The information explosion, the proliferation of endpoint devices, growing user volumes and new computing models like cloud, social business and big data have created new vulnerabilities. Data security is a moving target—as data grows, more sophisticated threats emerge; the number of regulations increase; and changing economic times make it difficult to secure and protect data. Because data is a critical component of daily business operations, it is essential to ensure privacy and protect data no matter where it resides. Different types of information have different protection requirements; therefore, organizations must take a holistic and systematic approach to safeguarding information.
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ibm, cloud, social business, big data, data security, data protection, privacy
    
IBM
Published By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance, emerging marketing, internet marketing, crm & customer care, marketing research, sales
    
IBM
Published By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
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telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing, data management/analytics
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
In the rapidly changing market, CSPs need big data/analytics plans that focus on customer objectives, business operations and new revenue generation.
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ibm, telecom, csps, big data, analytics plans, business operations, revenue generation
    
IBM
Published By: IBM     Published Date: Sep 30, 2015
How CSP's tap the transformative power of data and analytics
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data, analytics, customer experience, operational effectiveness, digital interaction, customer experience/engagement, data management/analytics, lead generation & automation
    
IBM
Published By: IBM     Published Date: Oct 06, 2015
Data security is a moving target—as data grows, more sophisticated threats emerge; the number of regulations increase; and changing economic times make it difficult to secure and protect data.
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ibm, data security, big data, endpoint devices, safeguarding
    
IBM
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