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Published By: TIBCO Software     Published Date: Nov 07, 2019
What if you could use just one platform to detect all types of major financial crimes? One platform to handle the analytical tasks of fraud detection, including: Data processing and aggregation Data visualization Statistical/mathematical/machine learning modeling Batch/real-time scoring One platform that could successfully reduce complex and time-consuming fraud investigations by combining extremely different domains of knowledge including Business, Economics, Finance, and Law. A platform that can cover payments, credit card transactions, and know your customer (KYC) processes, as well as similar use cases like anti-money laundering (AML), trade surveillance, and crimes such as insurance claims fraud. Learn more about TIBCO's comprehensive software capabilities behind tackling all these types of fraud in this in depth whitepaper.
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TIBCO Software
Published By: Oracle     Published Date: Sep 30, 2019
Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing. Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly. On the flip side, lead nurturing is the process of cultivating leads that aren’t ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle
Published By: TIBCO Software     Published Date: Jul 22, 2019
What if you could use just one platform to detect all types of major financial crimes? One platform to handle the analytical tasks of fraud detection, including: Data processing and aggregation Data visualization Statistical/mathematical/machine learning modeling Batch/real-time scoring One platform that could successfully reduce complex and time-consuming fraud investigations by combining extremely different domains of knowledge including Business, Economics, Finance, and Law. A platform that can cover payments, credit card transactions, and know your customer (KYC) processes, as well as similar use cases like anti-money laundering (AML), trade surveillance, and crimes such as insurance claims fraud. Learn more about TIBCO's comprehensive software capabilities behind tackling all these types of fraud in this in depth whitepaper.
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TIBCO Software
Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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Adobe
Published By: Forcepoint     Published Date: May 14, 2019
2018 NSS Labs SD-WAN Group Test In this report, NSS Labs simulated an enterprise network that has branches connected to a data center through two links: an MPLS line and a commercial broadband connection. They reviewed a select number of vendors, testing their throughput performance, video quality and VoIP quality as well as security effectiveness. NSS Labs verified that Forcepoint NGFW handled all of their use cases and offers all the operational capabilities that they recommend as necessary for SD-WAN as well as scoring 100% across all security tests, blocking all evasion techniques. “Forcepoint is one of the few vendors to support all of the use cases and capabilities we tested as well as strong security in their SD-WAN solution. They should be on the short list for any organization that’s looking to connect and protect their distributed enterprise.” - Vikram Phatak, CEO, NSS Labs Read the report and learn how Forcepoint delivers SD-WAN with enterprise scale and security to ma
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
2018 NSS Labs SD-WAN Group Test In this report, NSS Labs simulated an enterprise network that has branches connected to a data center through two links: an MPLS line and a commercial broadband connection. They reviewed a select number of vendors, testing their throughput performance, video quality and VoIP quality as well as security effectiveness. NSS Labs verified that Forcepoint NGFW handled all of their use cases and offers all the operational capabilities that they recommend as necessary for SD-WAN as well as scoring 100% across all security tests, blocking all evasion techniques. “Forcepoint is one of the few vendors to support all of the use cases and capabilities we tested as well as strong security in their SD-WAN solution. They should be on the short list for any organization that’s looking to connect and protect their distributed enterprise.” - Vikram Phatak, CEO, NSS Labs Read the report and learn how Forcepoint delivers SD-WAN with enterprise scale and security to ma
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
2018 NSS Labs SD-WAN Group Test In this report, NSS Labs simulated an enterprise network that has branches connected to a data center through two links: an MPLS line and a commercial broadband connection. They reviewed a select number of vendors, testing their throughput performance, video quality and VoIP quality as well as security effectiveness. NSS Labs verified that Forcepoint NGFW handled all of their use cases and offers all the operational capabilities that they recommend as necessary for SD-WAN as well as scoring 100% across all security tests, blocking all evasion techniques. “Forcepoint is one of the few vendors to support all of the use cases and capabilities we tested as well as strong security in their SD-WAN solution. They should be on the short list for any organization that’s looking to connect and protect their distributed enterprise.” - Vikram Phatak, CEO, NSS Labs Read the report and learn how Forcepoint delivers SD-WAN with enterprise scale and security to ma
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Forcepoint
Published By: CloudHealth by VMware     Published Date: Feb 26, 2019
This Forrester Wave report is the result of a rigorous vendor evaluation conducted over several months by the Forrester Research team. In this report, Forrester covers: -Their criteria and scoring method -The top nine vendors in the cloud cost monitoring and optimization space -How vendors are evaluated in current offering, strategy, and market presence To build out your short list, dive into Forrester's detailed analysis and make an informed decision on your future cloud cost monitoring and optimization solution.
