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Published By: VMware     Published Date: Apr 09, 2019
In an environment of digital disruption, IT is looking beyond productivity and cost savings. It’s time to become more strategic. Download this eBook to learn how to leverage technology for business growth and get your products to market faster.
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VMware
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: Oracle     Published Date: Feb 22, 2019
Is your business looking to leverage the benefits of the Cloud, but isn’t clear on how to get there with existing applications running on the Oracle Database? Register for our webcast to see how: • in a few simple steps you can move your application and Oracle database to the Oracle Cloud • you can easily scale up or down infrastructure services use based on your needs • you can leverage the benefits of the Oracle Cloud - sink hardware costs, reduce capital expenditure, decrease provisioning time, increase productivity and accelerate time to market. Reap the benefits from the Oracle Cloud today. Register for this webcast now.
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Oracle
Published By: Unit4     Published Date: Feb 18, 2019
Want to help your project teams hit revenue and margin targets? And keep hitting them? The top five percent of professional services organizations (PSOs) are growing faster, earning more revenue, and reaping higher project profits than their competitors. All because of greater real-time visibility and control over their project plans, schedules, costs, and budgets. Download this eGuide to learn how to drive the efficiencies and repeatable processes market leaders rely on.
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professional services organizations, erp, enterprise resource planning, projects
    
Unit4
Published By: Recorded Future     Published Date: Feb 13, 2019
There has been much speculation (not to mention exaggeration) over recent years about the fabled dark web. We’ve heard how this shady underworld is the refuge of the cybercriminal elite, and even nation-state threat actors. That this is their “Wolf’s Lair,” where they gather to plot the breaching of businesses, the downfall of governments, and the hacking of celebrities. As with much mainstream reporting of technology, and cyber threats in particular, there’s a grain of truth here. This less accessible and more volatile corner of the internet as we know it does offer those with less honourable motive a secret marketplace for their wares. The confusing terminology around what the dark web is or isn’t shouldn’t be a barrier to defenders realizing the anonymous communities, and how it can be used to produce valuable threat intelligence.
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Recorded Future
Published By: Recorded Future     Published Date: Feb 13, 2019
There has been much speculation (not to mention exaggeration) over recent years about the fabled dark web. We’ve heard how this shady underworld is the refuge of the cybercriminal elite, and even nation-state threat actors. That this is their “Wolf’s Lair,” where they gather to plot the breaching of businesses, the downfall of governments, and the hacking of celebrities. As with much mainstream reporting of technology, and cyber threats in particular, there’s a grain of truth here. This less accessible and more volatile corner of the internet as we know it does offer those with less honourable motive a secret marketplace for their wares. The confusing terminology around what the dark web is or isn’t shouldn’t be a barrier to defenders realizing the anonymous communities, and how it can be used to produce valuable threat intelligence.
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Recorded Future
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: AWS     Published Date: Nov 15, 2018
It isn’t always easy to keep pace with today’s high volume of data, especially when it’s coming at you from a diverse number of sources. Tracking these analytics can place a strain on IT, who must provide the requested information to C-suite and analysts. Unless this process can happen quickly, the insights grow stale. Download your complimentary ebook now to see how Matillion ETL for Amazon Redshift makes it easy for technical and business users alike to participate and own the entire data and analysis process. With Matillion ETL for Amazon Redshift, everyone from CTOs to marketing analysts can generate valuable business intelligence by automating data and analytics orchestrations.
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AWS
Published By: AWS     Published Date: Nov 15, 2018
"Getting the right analytics, quickly and easily, is important to help grow your organization. But analytics isn’t just about collecting and exploring data. The truly important step resides in converting this data into actionable insights. Acquiring these insights requires some planning ahead. While ease of deployment, time-to-insight, and cost are all important, there are several more assessments you need to take before choosing the right solution. Learn the 8 must-have features to look for in data visualization. Download this white paper to learn how TIBCO® Spotfire® in AWS Marketplace assist in providing you advanced, cost-effective analytics."
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AWS
Published By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
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healthcare crm, patient acquisition, precision marketing, healthcare consumer data
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Gone are the days when your physician liaisons called on physicians to discuss referrals and recruit physicians armed with only the “word on the street.” In fact, if your institution is doing this, you can be sure that any competitor is winning the referrals with the help of market intelligence. Download this eBook to get the secrets to unlocking physician liaison ROI and grow market share in this hyper-competitive environment.
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physician relationship management, network utilization, market development
    
