customer needs

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Published By: HERE Technologies     Published Date: Nov 04, 2019
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. K nowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger , along with Cami Zimmer (EVP Busi ness & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience . Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve th e consumer journey at each touchpoint of the shopping experience – from the first time the y see the personalized promotion to the actual delivery of their purchase . View this webinar and learn : ? How to innovate around location insights to create personali zed experiences . ? How location technologies help to r efine segmentatio
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HERE Technologies
Published By: Google - SAP     Published Date: Nov 01, 2019
" Research shows that the amount of effort customers have to put into getting things done is the top factor in fueling customer loyalty – or disloyalty. So it’s critical that your field service provides an effortless experience for customers. They won’t put up with long wait times or unprepared service technicians. Service needs to be fast, convenient, and reliable. Download our new paper for a three-step approach to creating perfect service moments that drive business growth. You’ll discover: • How to manage your customers’ experiences by understanding their needs • Why effortless customer service is essential to increasing revenue and improving profitability • How to act on insight gathered in order to deliver superior customer service"
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Google - SAP
Published By: Corrigo     Published Date: Nov 01, 2019
Think about all the ways your life today is different than it was ten years ago. Think about how you shop, how you get around, how you plan travel, and how you stay in touch. So many things that used to be a hassle are now almost effortless. If your life feels different, it’s because you’re living in a new era – what experts are calling the 4th Industrial Revolution. You’ve probably heard some of the more catch-phrased components – big data, artificial intelligence, deep analytics. Some of these still seem like science fiction, but they are very real, very active, and crucial parts of what we at Corrigo call the Intelligence Economy. In the Intelligence Economy, data is collected, crunched, and activated to solve problems and create greater value for customers, partners, and employees. It’s the information, insights, and automations that enhance experiences, predict needs, strengthen connections, and deliver the right info or action at the right time, in the right way. And the Intellig
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Corrigo
Published By: ttec     Published Date: Oct 25, 2019
Achieving a value-based digital transformation in the contact center isn’t just about adopting new technology – it’s about finding, implementing, and optimizing the right technology to gain the most value for the company, its employees, and most importantly, the customer. It all starts with a tactical cloud migration plan that’s rooted in an unbreakable alignment of business goals, IT strategy, and customer needs. This 7-point digital planning workbook was designed by TTEC’s Center for Customer Excellence to help facilitate richer, more productive CX transformation discussions between IT and business leaders. Don’t let misalignment derail your digital transformation efforts. Snag your FREE copy of The Ultimate CX & Digital Transformation Workbook for Contact Centers today! Learn how to create cross-company alignment to develop a strategic customer engagement plan that forms the basis for a successful value-based transformation.
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ttec
Published By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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ttec
Published By: Centercode     Published Date: Oct 16, 2019
Today's technology is getting more and more complex, and it's moving from the lab to homes and offices faster than ever. Increasing competition, expanding markets, and a growing expectation for seamlessness mean IoT and SaaS companies alike are looking for a thorough but fast-paced means to validate the quality of their products and releases. This e-book gives a straight-forward introduction to Customer Validation -- the modern framework for beta testing. It anchors the four key components of traditional beta (people, products, environment, and time frame) around the needs of present-day product development. This includes: establishing the building blocks for thoroughly testing interoperability, creating accurate user scenarios, carving out channels for direct customer interaction, and identifying solutions that will delight your audience.
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Centercode
Published By: Engagio     Published Date: Oct 10, 2019
Read the report today! Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor. Read the report to discover: The top 20 global ABM providers and how they measure up How to select the right technology for your ABM needs 5 insights and predictions for ABM by Research in Action
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Engagio
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
IBM and Red Hat provide a range of technology and services that can support their customers’ IT and development needs. IBM commissioned Forrester Consulting to conduct an emerging Total Economic Impact™ (TEI) technology assessment study to examine the ways in which customers utilize solutions by both companies in tandem and the impacts achieved as a result. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of solutions using both IBM and Red Hat offerings on their organizations. Forrester interviewed five organizations that use IBM and Red Hat offerings together. These interviewees are focused on modernizing infrastructure and applications to resolve legacy architecture challenges and meet quickly changing market needs. These companies adopted a wide range of solutions from IBM (including IBM Power, IBM Z, IBM Cloud Paks, middleware, and professional services) and Red Hat (including Red Hat Enterprise Linux, OpenShift, JBoss, a
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Group M_IBM Q4'19
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q4'19
Published By: Experian     Published Date: Sep 26, 2019
"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations. We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev
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Experian
Published By: Adobe     Published Date: Sep 23, 2019
Forrester names Adobe as a Leader in customer analytics, according to the Forrester Wave: Customer Analytics Solutions, Q2 2018 report. SUPPORTING CONCEPTS: • We’re a Leader. But we won’t stop there. Adobe Analytics provides a superior product, executive vision, and strategy. We understand the needs of today’s marketers and customer insights professions, while staying ahead of the curve on future analytics trends. • Adobe Analytics fuels insight-driven customer experiences. Adobe has turned its mantra of “Make Experience Your Business” inward, by developing a marketer-friendly solution that doesn’t skimp on advanced analytical functionality. • Adobe Analytics excels at real-time conversion of insights into action, superior usability, and AI-powered customer journey analytics. • Adobe Analytics’ capabilities, such as Virtual Analyst, powered by Adobe Sensei, use artificial intelligence and machine learning to identify anomalies, contributing factors, and segment differences. What
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Customer experience is the new management battleground. You know it better than anyone. Most customer experience best practices center on the value businesses need to bring to customers. But what role do customer needs play in creating an enterprise plan of attack? Get the full scoop. Plus, learn how experience managers at companies like Guitar Center, Nestle, and PETCO keep their brands thriving and competitive. Read CMO Club Solution Guide: Customer Experience Essentials.