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CloudHealth by VMware
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Oracle     Published Date: Nov 22, 2018
Ever lost hot leads simply because they’re on the bottom of the pile of junk leads? Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. 68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing. Read this guide for best practices on lead scoring and winning together with sales.
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Oracle
Published By: Preempt     Published Date: Nov 02, 2018
In our 2018 Trends in Information Security report, we outlined a concept we referred to as the ‘identity-aware perimeter.’ The essential idea is that as new architectures such as cloud, containers, mobility and IoT take hold, controlling access to resources will increasingly need to rely on identity as an alternative to purely network-based approaches focused more on ‘where’ you are than ‘who’ you are. By combining identity with user and entity behavior and risk scoring to gate access, Preempt fits squarely within this trend, which we think could be one of the most interesting and powerful to hit the infosec market in years. Preempt has few direct competitors, and its initial challenge will be finding ways to distinguish itself from vendors in adjacent categories such as adaptive multi-factor authentication (MFA), advanced threat protection, user and entity behavior analytics (UEBA) and cloud access security brokers (CASB), to name a few. Forging a new security category is never easy,
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Preempt
Published By: Mintigo     Published Date: Sep 05, 2018
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to convert. However, use cases for AI are being extended beyond predictive account and lead scoring to include decision-making and process automation as well. Download this SiriusDecisions technology perspective on Predictive Analytics and Artificial Intelligence Technology to learn more. This paper will cover: • The benefits, evolution and capabilities of AI technology solutions for B2B organizations • The core and extended capability groups of AI • The business priorities supported by AI Fill out the form to get your free copy!
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Mintigo
Published By: Oracle OMC     Published Date: Jul 16, 2018
Forming bonds is slow. Arduous. And it must be done step by painstaking step. Cultivate your leads with the right content at the right times to propel demand and mold opinions before your prospects are ready to buy.
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marketers, demand, prospects
    
Oracle OMC
Published By: FICO     Published Date: Mar 22, 2018
Predictive analytics provide the foresight to understand cybersecurity risk exposure. Cybersecurity strategies often consist of “whack-a-mole” exercises focused on the perpetual detection and mitigation of vulnerabilities. As a result, organizations must re-think the ever-escalating costs associated with vulnerability management. After all, the daily flow of cybersecurity incidents and publicized data breaches, across all industries, calls into question the feasibility of achieving and maintaining a fully effective defense. The time is right to review the risk management and risk quantifcation methods applied in other disciplines to determine their applicability to cybersecurity. Security scoring is a hot topic, and rightfully so. When evaluating ways to integrate these scores into your cybersecurity strategy, be sure to look for an empirical approach to model development. The FICO Enterprise Security Score is the most accurate, predictive security score on the market.
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FICO
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
Published By: Mintigo     Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed. Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
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Mintigo
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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Oracle Marketing Cloud
Published By: CBRE     Published Date: Aug 02, 2017
Scoring Tech Talent is a comprehensive analysis of labor market conditions, cost and quality for highly skilled tech workers in the U.S. and Canada. The 50 largest markets were ranked according to their competitive advantages and appeal to tech employers and tech talent. The analysis also provides insight into the quality of tech talent, their demographics and how tech talent growth patterns are impacting cities and real estate markets. Download the report to see the full ranking of the top-50 tech talent markets in the U.S. and Canada. Below, explore the markets using our new Tech Talent Analyzer or sign up for our upcoming webinar.
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workforce, recruitment, tech recruitment, labor market
    
CBRE
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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content insight, ebook, content marketing, analytics, roi
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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Uberflip
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: SAS     Published Date: Jun 05, 2017
One of the biggest inhibitors of analytics success is the delay between developing and implementing models. This paper reviews how an analytics factory, a rapid scoring and model development environment, can help organizations turn models into insight faster than before.
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SAS
Published By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
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