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Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Aberdeen Group
Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform, internet marketing, marketing research, e-commerce
    
Acquia
Published By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
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search marketing, website development, emerging marketing, internet marketing
    
Acrolinx
Published By: Acronis EMEA     Published Date: May 19, 2015
This paper provides information on how Acronis Access Advanced enables enterprise IT to provide their users using any device to securely access, sync and share corporate content while maintaining control over security and compliance.
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security, security content, mobile enterprise, mobility, acronis, acronis access advanced, security access, compliance, share corporate content, sync, enterprise security, acronis access advanced solution
    
Acronis EMEA
Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail, best practices, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing, sales
    
Act-On
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management, content management systems, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how Audi differentiated its brand experience using web content and digital asset management capabilities in Adobe Experience Manager
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
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adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal, innovative engineering, worldwide brand, consumer websites, adobe analytics, performance of websites, car configurator data, audi configurator, invite feedback, feedback leads to improvement
    
Adobe
Published By: Adobe     Published Date: Feb 12, 2016
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging.
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adobe, design, personalization, device, engagement, crm & customer care, marketing research
    
Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
While using stock images and video will save you time, a conventional stock solution is not enough. You need a solution that has both high-quality images and back-end systems in place to make using those images faster and easier than ever. It’s time to take a serious look at every step of your creative process. Find out where your holdups are, and where your creatives are wasting time. Because the truth is, the way you create content determines how quickly and how easily you can deliver quality experiences that make an impact on your customers — and your bottom line.
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Adobe
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Make your app experiences count by focusing on your core competency — your awesome app and killer content — and enlist a trusted partner who can: Accelerate Content Optimize Images Gain insight into real-user activity Download now to learn more!
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app, akamai, content, marketing
    
Akamai Technologies
Published By: Astaro     Published Date: Jan 19, 2011
Saint Joseph Abbey and Seminary College in Louisiana was using several separate products to help protect their network, filter content and monitor Internet usage. After installing the Astaro Security Gateway home use version, the solution quickly impressed with its usability and power.
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astaro security gateway, saint joseph abbey, network protection, content filtering, monitoring
    
Astaro
Published By: AWS     Published Date: Jun 15, 2016
Netflix, one of the world’s leading Internet television networks, is using AWS to deliver billions of hours of content monthly, and run its analytics platform for optimum performance of its global service.
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AWS
Published By: Bluewater Learning     Published Date: Aug 29, 2018
The focus on employee engagement as a driver of better business results has gotten so much traction it’s spawned an entire category of solutions within the HCM universe. But if you’re a SumTotal client, you already own a tool that has incredible — but often-overlooked — potential for creating an environment in which engagement can not only flourish, but actually be sustained. It’s all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally. To really shape your SumTotal LMS into the effective piece of technology you know it can be — to see it achieve the results you and your leadership team expect it to deliver — you need to be a content architect and have a great content strategy. Now you can learn the process Bluewater has developed through years of experience helping clients worldwide maximize their SumTotal LMS to drive higher engagement and better business results: • Mapping out a plan for engagement success • Understanding the negative effects when you don’t have a content strategy that makes strategic sense for your organization — on employees, leaders, LMS owners, and learning practitioners • Architecting content for engagement today — and for the road ahead • Building the framework for a rich content ecosystem where learners feel at home • Focusing on people, processes, and technology: an approach to content strategy that supports a culture of engagement It’s all about being ridiculously happy with your SumTotal LMS.
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Bluewater Learning
Published By: Box     Published Date: Jan 16, 2015
The nature of the financial services industry places a myriad of international compliance requirements on a company's IT team, as well as an expectation by its customers to deliver the high test levels of performance and reliability. To survive and thrive, businesses in the industry must not only keep pace with customer demand but gain competitive advantage. Those demands mean the IT team must be at the forefront of adopting emerging technologies. This is certainly true for Orangefield Columbus, who recently experienced significant growth in its multiple databases which led to the serious performance degradation of its existing storage system. By focusing on a proactive data management storage array, Orangefield was able to eliminate resource contention. Download now and examine Orangefield's journey to find a solution that would meet, and exceed, their performance and capacity requirements.
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nexgen, vmware, citrix, flash, financial services
    