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Adobe
Published By: SAS     Published Date: Sep 05, 2019
Envision this situation at a growing bank. Its competitive landscape demands an agile response to evolving customer needs. Fortunately, analytically minded professionals in different divisions are seeing results that positively affect the bottom line. • A data scientist in the business development team analyzes data to create customized • experiences for premium customers. • A digital marketer tracks and influences the customer journey for prospective • mortgage customers. • A risk analyst builds risk models for the bank’s loan portfolios. • A data analyst examines data about local customers. • A technical architect defines a new system to protect bank data from internal and • external cyberthreats. • An application developer builds a new mobile app for online customer portfolio • management. Between them, these employees might be using more than a dozen packages for analytics and data management.
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SAS
Published By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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Marketo
Published By: Kinaxis     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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Kinaxis
Published By: Kustomer     Published Date: Aug 27, 2019
The modern-day customer expects their needs to be met immediately, no matter the channel. Drive meaningful customer relationships, increase revenue streams and improve operational performance, with omnichannel support.
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customer service, customer support, customer experience, customer service software, “conversational commerce, omnichannel support, omnichannel customer service, omnichannel customer support
    
Kustomer
Published By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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DRIP
Published By: ConnectWise     Published Date: Aug 22, 2019
The benefits—or lack—of a solid RMM will significantly impact your Technology Teams and your customers. During the selection process, it’s important to compare options and determine which product best meets your company’s needs. When searching for the right RMM solution, make sure you consider your clients’ needs as well as your own. You want a solution you can trust, that’s also a leader in the industry. Don’t settle on an RMM until you analyze the following 10 aspects of the solution.
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ConnectWise
Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: Group M_IBM Q3'19     Published Date: Aug 12, 2019
Welcome to Secure Hybrid Cloud For Dummies, IBM Limited Edition. The hybrid cloud is becoming the way enterprises are transforming their organizations to meet changing customer requirements. Businesses are discovering that in order to support the needs of customers, there is an imperative to leverage the highly secure IBM Z platform to support missioncritical workloads, such as transaction management applications. The Z platform has been transformed over the years. The combination of z/OS, LinuxONE, open APIs, and the inclusion of Kubernetes has made IBM Z a critical partner in the hybrid cloud world. Businesses can transform their IBM Z environments into a secure, private cloud. In addition, through IBM’s public cloud, businesses may take advantage of IBM Z’s security services to protect their data and applications.
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Group M_IBM Q3'19
Published By: Limelight Network     Published Date: Aug 12, 2019
To provide the best possible streaming video experience that will increase revenue and customer satisfaction, many organizations engage the services of a Content Delivery Network (CDN). However, to choose the right CDN for your video workflow and business requirements, you must first evaluate your unique needs. The following provides guidance for identifying the key considerations and questions to ask.
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Limelight Network
Published By: Limelight Network     Published Date: Aug 12, 2019
To provide the best possible customer experiences that will increase revenue and customer satisfaction, many organizations engage the services of a Content Delivery Network (CDN). However, to choose the right CDN for your workflow and business requirements, you must first evaluate your unique needs. The following provides guidance for identifying the key considerations and questions to ask.
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Limelight Network
Published By: InMoment     Published Date: Aug 08, 2019
For our 2019 CX Trends Report, InMoment surveyed both consumers and brands to understand the alignments and disconnects in how well or poorly customer experience is delivered. While there are some bright spots, the overall takeaway is that most brands are still struggling to find ways to do right by their own needs while also serving the evolving needs and expectations of their customers.
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InMoment
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