commerce strategy

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Published By: Google - SAP     Published Date: Nov 01, 2019
"You want to retain your customers for life, but how do you ensure your customer experiences are consistent and coordinated across multiple channels and applications? Only SAP offers a single platform that delivers great digital commerce experiences across all channels, increases productivity and reduces total cost of ownership (TCO). In addition, the SAP Commerce Cloud solution addresses the unique requirements of your industry and all go-to-market business models. Download the executive brief and check out why more executives are choosing SAP software for their commerce strategy. Reasons Why Executives Choose SAP Commerce Cloud"
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Google - SAP
Published By: Google - SAP     Published Date: Nov 01, 2019
"SAP: Named a Leader in Forrester Wave for Digital Experience Platforms Experience Matters. A digital experience platform (dxP) can help you close the experience gap and deliver on customer expectations. Learn why SAP has been recognized as a leader. Get a complimentary copy of The Forrester Wave™: Digital Experience Platforms, Q3 2019 report today! The analysisevaluates 10 DXP vendors side-by-side and provides detailed assessments of the product portfolio and integrations that define a strong digital experience platform. According to the report: ""SAP has unified its experience portfolio to tie the front and back office together"". ""SAP is especially strong in B2C and B2B commerce, customer identity and access management, and API management versus its peers”. “The company’s strategy resonates, especially when it articulates its ‘X plus O’ vision, and continues to have a world-class partner network"". This valuable resource is your guide for creating connected digita
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Google - SAP
Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: Equinix EMEA     Published Date: Mar 21, 2019
The Digital Edge Playbook for Payments and Commerce outlines how industry leaders are transforming their digital edge to leverage an ecosystem-based value chain for real-time insights and a frictionless experience. Our simple, three-step strategy offers proven best practices on how to re-architect your presence, integrate cloud and SaaS capabilities and enable new offerings based on interconnected collaboration. Download this whitepaper today to find out more.
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Equinix EMEA
Published By: Equinix EMEA     Published Date: Mar 21, 2019
FreedomPay, a leader in global digital commerce solutions, wanted to expand its global presence in the United Kingdom and Asia Pacific while reinforcing business infrastructure, expanding storage to the cloud and providing a more security shopping experience. The company leveraged an Interconnection Oriented Architecture™ (IOA®) strategy on Platform Equinix along with other design and deployment partners to achieve its goals and realize $1 million saving in CAPEX and OPEX costs. To find out more, download this case study today.
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Equinix EMEA
Published By: Salsify     Published Date: Mar 15, 2019
Read this case study to learn how the makers of Duck® Tape leverage product experience management to increase efficiency and grow market share. “You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - it’s given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate.” - Scott Sommers, Director of Ecommerce Strategy With a wide range of globally recognized brands like Duck®, FrogTape® and Shurtape® brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant. Learn more about the step-by-step approach the ShurTech team took to: Build and maintain a centralized, consistent and accessible source of production information to arm all divisions
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Salsify
Published By: SEMrush     Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: SEMrush     Published Date: Nov 30, 2018
No matter how many “common rules” and “universal laws” of SEO have been invented over the years, certain tasks require a unique approach. At SEMrush, we use your feedback as the main source of insights and ideas for our future tools. We thoroughly analyse our customers’ workflow so that the tools we build are of maximum value to their users.
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: SEMrush     Published Date: Nov 29, 2018
In highly competitive environments like the modern marketplace, obtaining accurate and timely data can make real the difference between keeping tabs on, getting ahead of, or being left behind the competition. Download now to learn more!
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: MuleSoft     Published Date: Jul 13, 2018
"Today, more and more brands are building an eCommerce presence. eCommerce is now considered the “new way to shop,” and this means that businesses must build a robust eCommerce strategy in order to succeed in the market. The reality, however, is that eCommerce projects take up to 9+ months to develop, with 3 months of that time dedicated to integration. This long development process can hinder speed to market––thereby obstructing key business initiatives. Download this whitepaper to learn how to build an eCommerce platform more quickly and the role of APIs in the process."
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MuleSoft
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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virtual, data, centers, services
    
dinCloud
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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empowered, it< tech, ecommerce
    
dinCloud
Published By: Bronto     Published Date: May 31, 2018
Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward – among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: • Their take on mobile strategy. • The channels and tools they’re focusing on to drive sales and profits. • The technologies they would invest in if time and money were no issue.
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ecommerce, retail, market, optimization, mobile
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: Magento     Published Date: Feb 15, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth Download this whitepaper to learn more!
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Magento
Published By: Magento     Published Date: Feb 15, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth Download this whitepaper to learn more!
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Magento
Published By: Magento     Published Date: Feb 13, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth
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Magento
Published By: Bronto     Published Date: Feb 01, 2018
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success? What You’ll Learn: • The channels and tools they’re focusing on for driving sales and profits. • How brick-and-mortar and ecommerce can complement one another. • Their take on mobile strategy and optimization by device. • The technologies they would invest in if time and money were no issue.
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ecommerce, consumer needs, retail
    
Bronto
Published By: IBM APAC     Published Date: Sep 25, 2017
Today, SAP’s solution portfolio looks very different and addresses different business needs than the SAP of a few years ago. Instead of primarily managing back-office enterprise resource planning (ERP) processes such as finance and the supply chain, SAP is evolving into a new type of software company that’s poised to enable digital business. Numerous acquisitions — including leading eCommerce solution hybris and cloud solutions Ariba, Concur, and SuccessFactors — and a new platform strategy based on SAP Hana, an in-memory computing solution, mean that the SAP core is positioned to support real-time digital business in the era of connected everything.
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digital transformation, architecture, business processes, best practices, customer engagement, employee engagement
    
IBM APAC
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Oracle, DigitasLBi and Spindrift surveyed over 300 director level ecommerce professionals around the globe to determine their investments, strategy and business concerns. Download this research report to learn key trends in eCommerce budgets and technology investments; criteria used to measure success and performance; and actions you can take to improve digital business success."
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Oracle Commerce Cloud
Published By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
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browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
    
Bronto
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle. And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow. Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
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mobile, artificial intelligence, chatbots, internet of things, integrated suite, cloud solutions
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
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ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce, martech for ecommerce, magento enterprise best practices, magento community best practices
    
Dotmailer
Published By: Oracle     Published Date: Oct 29, 2015
For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. This Forrester Research brief analyzes the key differentiating capabilities of this new offering and will provide guidance to eBusiness and channel strategy professionals on how to evaluate this solution as part of their commerce technology replatforming initiatives.
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Oracle
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