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Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
What do Cristiano Ronaldo and Dwayne “the Rock” Johnson have in common – besides outrageous abs that is?! They are both bona fide superstars. They both made Forbes’ top 10 highest paid celebrities list for 2018, have millions of followers on social media, and are known the world over.
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Selligent Marketing Cloud
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: VMware     Published Date: Sep 12, 2019
Over the next few years, chief information officers (CIOs) will preside over a maelstrom of change that will fundamentally alter the way their companies do business in the future.
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VMware
Published By: Automation Anywhere APAC     Published Date: Aug 15, 2019
Forbes recently referred to robotic process automation (RPA) as “a gateway drug to AI,” referencing its low barrier to entry compared to other technology choices within the AI realm. But while experts continue to tout the future of RPA, what can we expect of it in the short-term? Jump into this resource to get a peek at how experts are predicting RPA’s 2019 will pan out, including notable market shifts, major technology disruptions, and entirely new RPA use cases.
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rpa, digital workforce, productivity, ocr
    
Automation Anywhere APAC
Published By: Expert System     Published Date: Jul 18, 2019
Although computers are better when it comes to processing and making calculations, they haven’t been able to accomplish some of the most basic human tasks, until now. Thanks to cognitive computing, machines are bringing human-like intelligence to many business applications, including big data. So, what is cognitive computing? According to Forbes, “cognitive computing comes from a mashup of cognitive science—the study of the human brain and how it functions—and computer science.” This definition is a good place to start. However, to really understand what cognitive computing is, we have to go a little deeper.
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Expert System
Published By: Procore     Published Date: Jun 25, 2019
Did you know that more than 1.2 billion people use Microsoft Office? That’s one in 7 people. A huge portion of the world’s economy is managed through it: from small businesses all the way up to Fortune 500 corporations. Despite its popularity, Excel has its fair share of critics. What originated as rumblings among IT professionals and tech blogs, has quickly trickled into major business and technology publications. Some might think it harsh, but we want to show you the risks of using Excel in your business and help you understand how you can protect yourself, your company and your data from what Forbes refers to as ‘the most dangerous software on the planet’.
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Procore
Published By: Canon Solutions America     Published Date: May 24, 2019
Tired of posting to Facebook and getting no business in return? Learn what you’re doing wrong—and what to do instead—in this 4-part guide by John Foley, Jr., ranked 15th most influential Chief Marketing Officer on social media by Forbes magazine
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Canon Solutions America
Published By: Seismic     Published Date: May 24, 2019
There's no doubt that intelligence-driven marketing is on the rise. According to Forbes, reliance on marketing analytics to make business decisions has increased from 30% to 42% of the time over the past five years. But as marketing analytics become more prevalent, how do organizations know what matters most, and more importantly, what’s going to show Marketing’s contribution to revenue? In this on-demand webinar, MarketingProfs, Seismic and marketing analytics expert Christopher S. Penn explore the analytics trends that marketers should care about most in the year ahead. You’ll learn: ? The top 5 marketing analytics trends by projected search interest ? How to build the foundation of your 2019 metrics ? How to prepare for massive changes coming to marketing analytics (including AI)
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Seismic
Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Forbes recently referred to robotic process automation (RPA) as “a gateway drug to AI,” referencing its low barrier to entry compared to other technology choices within the AI realm. But while experts continue to tout the future of RPA, what can we expect of it in the short-term? Jump into this resource to get a peek at how experts are predicting RPA’s 2019 will pan out, including notable market shifts, major technology disruptions, and entirely new RPA use cases.
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Automation Anywhere APAC
Published By: Ricoh     Published Date: Mar 11, 2019
Today’s CIOs no longer just oversee technology. They are now key strategists who guide their organizations and give them the tools they need to stay competitive. A study by Forbes Research stated that five years ago, a CIO’s most critical skill was deploying technology. Now, the #1 way that CIOs provide value is by contributing to the corporate strategy, so they can advance business objectives and drive revenue.1 In particular, CEOs rely on the CIO for guidance around digital transformation. Organizations must transform how they operate and take advantage of new technologies to better engage customers and employees. Digital transformation falls squarely on the shoulders of IT leaders. CIOs are under pressure to drive transformation – overcoming barriers such as cultures that are resistant to change, employees who want to upload files anywhere, and increased concerns about data security. CEOs also expect CIOs to achieve results now. The longer you wait, the more likely you will fall beh
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Ricoh
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Business leaders recognize that their industries and markets are either being disrupted or have the potential to be disrupted by nimble digital players. In order to compete, senior IT leaders need to modernize their data centers. In this Forbes Insights Executive Briefing, learn how to embrace an agile data infrastructure, modern data protection, and intelligent operations to reap the benefits of a truly modernized data center.
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Hitachi Vantara
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Technology is a fast-moving target, and organizations need agility and flexibility to compete. By modernizing your data center and maximizing the value of your corporate data, your company can gain those qualities. In this Forbes Insights checklist, learn how to derive value from your corporate data and embrace three elements of a modernized data center: an agile data infrastructure, a modern approach to data protection, and intelligent data center operations.
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Hitachi Vantara
Published By: Group M_IBM Q119     Published Date: Mar 05, 2019
For years, executives have been automating for efficiency, freeing workers from repetitive tasks, streamlining the back office and looking for cost savings. Now, they are exploring intelligent automation to establish thinking processes—processes that communicate realtime insights to employees, customers and partners across an expanding ecosystem. The ability to add intelligence to automation opens a new universe of possibilities that will have a profound impact on the way organizations operate and the way work gets done. More than anything else, intelligent automation will be a defining factor for the future workforce.
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Group M_IBM Q119
Published By: Automation Anywhere     Published Date: Feb 21, 2019
A recent Forbes article called robotic process automation (RPA) “a gateway drug to artificial intelligence (AI)”. In other words, RPA, provides organizations with a low barrier to entry into the AI world along with many of its benefits. Call it dipping a toe in the AI waters. What’s clear is RPA is on a tipping point. But will this growth continue? In this e-book we explore 7 predictions for the RPA market in 2019 from the market-leading platform, Automation Anywhere.
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Automation Anywhere
Published By: Rosetta Stone     Published Date: Jan 23, 2018
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results. Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
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Rosetta Stone
Published By: SAS     Published Date: Jan 17, 2018
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.
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SAS
Published By: Sage People     Published Date: Dec 04, 2017
With over 2,200 employees in 11 countries worldwide, SolarWinds’ rapid growth has earned it a place in the Forbes list of the top ten fastest growing technology companies. Their mission is to provide software that makes IT professionals’ jobs easier giving them tools to solve IT management problems of all kinds. Great service and real value are at the heart of their approach. SolarWinds puts users first and refuses to inflate the prices of its cutting edge, corporategrade products. These principles have brought them 250,000+ customers worldwide and a continuing path of growth and profit.
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business, workforce, adp, payroll, icms, management, sage, service, benefits
    
