mobile channel

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Published By: Oracle     Published Date: Sep 30, 2019
It takes more than a single interaction to net a customer. By now, marketers understand the importance of multichannel engagement, but most still struggle to seamlessly connect the customer experience across channels. Simply put, it’s easy to batch and blast a broadcast message to email, social, and mobile audiences, but consumers today want more. They want to see themselves in the brand, not just see the brand talk about themselves. Additionally, personalizing messaging in one channel can be tricky enough, but connecting messaging, for an audience who is sprinting from one channel to the next, is a whole other hurdle.
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Oracle
Published By: Shape Security     Published Date: Sep 12, 2019
A Big 5 Canadian bank had been suffering from automated attacks on its web and mobile login applications for months. Bad actors were performing credential stuffing attacks on all possible channels. Not only were the attacks leading to account takeover fraud losses, but the sheer volume of attacks also put significant strain on the bank’s infrastructure. After months of playing cat-and-mouse with the attackers, the bank decided to seek out a sophisticated solution and approached Shape. In this case study, learn how Shape’s Enterprise Defense service and Threat Intelligence team were able to successfully defend against these attacks.
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Shape Security
Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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Google Apigee APAC
Published By: Google Apigee APAC     Published Date: Jun 10, 2019
How Six Companies Innovate with API Management Companies are hungry for ways to innovate in the digital age, and as enterprises have experimented with new technologies, it’s become clear that success requires expanding the reach of digital assets beyond a business’s internal talent. The connected experiences that customers demand occur across a range of channels, and the people building those experiences can be a developer building a mobile app in her garage just as easily as an IT engineer. Businesses need to make their digital assets leverageable to more developers so they can build more digital experiences across more channels, scalably and securely, to engage more customers. In this brief, we explore the diverse ways that innovation leaders have leveraged APIs to transform the way their companies do business. Download this brief to learn more about how to use the power of APIs to open new business channels for your company.
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Google Apigee APAC
Published By: Global Payments     Published Date: May 02, 2019
Doing business across borders presents a whole host of unfamiliar challenges to today’s merchant. As technological advancement and increasing globalization unlock international markets, it’s tempting to imagine that a business model successful in one region can simply be transplanted into another. Not so. The logistics of domestic and international transactions have changed, and so too have customer expectations and preferences. Customer and merchants pain points have transformed and multiplied. In this report, we explore some of the core challenges businesses today face in their quest to succeed in global commerce. We offer an overview of how unified commerce can both resolve these issues and offer new advantages and standards of best practice, enabling your business to meet the demands of tomorrow’s customer, no matter their location, preferred payment method, and mode of contact.
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unified commerce, global commerce, payment convenience, payment speed, global payments technology, retail, wechat pay, alipay, chinese wallets, mobile payments, international payment solutions, international payment systems, payments, online payments, omnichannel commerce
    
Global Payments
Published By: Global Payments     Published Date: May 02, 2019
In just a few decades we've gone from face-to-face, catalog and phone omnichannel: endless retail/multiple ways to buy and receive goods. That change has expolded sales.  Download this interesting Infographic to see more.
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ecommerce, secure buying, global payments, automatic payments, online shopping, luxury goods, retail, wechat pay, alipay, chinese wallets, global commerce, mobile payments, unified commerce, payment convenience, global payments technology, e-retail, pos technology
    
Global Payments
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Genesys     Published Date: Feb 12, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Genesys     Published Date: Feb 08, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Uberall     Published Date: Jan 24, 2019
Despite the headlines, retail isn’t headed for an apocalypse. But it is changing. A lot. Mobile commerce isn’t a beast that is going to drive your customers out of business, but how can you reassure them of that? Here are a few statistics to help channel partners paint the picture for your clients, and help them keep up with the latest changes in retail shopping!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall
Published By: Jamf     Published Date: Jan 14, 2019
Mobile technology offers you the chance to transform your business — unifying online and offline sales channels, coordinating with staff and suppliers, and bringing insight to each customer interaction. Now, the only challenge is managing the mobile devices, apps and configurations that make it all work.
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mobile device management, mdm, managed devices, mobile, apple, ios
    
