customer retention

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Published By: Oracle     Published Date: Oct 29, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, aberdeen group, b2b brands, customer retention, revenue growth, operational efficiency
    
Oracle
Published By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
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marketing program, customer relationship, strategy, retention, content, customer experience/engagement, business intelligence, data management/analytics
    
Act-On
Published By: MuleSoft     Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
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retail success, cut costs, customer retention, revenue growth
    
MuleSoft
Published By: IBM     Published Date: Sep 30, 2015
It’s one thing to buy into the current belief that data and analytics can transform business. It’s another thing to live it.
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cloud, engagement, customer retention, digital channel, data, crm & customer care
    
IBM
Published By: Aria Systems     Published Date: Sep 23, 2015
Learn to: Monetize and grow revenues by increasing customer acquisition, retention, and lifetime value Rething your business and billing service to take advantage of every revenue moment Better manage revenue operations across the enterprise
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Aria Systems
Published By: ServiceSource     Published Date: Sep 15, 2015
The principle “what gets measured gets managed” dictates that by simply examining an activity, you can get a handle on it and find ways to improve it. However, not all metrics are created equal—meaning not all things that can be measured will give you the ability to proactively take action in a timely manner. Case in point: If you measure the effectiveness of your customer success and recurring revenue growth programs based only on retention, churn, renewal or attrition rates, then you have a problem. These are very important metrics, and they are definitely key to your business. The problem is that these metrics can only tell you if you have a problem, which you often discover only after it is too late to affect real change.
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ServiceSource
Published By: ServiceSource     Published Date: Sep 15, 2015
Companies that take a more sophisticated approach to customer success, revenue retention and revenue growth after the initial sale earn 46 percent more revenue compared to their less sophisticated peers, according to a global study conducted in 2015 across software, hardware, SaaS and life sciences companies. The study highlights the urgent need for companies to consider the full range of customer success and revenue growth activities after the initial sale—collectively called the “revenue lifecycle”—which includes onboarding, adoption, upselling/cross-selling, retention and renewal. The study shows that a company that improves people, processes, technology, data and KPIs in the revenue lifecycle can expect to improve renewal rates by more than 31 points.
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ServiceSource
Published By: IBM     Published Date: Aug 18, 2015
As a general rule of thumb, the cost of acquiring new customers is four times that of retaining existing ones. To grow market share, insurers need new customers. But for the balance sheet, retention has a much larger impact.
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ibm, engagement, crm, customer, value, insurance, market share, renewal, internet marketing, crm & customer care, e-commerce
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
Commoditization is a serious threat to the telecommunications industry. Most CSPs offer similar services at rates designed to win what has become a price war. As a result, many face decreasing margins and difficulty sustaining differentiation based on prices or products alone. On top of commoditization, CSPs also face competition from OTT providers and an increasingly knowledgeable and demanding customer base. With access to growing amounts of data from an ever-increasing number of sources and devices, today’s empowered, savvy consumers know what they want and expect to get it.
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ibm, telco, csps, big data, commoditization, customer retention
    
IBM
Published By: SugarCRM     Published Date: Jul 29, 2015
Today’s customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources – standing out in the market is harder than ever. And lowering prices is not always a winning strategy. So, how can you attract and retain more customers in this new world of business? By focusing on creating extraordinary customer experiences. Learn more in this informative eBook.
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b2b success, customer retention, customer experience, information access
    
SugarCRM
Published By: TriNet     Published Date: Jul 28, 2015
This white paper will help you establish a framework of policies, practices, and actions that guide your efforts to focus on your most important asset—your people.
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human capital plan, talent development, human capital issues, customer experience improvement, employee training management, employee retention, customer recommendation, customer impressions, customer retention
    
TriNet
Published By: IBM     Published Date: Jul 22, 2015
Learn about the five key recommendations Corporate banks should consider in order to be successful in this customer-centric banking environment.
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productivity, customer service, automation, automated financial transactions, compliance, customer retention, customer satisfaction
    
