social knowledge

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Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brandís social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. Itís led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that werenít built for commerce. Thatís made it increasingly complex for brands hoping to meet customersí needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but itís also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? Weíve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: IBM     Published Date: Jul 07, 2014
Enterprise HR departments are using social technology to improve employee recruiting, onboarding, knowledge sharing, mergers and acquisitions, and learning and development. These innovative applications lead to measurable improvements in job satisfaction, employee retention and the bottom line.
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ibm, social business, smarter workforce, social advances, enterprise, technology
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations donít fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software, emerging marketing, interactive marketing, web analytics, crm solutions/software, customer experience/engagement
    
IBM
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
In the era of social media, social selling isnít a revolution ó itís just common sense. Todayís highly informed buyers need salespeople who can provide relevant knowledge and help them tackle business challenges. Social selling practices will enable your reps to connect with prospects at the right time, with the right information, and close deals fast.
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social media, social media management, enterprise, hootsuite, executives, social selling, sales
    
uberVU via HootSuite
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
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marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy, social media, marketing software, crm & customer care
    
Oracle
Published By: IBM     Published Date: Jan 10, 2014
This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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social business, ibm connections, workforce, talent, social software, knowledge management, productivity, ibm, collaboration tools, knowledge sharing, learning
    
IBM
Published By: IBM     Published Date: Jan 10, 2014
The IBM Employee Experience Suite helps organizations leverage social software and real-time collaboration to deliver a personalized employee web experience across many channels. This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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ibm employee experience suite, workforce, talent, social software, knowledge management, productivity, ibm
    
IBM
Published By: IBM     Published Date: Jan 10, 2014
Building an effective sales team starts with hiring the best talent and then making them productive as quickly as possible.
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social collaboration, social networking, social business, communication, social media, mobile, bid data, cloud, ventana research, sales team, learning management, management systems, collaboration tools, knowledge sharing, learning, ibm, crm & customer care, sales
    
IBM
Published By: Oracle     Published Date: Nov 13, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
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zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities, peer-to-peer support, service costs, social knowledge, sustainable growth, profitability, driving customer acquisition, customer retention, operational efficiency
    
Oracle
Published By: Oracle     Published Date: Nov 01, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
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zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities, peer-to-peer support, service costs, social knowledge, sustainable growth, profitability, driving customer acquisition, customer retention, operational efficiency
    
Oracle
Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
Customer service has evolved from a reactive activity viewed largely as a cost center-based tactical necessity, to a proactive management task that can in many ways set a company apart from the competition. At the same time, the channels by which customers receive support are growing and fragmenting very rapidly. The telephone is still the primary mode of support, but is steadily declining as text, social media, chat, knowledge bases, email and online communities provide new avenues for customers to get the help they need. Some organizations are embracing this evolution by implementing technologies that enable them to interact with customers regardless of the channel or the device theyíre using. This approach not only improves customer service, but also boosts the brand image and helps companies achieve broader business goals.
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logmein, infoworld, customer service, customer support, support, support strategy, social media, mobile support, email support, remote pc access software, remote desktop connection, remote computer support, customer support channels
    
LogMeIn Rescue
Published By: IBM     Published Date: Sep 30, 2013
Using social technologies, organizations can develop a workforce development program where employees can develop skills on the job by collaborating with experts and sharing tacit knowledge. This white paper shows how organizations that develop a social learning program can improve employee engagement, reduce attrition and decrease the amount of time employees waste searching for expertise and information.
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workforce, workforce management, social business, social learning environment, social learning, social technologies, skills development, employee retention
    
IBM
Published By: IBM     Published Date: May 20, 2013
Asian Paints uses social software to share knowledge and expertise IBM Connections helps tap collective intelligence to meet challenges and improve decisions.
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asian paints, social software, knowledge, expertise, ibm connections, improve decisions
    
IBM
Published By: ITinvolve     Published Date: Apr 16, 2013
Demonstrating compliance with policies is a chore for any IT operations organization and often seen as a distraction from the "real work" needed to keep IT services up and running. What if there was an approach that enabled you to demonstrate compliance with policies easily and also helped you better manage day-to-day operations as well? Read this use case document to understand how social knowledge collaboration can help you achieve this today.
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itinvolve, compliance with far less effort, social knowledge collaboration, collaboration, it services
    
ITinvolve
Published By: ITinvolve     Published Date: Apr 16, 2013
Most assets in IT are governed by one or more policies, yet there is usually no quick and easy method to determine which policies apply to which assets and what specifically those policies govern. This means that IT teams are often making changes to assets that violate the policies meant to govern them. Read this use case document to understand how social knowledge collaboration techniques can help you to easily assign and track the policies that govern your assets to avoid out of compliance situations.
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itinvolve, policies, it teams, compliance situations, social knowledge collaboration, techniques
    
ITinvolve
Published By: ITinvolve     Published Date: Apr 16, 2013
What if you could quickly and easily review the potential impacts of making a change in your environment and identify each and every stakeholder who should weigh in on the risk of the change before it is approved? With social knowledge collaboration you can. Read this use case document to explore a real-world example of how social knowledge collaboration improves the accuracy and speed of change planning.
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knowledge collaboration, social knowledge collaboration, social knowledge, collaboration, stakeholder, itinvolve
    
ITinvolve
Published By: ServiceNow     Published Date: Nov 05, 2012
When IT organizations utilize social media, it can efficiently help more people inside and outside the data center quickly access more services and knowledge. Combined people's knowledge and good will and the essence of information technology service management (ITSM) can be more fully realized.
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servicenow, social media, social it, it environment
    
ServiceNow
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, internet marketing
    
IBM
Published By: Appcelerator     Published Date: Jun 20, 2012
Find out about two of the hottest topics surrounding mobile app development right now-social media and HTML5. Educate yourself on the backend of mobile app strategy and use your knowledge to stay in front of the competition.
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html5, social media, mobile app, development, backend, strategy, competition, trends, dynamtic, survey, mobile marketing
    
Appcelerator
Published By: IBM     Published Date: Apr 17, 2012
IBM social content management provides content in context -- to share ideas, locate expertise, and access relevant knowledge via professional social networks.
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ibm, social content, social media, technology, digital content
    
IBM
Published By: ServiceNow     Published Date: Feb 07, 2012
Download the white paper to find out more about next-gen IT solutions - and how IT in the cloud will help your organization not only keep up with today's complex IT ecosystem, but manage it more efficiently than ever before!
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powering, transformation, cloud, investments, integration, access data, performance, revolution, ecosystem, manage, next-gen it, social media, build relationships, improve service, collaboration, post it, tag it, tweet it, like it, facebook
    
ServiceNow
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