Jamf
Published By: Genesys     Published Date: Dec 20, 2018
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: • Why force-fitting more channels into an aging infrastructure is not the right approach • How to create a future-ready customer experience • How an integrated approach improves your metrics and reduces operating costs
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Genesys
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: Oracle     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Applause Israel     Published Date: Sep 25, 2018
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them. According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1 To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet. The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology. If digital channels aren’t approached correctly, they can add complexity to the customer experience in
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Applause Israel
Published By: Zebra Technologies     Published Date: Sep 24, 2018
Retailer taps mobile computing to optimize markdowns, omnichannel fulfillment, and enhance the shopper experience
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Zebra Technologies
Published By: Zebra Technologies     Published Date: Sep 05, 2018
Retailer taps mobile computing to optimize markdowns, omnichannel fulfillment, and enhance the shopper experience
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Zebra Technologies
Published By: TIBCO Software     Published Date: Aug 13, 2018
The use of SaaS applications within an organization is the new normal. In fact, there's a good chance that just your marketing department alone is using over 10 SaaS products. According to Gartner, the 2015 worldwide market for SaaS software application sales was $33.4 billion, with projections to double to $67.2 billion by 2019. Integration needs are changing, with SaaS applications, as well as mobile traffic, social networks, IoT, suppliers, partners, and customer channels all new integration points that will need to be captured in your business processes. Read “Five Principles for Integrating Software as a Service Applications” to learn: Key principles for successful hybrid integrations New integration use cases to grow your business upward and outward The why and how of integration as both an enabler and a differentiator Benefits of the TIBCO integration platform and its various offerings
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TIBCO Software
Published By: Bronto     Published Date: May 31, 2018
Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward – among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: • Their take on mobile strategy. • The channels and tools they’re focusing on to drive sales and profits. • The technologies they would invest in if time and money were no issue.
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ecommerce, retail, market, optimization, mobile
    
Bronto
Published By: TIBCO Software     Published Date: May 31, 2018
The use of SaaS applications within an organization is the new normal. There is a good chance that just your marketing department is using more than 10 SaaS products, which is reflected in the amount you are spending on SaaS. According to Gartner, the 2015 worldwide market for SaaS software application sales was $33.4 billion, with projections to double that to $67.2 billion by 2019.1 Clearly, your integration needs are changing. SaaS applications, as well as mobile traffic, social networks, IoT, suppliers, partners, and customer channels are new integration points that will need to be captured in your business processes. This paper presents five principles for successful hybrid integrations.
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TIBCO Software
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat
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CA Technologies EMEA
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Epson     Published Date: May 14, 2018
Consumers worldwide continue to adopt and use technology in their shopping experience. Faced with rising customer expectations and increasing competitive pressures, retailers now are prioritizing in-store innovation. Many retailers have adopted multichannel implementations, in which mobile, web, and in-store shopping are enabled but not delivered consistently to the customer. The next step in this evolution is an omnichannel strategy, now being deployed by some retailers, which presents a consistent shopping experience across mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty programs, personalized recommendations, inventory management, etc.) to improve many aspects of store and enterprise operations. An omnichannel strategy relies on several core and supporting technologies. The key factors in evaluating any omnichannel-enabling solution includ
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Epson
Published By: Epson     Published Date: May 10, 2018
Online, mobile, omnichannel, untethered, data mining, automation, and remote communication are all now buzzwords surrounding the new technologies and resources financial institutions have to help them re-invent their branch experience. Capabilities are available today that were not imagined a decade ago. This is an exciting time for those institutions that can look to the future and enhance their offerings. While technology is driving change, it can also be a tremendous challenge for financial institutions as they work to keep pace and even take advantage of the dramatic shift in customer needs and expectations. Millennials, baby boomers, small businesses – all are important market segments with very different wants and needs. Driven by technology, the new demand is for a complete online presence, complemented by more flexibility in personalized services, and specialized expertise available in every branch. Suffice it to say, financial institutions of all sizes and in every geography a
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Epson
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