IBM
Published By: IBM     Published Date: Jul 08, 2015
For years, organizations have recognized that a better understanding of customers can translate to more sales, increased customer satisfaction and reduced customer churn. Initiatives focused on a 360-degree view of the customer have gone a long way toward providing those benefits by synthesizing customer profiles, sales history and other structured data from multiple sources across the enterprise. But today, customer-centric organizations are discovering that there is more opportunity for growth when they enhance that 360-degree view with information from more sources, both within and beyond the enterprise (see Figure 1). Information in email messages, unstructured documents and social media sentiments—previously beyond reach—is now extending the 360-degree view.
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ibm, e360, customer satisfaction, customer retention, sales history, big data
    
IBM
Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
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customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media, internet marketing, website/graphic design, crm & customer care, marketing research, e-commerce solutions, email marketing services/software, search engine optimization (seo)
    
IBM
Published By: Mobify     Published Date: Apr 20, 2015
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing, crm & customer care, market research
    
Mobify
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing, business intelligence, market research
    
Mobify
Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
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constant contact, email marketing, email marketing strategy, customer retention, customer engagement, emerging marketing, marketing research
    
Constant Contact
Published By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
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constant contact, email marketing, email marketing strategy, customer retention, customer engagement, emerging marketing, marketing research
    
Constant Contact
Published By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing, content management systems, marketing software, web analytics, crm & customer care, sales
    
Oracle
Published By: IBM     Published Date: Feb 19, 2015
Read how Big Data and Analytics can help businesses deliver on customer needs, acquire customers, increase profitability and help retain the most valuable customers.
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big data, business analytics, customer retention, customer aquisition
    
IBM
Published By: IBM     Published Date: Feb 04, 2015
Is it easy to do business with your organization? Do your employees feel empowered to meet your customer’s needs? These are questions that you’re probably grappling with as you face a perpetually changing business environment. You strive for operational excellence and need ways to effectively acquire and retain new customers. You also need to reinvent your business operations to foster growth. Smarter Process is a way for you to work smarter as you find your way through all the operational challenges that the current business climate throws at you. It helps you use mobile, analytics, and collaboration to empower your employees to do their best work. It also empowers you as a leader to find the right tools and solutions.
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ibm smarter process, customer retention, customer-centric operations, operational decision management
    
IBM
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
But what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA for use of these networks. Adopting new technologies that allow employees to share information and exchange ideas with each other and with your customers is often the best way to achieve better business results, but doing so can involve considerable risk. That’s because the content people create using these technologies is subject to the scrutiny of regulators, legislators, and litigators. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Pharmaceuticals companies must be knowledgeable of, and abide by, specific information retention regulations in every country where they do business, including those countries that prohibit data from leaving the countries’ borders. Not having technology in place to help manage these requirements and increasing risks, or
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collaboration, social media risk and reward, retention regulations, data, business requirements
    
Actiance, Inc.
Published By: Dell Cloud Marketplace     Published Date: Jan 07, 2015
It is imperative that emerging IaaS providers and MSPs gain deep insights into existing pricing models so they can attain low cost structures, increase profitability, boost competitiveness, and improve customer retention.
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cloud computing, cloud, dell, cloud pricing, cloud budget, it budget
    
Dell Cloud Marketplace
Published By: Monetate     Published Date: Dec 18, 2014
You have 60 minutes to capture your website visitor’s attention. Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process. If they don’t, chances are, they’ll move on. Regardless of the device a customer uses or the channel from which a customer is referred, nearly 75% of all purchases will be made in that window. And you’ll end up learning whether your customer acquisition and retention costs were worth it. Given the enormity of this statistic, we’re taking an in-depth look at that first hour in this EQ: that happens when, how customers behave, and what you should be doing to convert the most customers possible.
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retention costs, benchmark data, customer acquisition, ecommerce quarterly, website development, emerging marketing, crm & customer care, marketing research
    
Monetate
Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
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web personalization, b2b, targeted content, visitor engagement, website development, emerging marketing, marketing research
    
Evergage, Inc.
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