b2b

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Published By: Zilliant     Published Date: Oct 11, 2019
The building products / construction industry is more visibly representative of the health of the economy than any other. The avatar of the Great Recession may well be images of doomed projects on abandoned construction sites. As such, it’s unavoidable for leaders of building products distributors to experience market-induced anxiety as a matter of course. 2020 looms as the start of a new decade but many analysts fear it will also mark the end of the building boom. Recent indicators point to a slowdown at least. The existential question: what areas of building products distribution are ripe for reimagination, safeguarding against ambiguous market conditions now and in the future? This whitepaper provides the answers with a playbook that reveals where margins and revenue leak in most B2B distribution companies and provides reimagined strategies for retaining and growing share through price optimization, deal management and costing guidance.
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Zilliant
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
Published By: Shell U.K. Limited     Published Date: Oct 08, 2019
Der Erfolg Ihres Bauunternehmens hängt von Ihrer Fähigkeit ab, Ihre Maschinen effizient und zuverlässig am Laufen halten zu können. Dennoch geben fast die Hälfte (43 %) aller Bauunternehmen an, dass sie häufig Ausfälle aufgrund einer ineffektiven Schmierung hinnehmen müssen – und 72 % sind sogar der Ansicht, dass ihre Wartungsteams eine bessere Schulung benötigen. Aus diesem Grund haben wir Shell Driveline eingeführt, eine Reihe an leistungsstarken Schmierstoffen und fachmännischer Beratung, die zusammen weit mehr ergeben als nur die Summe ihrer Teile – und die Ihre Maschinen effizienter, produktiver und wettbewerbsfähiger machen. Zur Verdeutlichung: Kunden, die Shell Technical Services nutzen, haben eine deutliche Verbesserung ihres Betriebs verzeichnet. Dies entspricht nachweislich Einsparungen in Höhe von über USD 68 Mio. auf Seiten aller Shell B2B-Kunden. Erfahren Sie mehr: Laden Sie unseren Bericht herunter Lesen Sie unseren neuen Branchenreport zur Bauwirtschaft „Mehr Effizien
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Shell U.K. Limited
Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Content marketing is more than composing, curating, and distributing valuable content. It’s backed by a relentless drive to measure for impact. There’s nothing you can’t do with content marketing. Like reaching your target market with the right info on the channels they enjoy. So, take a deep breath, and don’t hold anything back (except the sales pitch).
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: Shell U.K. Limited     Published Date: Sep 27, 2019
The success of your bus fleet business depends on your ability to keep vehicles on the road while finding innovative new ways to maximise cost efficiency. Yet 70% of fleet operators are concerned the costs of new technology may outweigh the benefits, which is why two-thirds (69%) don’t want to upgrade while current machinery is still operational. 77% of fleet managers also say their maintenance staff would benefit from extra training. This is why we’ve created Shell lubricants for Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts – making your current bus fleet more efficient, profitable and competitive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers.
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Shell U.K. Limited
Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
To the Marketer who goes non- stop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like B2B content marketing – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you. Download this whitepaper to learn more.
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Oracle
Published By: Adobe     Published Date: Sep 23, 2019
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
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Adobe
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
US based automobile had multiple ServiceNow instances across multiple companies along with non-standardization of tools and processes. LTI helped in implementing end to end ServiceNow modules including ITSM, ITOM: Orchestration + Event Management thereby achieving high scalability in integrated processes across globe.
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
i. Brief – US based automobile had no asset management and CMDB discovery which lead to longer procurement lifecycles. LTI implemented end to end ServiceNow and operational support using global delivery model. Also helped in optimising integrations after reviewing license consumptions which then helped in reducing the process implementation to mere 2.5 months ii. Benefits 1. Hybrid process governance helped reduction in TCO by 25% 2. Reduction in number of licenses by 20% using integration with SharePoint
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
US based Media & Entertainment giant had challenges in multiple integration of 3rd party tools. LTI helped in implementing end to end ServiceNow modules and integration of multiple 3rd party tools like Verizon, Sharepoint, Table API etc which thereby provided higher adoption of portal with enhanced user experience.