Box
Published By: Box     Published Date: Jun 22, 2018
• Business is changing faster than ever, and disruptors doing things in digital ways are leading the charge in just about every market. If you're not already managing your content in the cloud, it’s time to make a shift. • With Box, teams are unified, collaboration is sped up and productivity is amplified. This ebook illustrates how real Box customers are using the power of the cloud to get every part of their extended enterprise working together, from mobile productivity to streamlined business processes. o Marketing collaboration is integrated when internal teams and external partners work from one digital hub o Sales teams and workers in the field are empowered across any device with mobile productivity o HR streamlines processes for better team workflow and a stronger onboarding experience • To read how Box customers are using Cloud Content Management to enact practical transformation across teams, and to find out how you too can use Box to benefit every line of business within
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Box
Published By: Box     Published Date: Jun 22, 2018
These days, everyone's talking about digital transformation. But exactly how does your company get there? Capture is a great place to start — in fact, it's one of the most critical steps to take as you move your business into the digital age. Whether it’s simply using OCR to make content more easily discoverable, adding and enhancing metadata to drive specific processes, or classifying content from the onset for better information governance, capture adds a ton of value to your existing content assets. This ebook details our key takeaways from AIIM's Industry Watch Report, Improving Business Operations in 2017: Capturing Vital Content. We share how cloud-based capture tools are replacing the longstanding legacy of paper-based processes to streamline and speed up the way you do business. Download the ebook to learn: • How the latest capture innovations can support your digital strategy • 5 business processes that benefit most from advanced capture technologies • The key benefits of c
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Box
Published By: Brainloop     Published Date: Jan 04, 2012
How can IT provide a way for users to share documents without putting the company at risk? This white paper explores collaboration solutions using your current content management, ERP and security infrastructure, as well as a few new ones that might not be on your radar.
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brainloop, technology, security, security solutions, infrastructure
    
Brainloop
Published By: Brainshark     Published Date: Oct 16, 2013
Companies are using both formal and informal learning to educate new and existing employees. However, decreasing the cost of training and increasing employee knowledge retention are challenges for many organizations without the proper resources. In this E-book, discover how businesses have used Brainshark to successfully produce content up to five times faster, boost employee retention and participation rates, and increase compliance.
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on-demand training, training, training costs, onboarding, new hires, compliance training, sales training, channel partner, reseller, product training, product demos, licensing, certification, powerpoint, presentation, training video, partner training, learning management system, lms, corporate learning
    
Brainshark
Published By: CA Technologies     Published Date: Jan 26, 2015
The ability to apply software to strategic advantage is the de? ning technology theme of this decade. This is not just an IT issue. It is a business imperative. Every business is in the software business. In some industries, the number of software jobs has doubled over the past ? ve years. JP Morgan Chase has more software developers than Google and more technologists than Microsoft. If you think your company isn’t in the software business, you’re wrong. Airlines, oil companies, telecommunications providers all are using applications to attract customers and gain a competitive advantage. With the ubiquitous adoption of mobile devices, a whole new platform for application and content delivery is evolving. With their colorful, interactive, intuitive user interfaces, always-on global connectivity, sensing capabilities such as GPS and device orientation and their ability to connect with users through personalized con? guration options, mobile is truly the de? ning platform of the applicat
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enterprise mobility management, mobile devices, software, competitive advantage, strategic requirement
    
CA Technologies
Published By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.
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interactive storytelling, interactive content, content marketing, content creation, brand storytelling, digital engagement, digital marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Ceros
Published By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
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content marketing, fashion marketing, top fashion brands, marketing trends, interactive content, customer engagement, digital engagement, digital marketing, emerging marketing, social media, advertising agencies, content management systems, crm & customer care, traditional marketing
    
Ceros
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy, emerging marketing, internet marketing, crm & customer care
    
Cisco
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