Evariant
Published By: KPMG     Published Date: Oct 22, 2018
Top 5 Factors Every Bio-Tech and Pharmaceutical Company Must Keep in Mind. Successfully launching a product in the U.S. requires a balance across commercial strategy, government programs, and contracting operations. While the market holds significant opportunity, there are also complexities that need to be considered prior to launch. To prepare for the launch of your drug in the U.S. market, download a copy of Navigating the U.S. Government Market to help your organization remain compliant with government operational and pricing requirements.
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KPMG
Published By: CA Technologies EMEA     Published Date: Sep 14, 2018
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms-up in a Cisco ACI data Center. Featuring: Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Jason Normandin, Sr Principal Manager, CA Technologies Jessica Lyons Hardcastle, Senior Editor, SDx Central
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms- up in a Cisco ACI data Center. Featuring: Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Jason Normandin, Sr Principal Manager, CA Technologies Jessica Lyons Hardcastle, Senior Editor, SDx Central
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
At a Glance Today’s workforce has grown accustomed to using personal technologies that make communication easy and simplify their lives. But many enterprise tools haven’t kept pace. Most current project and portfolio management solutions fail to provide simple ways of performing everyday tasks. They don’t facilitate contextual communication that would help to solve problems, and they lack key functionality: the ability to narrow the focus to relevant data, to drill down for additional information and to efficiently forecast financials and model outcomes. Download this whitepaper now to see how CA PPM brings more value to your business by providing 15 key features that remain unaddressed by other products on the market today.
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CA Technologies EMEA
Published By: Splunk     Published Date: Aug 22, 2018
Gartner's “2017 Critical Capabilities for Security Information and Event Management” report assesses eight SIEM capabilities against the increasingly complex vendor landscape. The conclusion? Splunk had the highest score in the Security Monitoring use case. We believe customers rely on Splunk’s advanced security analytics capabilities to meet their SIEM and security intelligence needs — improving threat detection, investigation and time to remediation. It’s proven to help with compliance and incident reporting, automated alerting of common security events and historical analysis for detected incidents. CISOs, CIOs, and security and risk leaders should download Gartner’s annual report to make the best-informed buying decision for security and learn about Splunk’s leadership position in the market.
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Splunk
Published By: Carbon Black     Published Date: Aug 21, 2018
Are you looking for a “sophisticated threat hunting product”? Find out why Forrester says this about our product and named us a leader in Endpoint Detection and Response. Download the complete Forrester Wave on Endpoint Detection and Response to see how Carbon Black is scored among its peers. The Forrester Wave evaluates solutions for: • - The strength of their current offering • - Their strategy and vision for the future • - Their market presence
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Carbon Black
Published By: TIBCO Software APAC     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software APAC
Published By: Applause Israel     Published Date: Jun 19, 2018
APPLAUSE CASE STUDY ACCELLION THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites, mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level, and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers more effectively, you also need to account for a whole new level of complexity, especially in the mobile space. Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market today, and estimates that this rate of fragmentation will only increase heading into the future. On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app to wo
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Applause Israel
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Cisco EMEA     Published Date: Jun 01, 2018
Digital transformation has arrived, and it’s creating unprecedented opportunities for companies of all sizes to become market leaders through the evolution of business processes and the creation of new products and services. Organizations that master digital transformation will see a dramatic increase in revenues and profitability by converging people, processes and technologies; those that do not will struggle to survive. Evidence of this is clear to see by looking at the churn in the biggest companies in the world. For example, a Capgemini study found that since 2000, 52% of the Fortune 500 has disappeared through acquisitions or bankruptcies. The study also found that digital organizations control 70% of market share in all industries today. Therefore, making the shift to a digital business must be a top initiative for IT and business leaders. Download this whitepaper to see how Cisco has become the Market Share Leader in Online Meetings.
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cisco, digital transformation, collabaration
    
Cisco EMEA
Published By: Datastax     Published Date: May 14, 2018
"What’s In The Report? The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today Download The Report If You: -Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists. -Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking. -Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
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Datastax
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