market intelligence

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Published By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
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brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media, interactive marketing, web analytics, market research, mobile marketing, social media marketing, data management/analytics
    
BrightEdge
Published By: SAS     Published Date: Nov 10, 2014
Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.
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sas, economic impact, customer intelligence, marketing operations management, tei framework, tei methodology
    
SAS
Published By: Teradata     Published Date: Nov 06, 2014
As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
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teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, market research
    
Teradata
Published By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
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call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate, prove roi, customer experience/engagement, data management/analytics, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
Every customer phone conversation has data that can be used to improve marketing and sales. Here are 45 data points we can extract by automcatically analyzing phone conversations.
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call tracking, conversation analytics, marketing analytics, marketing automation, call intelligence, marketing conversion rate, prove roi, customer experience/engagement, data management/analytics, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
We analyzed millions of calls in Q1, and there's gold to be mined out of every customer conversation, data that will improve marketing.
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call tracking, conversation analytics, marketing analytics, business intelligence, big data, call intelligence, marketing conversion rate, prove roi, customer experience/engagement, data management/analytics, sales
    
LogMyCalls
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
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Impact Radius
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management, improved sales intelligence, better tracking, crm & customer care, lead generation & automation, sales
    
Salesforce Pardot
Published By: Adobe     Published Date: Sep 04, 2014
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
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mobile impacts, mobile insight, mobile trends, mobile activities, emerging marketing, business intelligence, market research, usability
    
Adobe
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm, loyalty, analytics for mobile, analytics on mobile, app analytics, app tracking analytics, mobile analytics tool, mobile app analytics, mobile app usage analytics, mobile data analytics, mobile device analytics, mobile location analytics, emerging marketing
    
Phunware
Published By: IBM     Published Date: Aug 06, 2014
As a precursor to the IBM Global Chief Marketing Officer (CMO) Study to be published later in 2011, the Economist Intelligence Unit, in cooperation with the IBM Institute for Business Value, conducted an online survey of nearly 300 executives to assess which trends are impacting CMOs and how CMOs are responding to today's complex business environment.
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ibm, retail, cmo, trends, business environment, innovate
    
IBM
Published By: Polycom     Published Date: Jul 24, 2014
Build or buy? When manufacturers have sought new leaders, they have typically done both: grooming talent in-house and paying market rates for the best thinkers and managers. With the growing STEM (science, technology, engineering, and mathematics) shortage, companies will be harder-pressed to buy – and keep – top technical talent. Emerging and established leaders will command premium prices and field continual offers, increasing the likelihood they’ll make frequent job changes, taking their industry and institutional knowledge with them. As a consequence, manufacturers will need to build their talent pipeline, empower knowledge workers with the tools and intelligence they need to succeed, and provide professional development opportunities that exceed what competitors offer. This will be a marathon, not a sprint. What’s key to making the race for talent successful: virtual training environments that accelerate learning and innovation.
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polycom, management, virtual, training, development
    
Polycom
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing, business intelligence, market research
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing, business intelligence, market research
    
Adobe
Published By: IBM     Published Date: Jul 07, 2014
Business analytics can empower your business managers to make more fact-based, data-driven decisions that improve operating results. Learn more in a report from Nucleus Research.
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ibm, profitability, analytics, big data, midmarket, midsize companies, data-driven decision making, predictive analytics, business intelligence, performance management
    
IBM
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, emerging marketing, social media, interactive marketing, marketing software, web analytics
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, emerging marketing, social media, interactive marketing, marketing software, web analytics
    
Oracle
Published By: Adobe     Published Date: Jan 21, 2014
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe, social media, internet marketing, customer experience/engagement, mobile marketing
    
Adobe
Published By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
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modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, emerging marketing, social media, interactive marketing, marketing software, web analytics
    
Oracle
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs, internet marketing
    
Adobe
Published By: Urban Airship     Published Date: Oct 08, 2013
Discover how the right Mobile Relationship Management (MRM) strategies and technologies can propel your brand to the front of the field. Winning in mobile means delivering real value to your customer's lives, and adding to that value as you learn from your customers over time. That’s where MRM fits in. Learn 10 things you can start doing now to harness the power of 3 billion mobile devices worldwide to create even stronger connections between your customers and your brand.
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mobile relationship management, mrm, mobile marketing, mobile intelligence
    
Urban Airship
Published By: IBM     Published Date: Sep 30, 2013
The insights provided by more than 700 Chief Human Resource Officers around the world show how workforce investment is shifting. Companies are beginning to focus more on growth, expanding into new markets and offering new products and services. But to make the most of potential growth opportunities in today’s dynamic global marketplace, organizations need to find ways to address the “borders” that are currently impeding their workforces. Based on the key capability gaps revealed in this study, we believe organizations should focus on three critical workforce imperatives: cultivating creative leaders, mobilizing for speed and flexibility and capitalizing on collective intelligence.
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ibm, ibm global business services, chros, chief human resource officer study, global hr leaders, creativity, flexibility, business intelligence
    
IBM
Published By: Ifbyphone, Inc.     Published Date: Sep 24, 2013
Voice broadcasting is more than a simple recorded phone message; Download this white paper to learn how marketing and sales professionals are using intelligence voice broadcasting to cut costs, save time and generate leads and revenue.
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intelligent voice broadcasting, voice broadcasting, voice-based marketing automation, crm & customer care, sales
    
Ifbyphone, Inc.
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