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Published By: Marketo     Published Date: Jan 08, 2014
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : 
marketing automation, marketo, lead nurturing, crm solutions/software, customer experience/engagement
    
Marketo
Published By: Marketo     Published Date: Jan 08, 2014
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
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marketing automation, marketo, demand generation, lead generation, crm & customer care
    
Marketo
    
NetProspex
Published By: NetProspex     Published Date: Nov 04, 2013
How clean & actionable your B2B marketing database is today? Analyze your data with this free, secure cloud based assessment of your email deliverability, phone connectability, record completeness, duplication, target profile breakdown and more.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database list, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technolog data, global contact list, marketo data quality, eloqua data quality, marketo database cleansing, eloqua database cleansing, marketing data enrichment
    
NetProspex
Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit, marketing profit, revenue generation, roi, social media, interactive marketing, web analytics, customer experience/engagement, business intelligence, market research, mobile marketing, search engine optimization (seo), data management/analytics
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
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marketo, marketing, marketing automation, roi, lead flow, sales techniques, whitepaper, crm solutions/software, business intelligence, market research, lead generation & automation
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, crm solutions/software, customer experience/engagement
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
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marketing automation, operational efficiency, marketo, crm solutions/software, customer experience/engagement
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Tags : 
lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing, crm solutions/software, customer experience/engagement
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
Tags : 
marketing automation, marketo, lead nurturing, crm solutions/software, customer experience/engagement
    
Marketo
Published By: Marketo     Published Date: Jul 30, 2013
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
Tags : 
marketing automation, marketo, demand generation, lead generation
    
Marketo
Published By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : 
marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch, pipeline, webinars, email drop, marketing roi, social media, email marketing services/software, list management, mobile marketing, online video marketing, social media marketing, direct mail/marketing, sales
    
Marketo
Published By: Marketo     Published Date: Jul 31, 2012
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
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definitive, guide, marketing, metrics, analytics, marketo, roi, leans, velocity, projections, measurable, cycle, managment metrics, dashboards, lenskold
    
Marketo
Published By: Marketo     Published Date: May 08, 2012
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
Tags : 
marketing roi, marketo, marketing solutions, marketing automation, marketing revenue, roi of marketing, marketing profits, social media, market research, mobile marketing, online video marketing, social media marketing, lead generation & automation, other
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on SiriusDecisions standards, to calculate and optimize your Revenue Cycle.
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marketo, marketing, marketing automation, roi, roi calculator, revenue cycle, crm solutions/software, customer experience/engagement, business intelligence, market research, usability
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
Marketo has created a sample RFP consisting entirely of actual questions from real RFPs submitted to Marketo. Learn the 12 key areas for marketing automation success and ensure you make the right choice today!
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marketo, marketing, marketing automation, proposal, rfp, request for proposal, whitepaper, traditional agencies, crm solutions/software, business intelligence, market research, usability
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
Did you learn everything you needed to during your marketing automation demo? Use this checklist to feel confident about the six critical areas of marketing automation. This checklist covers topics including functionality, branding and design control, and marketing campaign creation.
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marketo, marketing automation, demo, whitepaper, checklist, branding, design control, crm solutions/software, customer experience/engagement, business intelligence, market research
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
Tags : 
marketo, marketing automation, roi, crm, marketing, white paper, crm solutions/software, customer experience/engagement, business intelligence, market research, email marketing services/software
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, crm solutions/software, customer experience/engagement, business intelligence, market research, email marketing services/software
    
Marketo
Published By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
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marketo, reference call, crm integration, white paper, marketing, data quality, crm solutions/software, customer experience/engagement, business intelligence, market research, usability
    
Marketo
Published By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
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marketo, marketing metrics, marketing roi, marketing profits, marketing, marketing analytics, marketing revenue, social media, interactive marketing, web analytics, crm solutions/software, e-commerce solutions, search engine optimization (seo), data management/analytics, lead generation & automation
    
Marketo
Published By: Marketo     Published Date: Feb 17, 2011
Use this PowerPoint as another tool to justify lead management and marketing automation. Customize the slides to your company's template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company's products or services with this custom presentation.
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads, demand generation, branding, data management/analytics, lead generation & automation
    
Marketo
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