digital

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Published By: Dell & Microsoft     Published Date: Aug 14, 2013
Information is the engine of business growth in the digital age. Market intelligence, customer information, intellectual property and other data can be harnessed to create a quantifiable competitive advantage for a company and lay the path for future expansion. Yet as critical as data can be, the sweeping year-over-year proliferation in data volumes can quickly overwhelm an IT organization. This is much more than a budget problem: Without an effective data storage strategy, an organization is putting a critical resource at risk.
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data storage management, microsoft windows server, market intelligence, customer information, intellectual property, data, it organizations, storage strategy
    
Dell & Microsoft
Published By: Thawte     Published Date: Aug 08, 2013
In this guide we examine the importance of Apache-SSL and who needs an SSL certificate. We look at how SSL works, how it benefits your company and how your customers can tell if a site is secure.
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thawte, ssl certificate, application, web server, data collection, technology, encryption
    
Thawte
Published By: Thawte     Published Date: Aug 08, 2013
Learn how you can build customer confidence around Internet security. This guide will explain the various ways in which your business can benefit if you secure your MSIIS server with a Thawte digital certificate.
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thawte, ssl certificate, application, web server, data collection, technology
    
Thawte
Published By: Thawte     Published Date: Aug 08, 2013
Learn about how digital certificates with SGC technology are able to step-up encryption levels for certain browsers to 128-bits. A discussion of the business benefits of deploying SGC certificates is also included.
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thawte, ssl certificate, application, web server, data collection, technology, encryption
    
Thawte
Published By: Ensighten     Published Date: Aug 01, 2013
Boosting Marketing Agility With Enterprise Tag & Data Management
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ensighten, marketing, roi, digital ecosystem, data management, enterprise agility, traditional marketing
    
Ensighten
Published By: Ensighten     Published Date: Aug 01, 2013
Empowering Optimization Through Tag Management Solutions
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ensighten, marketing, roi, digital ecosystem, data management, enterprise agility, traditional marketing
    
Ensighten
Published By: Adobe     Published Date: Jul 31, 2013
This paper compares some of the issues to consider when evaluating app production platform like Digital Publishing Suite, versus custom app development.
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digital publishing, mobile strategies, app development, dps apps, mobile marketing
    
Adobe
Published By: Communispond     Published Date: Jul 08, 2013
85% of us would rather give up water than mobile apps! We all know it—digital screens have officially invaded our lives. They have grown in popularity, enhancing our personal and professional lives, which includes the learning space. Do they really enhance the learning experience or are they just a distraction?
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communispond, digital learning, byod, multi-screen, communication skills, public speaking, communication training, presentation skills, technology in education, technology in classrooms, learning and development, mobile marketing
    
Communispond
Published By: IBM     Published Date: Jun 20, 2013
The message is simple: Trust has been lost and the digital world is here. Successful relationships with customers in the digital world are high-trust relationships. It is time for bankers to rebuild trust at the same time as developing all the communications and analytical advantages of digital technology. There is no other way. The highly digitalised, non-bank competitors are already taking the best parts of banking. Time is short. Is Apple about to join the fray? Is Amazon? Is Facebook?
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customer, trust, banking, retail
    
IBM
Published By: EMC Corporation     Published Date: Jun 14, 2013
Private cloud improves performance and reliability for mission-critical applications supporting humanitarian projects.
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private cloud, cloud, reliability, performance, applications, data growth, digital, technology, enterprise storage, virtualization, data protection
    
EMC Corporation
Published By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
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web analytics, data driven marketing, digital intelligence
    
Teradata
Published By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms, content management systems
    
Percussion
Published By: Percussion     Published Date: Jun 11, 2013
Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms, content management systems
    
Percussion
Published By: Percussion     Published Date: Jun 11, 2013
This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms, content management systems
    
Percussion
Published By: Genesys     Published Date: Jun 07, 2013
Transforming Customer Experience in the New Digital World. Create a holistic digital customer service solution that impacts customer experience along with top and bottom line numbers.
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custom service solutions, customers, experience, digital, voice channel
    
Genesys
Published By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
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customer experiences, web content, content management, web design, website/graphic design
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
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content marketing, digital marketing, online marketing, online marketers, adobe, mobile marketing, online video marketing, social media marketing
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
Strive for meaningful engagement with intelligent marketing. Marketers are seeing the writing on the wall: As important as it is to have beautiful and creative content, you have to make sure you're getting it in front of the right people, in the right places, and at the right times.
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digital trends, user experience, event presentations, content marketing, mobile marketing, online video marketing, social media marketing
    
Adobe
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content, online video marketing
    
Adobe
Published By: Rand Secure Archive     Published Date: Jun 06, 2013
Without a doubt, technology has revolutionized the way business is done. The vast majority of internal and external communication is now done through email, instant messaging, VOIP and other types of electronic communication. In addition, most business documents exist in digital form. The digitization of business has had significant implications for litigation. Legal eDiscovery is now an essential part of settling cases between organizations. Previously, many companies believed that eDiscovery was only for organizations that were public or highly regulated, but now most companies recognize that electronically stored information (ESI) regulations are applicable to all organizations and there is an ever-increasing need for cost-effective eDiscovery.
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coding, ediscovery, legal, effective, organization
    
Rand Secure Archive
Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable knowledge. In this guide to building a healthy agency relationship, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
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ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, agency relationship, sem, adwords, vendor, pay per click (ppc)
    
Hanapin Marketing
Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable expertise. In this guide to choosing and hiring an effective PPC agency, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
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ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, outsource marketing, sem, adwords, vendor, pay per click (ppc)
    
Hanapin Marketing
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal
Published By: Dell SecureWorks     Published Date: May 28, 2013
The Dell SecureWorks Incident Response and Digital Forensics team helps organizations of all sizes and across all industries prepare for, respond to and recover from even the most complex and large-scale security incidents.
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incident response, security breach, security incidents
    
Dell SecureWorks
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