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Published By: Amazon Web Services EMEA     Published Date: Oct 17, 2019
Today, deep learning is at the forefront of most machine learning implementations across a broad set of business verticals. Driven by the highly flexible nature of neural networks, the boundary of what is possible has been pushed to a point where neural networks outperform humans in a variety of tasks, such as classifying objects in images or mastering video games in a matter of hours. This guide outlines the end-to-end deep learning process implemented on Amazon Web Services (AWS). We discuss challenges in executing deep learning projects, highlight the latest and greatest technology and infrastructure offered by AWS, and provide architectural guidance and best practices along the way. This paper is intended for deep learning research scientists, deep learning engineers, data scientists, data engineers, technical product managers, and engineering leaders.
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Amazon Web Services EMEA
Published By: MindTouch     Published Date: Oct 02, 2019
Understanding the important role that your support content plays (i.e. help docs, user guides, FAQs, troubleshooting steps, product information, etc.) can help organizations avoid creating frustrating journeys for their customers who simply need help. Undervaluing how customers seek answers is a critical oversight. To understand why, it helps to examine the place they’re most likely to start: Google.
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content strategy, customer engagement, customer journey, customer success, digital transformation, knowledge base, online help, product documentation
    
MindTouch
Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
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F5 Networks Singapore Pte Ltd
Published By: Seismic     Published Date: May 24, 2019
Recent research from CSO Insights found that 61% of organizations have a dedicated sales enablement function; however, not all enablement teams are equally effective. In fact, only 34% of organizations are effective while the majority, 66%, meet some internal expectations and end up with average results. Watch the webinar to learn how to: ? Put the customer as your primary focus ? Formalize collaboration with clear accountability ? Utilize tactical content management ? Leverage state-of-the-art enablement technology In this webinar you'll learn the secret to achieving an ultra-efficient, revenue-generating sales and marketing engine.
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Seismic
Published By: Domino Data Lab     Published Date: May 23, 2019
As data science becomes a critical capability for companies, IT leaders are finding themselves responsible for enabling data science teams with infrastructure and tooling. But data science is much more like an experimental research organization than the engineering and business teams that IT organizations support today. Compounding the challenge, data science teams are growing fast, often by 100% a year. This guide will quickly help you understand what data science teams do to build their predictive models and how to best support them. Learn how to modernize IT’s approach to ensure your company’s data science teams perform their best, and maximize impact to the business. Some highlights include: Why data science should not be treated like engineering. How to go beyond simple infrastructure allocation and give data science teams capabilities to manage their workflows and model lifecycle. Why agility and special hardware to support burst computing are so important to data science break
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Domino Data Lab
Published By: Domino Data Lab     Published Date: Feb 08, 2019
As data science becomes a critical capability for companies, IT leaders are finding themselves responsible for enabling data science teams with infrastructure and tooling. But data science is much more like an experimental research organization than the engineering and business teams that IT organizations support today. Compounding the challenge, data science teams are growing fast, often by 100% a year. This guide will quickly help you understand what data science teams do to build their predictive models and how to best support them. Learn how to modernize IT’s approach to ensure your company’s data science teams perform their best, and maximize impact to the business. Some highlights include: Why data science should not be treated like engineering. How to go beyond simple infrastructure allocation and give data science teams capabilities to manage their workflows and model lifecycle. Why agility and special hardware to support burst computing are so important to data science break
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Domino Data Lab
Published By: Intel     Published Date: Dec 13, 2018
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective. Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few. Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors. Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
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Intel
Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com
Published By: Avi Networks     Published Date: May 14, 2018
"ZK Research conducted a recent study of the Application Delivery Controller (ADC) market and finds that the landscape for load balancers and ADCs is rapidly changing in the face of these market forces. Join Principal Analyst Zeus Kerravala for an informative session to learn: - Common application delivery challenges - On-premises vs. cloud considerations for ADCs - Trends in delivering cloud-native applications - Trends in troubleshooting - Future solutions being considered - What are the features most in demand that network engineers aren't getting Watch the On-Demand Webinar by filling out this form."
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Avi Networks
Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite
Published By: Magento     Published Date: Mar 28, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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site, performance, servers, worldwide, network
    
Magento
Published By: Magento     Published Date: Feb 13, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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Magento
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility
Published By: MoreVisibility     Published Date: Dec 19, 2017
Although keyword-targeting and on-page search engine optimization are just some areas that search engines evaluate when ranking pages, it is important to get these elements “right.” This complimentary white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts. Topics include: How to create content for users first, search engines second Body Copy Optimization Checklist Keyword Targeting Best Practices Meta Data Checklist with Downloadable Template Images & Multimedia Content Checklist
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MoreVisibility
Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar
    
Sojern
Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe
Published By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
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content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing
    
Uberflip
Published By: Lucidworks     Published Date: Aug 24, 2016
Download this eBook to learn how to optimize enterprise search and increase search relevancy using content, context, and the crowd to build better search applications.
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search engine optimization, seo, search relevancy, search applications, search intention, ecommerce search
    
Lucidworks
Published By: Lucidworks     Published Date: Aug 24, 2016
Online search functionality should feel seamless. Type what you’re looking for, and watch it appear instantly—like magic. No stumbling through category hierarchies or landing pages; just fast, accurate, search results pointing you to exactly what you want. Unfortunately, ecommerce search isn’t quite there yet. Download this eBook to learn 12 must-have query types to optimize your organization's eCommerce search.
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query types, search engine optimization, seo, search functionality, search results, ecommerce search
    
Lucidworks
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach, search marketing
    
Revana
Published By: RolePoint     Published Date: Apr 12, 2016
Over the last three years, social networks have experienced exponential growth. Employee networks have grown accordingly, offering access to structured career data through sites like LinkedIn in particular, and unstructured data through networks like Facebook. Employees are continually adding new contacts and growing personal networks. Job posting tools that share jobs into social networks are often described as social referral tools, though this is an inaccurate and misleading description. The more sophisticated of these tools create unique links for sharing that enable employers to identify which of their employees originated the share. This is useful for recognition and reward, whilst the practice of sharing jobs in the wider network is to be encouraged in order to reach job seekers who are browsing or using search engines to identify opportunities. Job seekers are increasingly connecting with their peers in organizations they want to work for. Encouraging employees to share jobs in
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rolepoint, social referral, facebook, linkedin, career data, personal network
    
RolePoint
Published By: Maxaudience     Published Date: Oct 12, 2015
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.
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seo, domain names, keyword density targets, exact anchor text, site visibility, number of visitors, conversion rates, search engine optimization (seo)
    
Maxaudience
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