Sage People
Published By: Oracle OMC     Published Date: Nov 30, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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Oracle OMC
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.” Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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Oracle Marketing Cloud
Published By: Rosetta Stone     Published Date: Jul 05, 2017
In global, multicultural organizations, simply expecting all employees to speak one common language, such as English, marginalizes the potential impact of international talent and leaves monolingual staff ill-equipped to help the organization compete effectively in a globalized environment. In an increasingly global economy, U.S. companies will perform better by hiring individuals who can communicate in foreign languages and helping current employees develop language skills. Forbes Insights, in conjunction with Rosetta Stone, surveyed more than 100 executives at large U.S. businesses (annual revenues of more than $500 million) and found that language barriers have a broad and pervasive impact on business operations. The survey found that foreign language skills will be even more vital in the future and that language abilities can help executives advance their careers, speed overseas expansion, and boost corporate—as well as personal—success.
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Rosetta Stone
Published By: Rosetta Stone     Published Date: Jul 05, 2017
The top clients of enterprise language learning companies consist of global companies that recognize the value of multilingual employees. While companies understand the necessity of language learning, there is room for improvement in incorporating language learning into corporate culture. This report looks at what companies are doing in the realm of language learning, to understand what best-in-class organizations are doing, and to provide businesses aspiring to be truly successful on a global stage with strategies for incorporating language learning into their business model. Forbes Insights and Rosetta Stone surveyed 214 executives around the globe to find out if and how companies are training their employees to speak and work in more languages and what impact that training has on both the employees and the company. In addition, the narrative is rounded out with in-depth interviews with executives and experts.
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Rosetta Stone
Published By: IBM APAC     Published Date: May 12, 2017
There is a shift from 'one size fits all' to a more personalized experience in IT support and service. At the same time...the infrastructure-as-a service model has revolutionized the way IT resources can be deployed. Read this Forbes paper to learn more.
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digital workplace, workplace, cognitive, digital transformation, it support, it resources
    
IBM APAC
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