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Sep 17, 2019
Nordics based financial company had challenges in migrating the old legacy network design to Cisco ACI for a new Datacentre. Also it did not had service overview and CMDB to support 150 business services transition. LTI leveraged and implemented several ServiceNow modules, customised 100 odd patterns for 150 business services and executed extensive integration of 25 legacy systems. These transactions and implementation helped in easy cost computation for new business expansions ii. Benefits 1. 25% reduction in DC migration time by creating business service oriented move groups 2. Accurate costing of each business service for replication in new regions/geographies
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application management, artificial intelligence, b2b technology, cloud applications, cloud architect
    
Larsen & Toubro Infotech(LTI)
Published By: Shell U.K. Limited     Published Date: Sep 03, 2019
The success of your agricultural business depends on your ability to keep your equipment working efficiently and reliably, particularly when sowing and harvesting. Yet two in five (41%) farm managers say they often experience breakdowns because of ineffective lubrication – and 62% say their maintenance teams need more training. This is why we’ve created Shell lubricants for Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts - making your equipment much more efficient and productive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers. Learn more: Research and Expert Comment Read the findings from our latest global research into the Total Cost of Ownership (TCO) and maintenance of equipment in agriculture. Discover how businesses are improving profitability wi
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Shell U.K. Limited
Published By: Shell U.K. Limited     Published Date: Aug 28, 2019
The success of your agricultural business depends on your ability to keep your equipment working efficiently and reliably, particularly when sowing and harvesting. Yet two in five (41%) farm managers say they often experience breakdowns because of ineffective lubrication – and 62% say their maintenance teams need more training. This is why we’ve created Shell lubricants for Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts - making your equipment much more efficient and productive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers.
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Shell U.K. Limited
Published By: Shell U.K. Limited     Published Date: Aug 28, 2019
The success of your construction business depends on your ability to ensure equipment runs efficiently and reliably. Yet nearly half (43%) of construction companies say they often experience breakdowns because of ineffective lubrication – and 72% say their maintenance teams need more training. Therefore we’ve introduced Shell Driveline: a suite of high-performing lubricants and expert advice that adds up to more than the sum of its parts – making your equipment much more efficient, productive and competitive. Putting this into perspective, customers leveraging Shell Technical Services have seen a marked improvement in their operations. This has delivered over $68M in documented value savings to Shell’s B2B customers.
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Shell U.K. Limited
Published By: Drift     Published Date: Aug 05, 2019
Modern Marketing Is About Being in the NOW Traditional B2B marketing and sales tools were built for a world that no longer exists. They were designed with companies in mind, not customers. The focus was on capturing as many leads as possible, not providing people with the best experience possible.
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Drift
Published By: Group M_IBM Q3'19     Published Date: Jul 30, 2019
Some technologies cause ripples, others cause waves of transformation. Artifical Intelligence (AI) is prehaps the most transformative of ur era. Read this paper to learn how AI can help you transform your business and B2B network so that you can build a business network for the future. Discover three ways you can apply AI--today--to build a modern, faster, more efficient B2B network: Access detailed, real-time transactional intelligence across your business Gain in-depth, real-time visability into supplier and partner performance Empower supply chain and LOB users with self-service
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Group M_IBM Q3'19
Published By: Group M_IBM Q3'19     Published Date: Jul 30, 2019
The world as we know it runs on and depends on EDI. But the world is changing, and with it the future of EDI.  IBM believes that while EDI will remain highly useful and widely used for years to come, emerging technologies like blockchain, IoT, and AI will drive those investments, with EDI working alongside. Read our point-of-view to discover how you can modernize your B2B network by complementing EDI with IoT, blockchain, and AI.
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Group M_IBM Q3'19
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
Published By: Simba by Magnitude     Published Date: Jul 12, 2019
Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing. Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency. In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
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Simba by Magnitude
Published By: Simba by Magnitude     Published Date: Jul 12, 2019
Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing. Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency. In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
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Simba by Magnitude
Published By: ServiceSource     Published Date: Jun 24, 2019
The B2B sales landscape has shifted dramatically, with prospects expecting a much more simplified purchasing experience, personalized and powered by data. Have you been meeting their needs, or falling short?
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ServiceSource
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