personalization

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Published By: Pipeline Marketing     Published Date: Mar 21, 2019
The past few years have brought sweeping changes to what it means to be a B2B marketer. We’re no longer just sending millions of emails to everyone who will give us their email address, the bar for personalization is well beyond changing the ?rst name on an email, and the goal of marketing is no longer limited to hitting a certain lead number. Read this report and ?nd out what it means to be an impactful marketer in the new world.
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Pipeline Marketing
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, health, beauty, brands, customer experience, customer journey, conversion, engagement, product finder, machine learning, personalization
    
Zoovu Limited
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Progress     Published Date: Jan 22, 2019
There are many ways to put your company's data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you'll find living proof that data is a resource that helps build a digital empire. Download our extensive 30-page guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
One of the biggest buzzwords for marketers over the past several years is personalization. When discussing this concept, people often use the terms “personalization” and “customization”interchangeably. Not clearly understanding the differences may explain why some businesseshave difficulty implementing better experiences for their customers.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
"With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personalization Checklist. As you implement your personalization strategy, it will help guide you, ensuring you have all the answers and tools to succeed. "
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Progress
Published By: Progress     Published Date: Jan 22, 2019
Tailoring experiences for customers is critical to make your business standout. Customization works well for organizations that want to enhance their standard customer experience but don’t have the necessary tools or strategy for in-depth personalization. Learn about the 5 best practices for customizing websites and the 5 biggest challenges marketers face while customizing their websites.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
Tailoring experiences for customers is critical to make your business standout. Customization works well for organizations that want to enhance their standard customer experience but don’t have the necessary tools or strategy for in-depth personalization. Learn about the 5 best practices for customizing websites and the 5 biggest challenges marketers face while customizing their websites.
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Progress
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Epicor     Published Date: Jan 09, 2019
As a small-to-midsize fabricated metals manufacturer serving large customers within complex global supply chains, how do you maintain preferred vendor status? The whole world is your competition so you need to step up to meet increasingly demanding customer expectations. Your customers will expect mass personalization with shorter lead times whether the order is large or small—without sacrificing compliance with their industry’s quality requirements. To meet these demands—despite a skills shortage and volatile material costs and availability—you’ve got to put digital transformation at the top of your agenda.
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Epicor
Published By: Rokt     Published Date: Dec 17, 2018
Today’s travel industry is sitting on a major opportunity to drive increased customer value and ancillary revenue both on its booking confirmation page and throughout the checkout experience. In collaboration with travel intelligence company Skift, this report reveals best practices for getting smarter in the transaction. With insights and examples from brands including Airbnb and HotelTonight, learn about the 3 P’s of upsells: Prioritization, Personalization and Presentation.
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Rokt
Published By: Evariant     Published Date: Nov 20, 2018
As the healthcare landscape continues to move toward a customer-centric approach, there’s a lot healthcare can learn from retail. More specifically, lessons from retail call centers offer the healthcare sector best practices to provide better personalization in their engagements with consumers and patients – before and after clinical encounters. This guide explores three ways retail call centers provide experiences that healthcare leaders can incorporate to provide the personalization needed to impact consumers in today’s evolving healthcare marketing landscape.
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patient engagement, call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant
Published By: Akamai Technologies     Published Date: Nov 13, 2018
Recent high-profile data breaches and numerous waves of widely publicised internet attacks have made everyone nervous about security. Families, small businesses and other organisations are struggling to figure out how to protect themselves.
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Akamai Technologies
Published By: Adobe     Published Date: Nov 02, 2018
t any moment, anywhere in the world, on any kind of device, a prospect or customer is raising their hand and saying, “I’m your best opportunity. Don’t ignore me.” They’re telling you that by every action they’ve taken and every interaction you’ve had up to that point. You can consider each bit of data you’ve collected across their journey a meaningful expression of intent. And with that, you will know how to give them an experience that’s above their expectations and beyond their imagination. When you can do that, it’s magical. The flow feels seamless and natural to your customer. These in-the-moment, justfor- them experiences move with them from one touchpoint to another and keep them coming back for more. And as the experiences get better and better, so does the likelihood that they’ll take the action you want. Because every customer wants an amazing experience, and every brand wants to deliver one. It thrills you as a marketer and helps you achieve your business goals. Amazing means
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Adobe
Published By: Bluecore     Published Date: Oct 26, 2018
In an effort to grow its eCommerce business, the Pendleton marketing team began looking for new ways to innovate and immediately saw an opportunity to drive sales by bringing personalization to email by workimg with Bluecore.
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Bluecore
Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand, and Excel.
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Adobe
Published By: Bluecore     Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be. Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations. Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
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email, personalization, retailer, shopping, consumer, bluecore
    
Bluecore
Published By: Adobe     Published Date: Oct 12, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand and Excel.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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Adobe
Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate
Published By: Monetate     Published Date: Oct 05, 2018
So you’re thinking about personalization. Great. You’ve come to the right place. Your timing is good, too. FitForCommerce found that 71% of shoppers agree personalization makes it easier to find the products that they want to buy. And when products are easy to buy, you can sell more of them. But deciding you want to personalize the shopping experience for your customers is just the beginning. You also need an agile software partner to help you deliver that experience, so you can quickly respond to changing customer behaviors and preferences. To get the most value out of your potential software partner, we recommend you ask tough questions to make sure your investment will help you meet your business goals. Here are our top nine questions to ask a potential personalization partner.
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Monetate
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