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Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
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adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting
    
AdRoll
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
    
AdRoll
Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
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adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend, emerging marketing, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world痴 largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising, emerging marketing, social media
    
AdRoll
Published By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
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facebook, targeting, social, impressions, emerging marketing, social media, advertising agencies, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
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adroll, marketing, account based marketing, abm, target accounts, onboarding, leads, emerging marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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account based marketing, b2b marketing, search marketing, email marketing, emerging marketing, traditional marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
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search marketing, email marketing, emerging marketing, social media, traditional marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
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website development, emerging marketing, internet marketing, crm & customer care
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We値l provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: 滴ow? How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We値l then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising, interactive marketing
    
Advertising.com Sponsored Listings
Published By: Affirm     Published Date: May 11, 2015
You致e probably heard that Millennials make up nearly a quarter of the U.S. population, and contrary to popular belief, contribute a sizeable amount to retail sales each year. However, you致e probably also heard that Millennials think, breathe, act and shop very differently than your traditional customers. Fear not!This article will arm merchants with important insights into the lives of Millennials, and provide helpful tools to convert your Millennial target audience into happy customers.
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millennial shoppers, retail sales, traditional customer, important insights, customer experience, customer experience/engagement, sales
    
Affirm
Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing
    
Akamai
Published By: Akamai Technologies     Published Date: Sep 27, 2016
Learn about the origins, tactics, types, and targets of cyber- attacks and emerging threats and trends from post-attack analysis and intelligence by cybersecurity and DDoS mitigation experts. Includes quarter-over-quarter and year-over-year trends, plus spotlights on recent DDoS and web application attacks and review of the past quarter痴 hot-topic issues in cybersecurity.
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akamai, state of the internet, security, security report, cybersecurity, ddos, analytics
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
Our survey of companies that currently offer, or plan to launch, so-called 電irect to consumer, or over-the-top (OTT), video services in the market suggests that the industry is maturing. Though 51 percent of those surveyed view their video service as a money-making venture, 49 percent see it as providing some other primary benefit to the company. Not only are the types of OTT video services offered to consumers becoming more diverse, but the marketing and distribution are also improving such that target audiences are more likely to find new services intended for them
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video services, akamai, marketing, distribution, audience targeting, service optimization
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Targeted threats are increasing at an alarming rate. Malicious actors are evolving their methodologies and are increasingly exploiting the domain name system (DNS) to launch cyberattacks. Learn more about how to proactively protect your company with an additional layer of cloud-based security.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
It痴 likely not a matter of if, but when your company will fall prey to targeted attack involving malware, ransomware, data exfiltration, or phishing. In fact, 70% of organizations reported a security incident that negatively impacted their business in the past year. Learn more about the realities of cybercrime in today痴 hyperconnected world.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Cybercriminals are evolving. Increasingly, they are capitalizing on the open and unprotected nature of the Domain Name System (DNS) to launch damaging phishing, malware, and ransomware attacks. How are you proactively protecting your network and users from these targeted threats? Here are five things to ask yourself as you consider a DNS security solution for your company.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
DNS is a well-worn data exfiltration and communication vector. Explore why targeted threats continue to use the DNS protocol to exfiltrate sensitive information, how it痴 done, and what might be next in the evolution of this attack vector.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Examine the business impact of malware, ransomware, and phishing, as well as the cost of the average data breach. Given the significant economic impact of these threats, understanding your financial exposure and employing a layered defense simply makes sense.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You値l learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You値l learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
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