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Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
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content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
    
TheMarketingScope
Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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martketo, crm, gartner, lead management, strategy, leaders vendor. b2b, marketing, technology, emerging marketing, internet marketing, crm & customer care, traditional marketing
    
Marketo
Published By: ServiceSource     Published Date: Sep 15, 2015
Today, every B2B company is feeling the heat. Investors and shareholders expect high growth and anything less is not good enough for Wall Street. While a new company can drive growth from new customer acquisition, maximizing customer lifetime value is the secret to sustainable and predictable growth.
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ServiceSource
Published By: SAP     Published Date: Aug 31, 2015
Como transformar seus negócios em sucesso omnicanal
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e-commerce de sucesso, transformação digital, 10 etapas para um ecommerce de sucesso, mercado de e-commerce, b2b, b2c, internet marketing, crm & customer care, e-commerce
    
SAP
Published By: SAP     Published Date: Aug 31, 2015
Um guia de instruções para fabricantes, distribuidores e outras organizações B2B de como criar um modelo financeiro para avaliar o valor do comercio eletrônico
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modelo de roi, roi, sap commerce, modelo de comercio perfeito, hybris commerce, sap solucoes, crm & customer care, e-commerce
    
SAP
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: SAP SME     Published Date: Aug 13, 2015
¿Está simplificando y unificando diversos modelos de negocio, canales y mercados? Use esta guía para crear un modelo ROI para evaluar su iniciativa de comercio electrónico B2B. Una guía para los fabricantes, distribuidores y otras organizaciones B2B, sobre la construcción de un modelo financiero para analizar el valor del comercio electrónico.
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b2b, negocio a negocio, plataforma digital, comercio electrónico, e-commerce, análisis roi, retorno de inversión, proyecto de tecnología, proyecto de comercio electrónico, modelo financiero, omnicanalidad, iniciativa de comercio, sistema de comercio, plataforma de comercio, tienda virtual, tienda en línea, plataforma digital
    
SAP SME
Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis, internet marketing, marketing research
    
Aberdeen Group
Published By: SugarCRM     Published Date: Jul 29, 2015
Today’s customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources – standing out in the market is harder than ever. And lowering prices is not always a winning strategy. So, how can you attract and retain more customers in this new world of business? By focusing on creating extraordinary customer experiences. Learn more in this informative eBook.
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b2b success, customer retention, customer experience, information access
    
SugarCRM
Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
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adobe, líderes, mobilidade, estratégia, web, tecnologia, email marketing, emerging marketing, social media, advertising agencies, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide, marketing software, web analytics, social media marketing
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
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mobile marketing, marketing tech, lead generation, guide, content management systems, lead generation & automation
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
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b2b, metrics, marketing strategy, crm solutions/software, market research
    
Act-On
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
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social, roi, adobe, b2b, marketing, marketer, impact, measurement, measuring, results, whitepaper, jordan enright-schulz, reach, engagement, emerging marketing, social media, marketing research
    
Adobe
Published By: SAP     Published Date: May 20, 2015
Best practices and resources for companies researching, justifying, developing, launching, and maintaining successful B2B e-commerce operations
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b2b, ecommerce playbook, operations, consumers, mobile browsers
    
SAP
Published By: SAP     Published Date: May 15, 2015
Forrester’s study yielded four key findings: • High customer expectations have led B2B firms to shift toward rich omni-channel experiences. • Providing a comprehensive omni-channel experience helps ensure customer loyalty. • Merchants will fall behind if they fail to adapt their technology to buyer needs. • Technology investment must be aligned with organizational and process change.
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b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing, internet marketing, crm & customer care, e-commerce, sales
    
SAP
Published By: IBM     Published Date: Apr 28, 2015
See how easy it is to create and manage digital store pages, and engage buyers with personalized offers in real time, using IBM Commerce on Cloud.
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ibm, commerce, cloud, b2b, real-time, digital, brand experience, customer experience/engagement, branding, data management/analytics
    
IBM
Published By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
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revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth, customer experience/engagement
    
InsideView
Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase their productivity when powered by InsideView.
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b2b, responsive buyers, wealth of information, prospects, traditional data, social media, traditional marketing, sales
    
InsideView
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, customer experience/engagement, sales
    
InsideView
Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement, forrester marketing, sales prospecting, content management systems, interactive marketing, customer experience/engagement, usability, lead generation & automation, sales
    
Brainshark
Published By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training, content management systems, interactive marketing, sales
    
Brainshark
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