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Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: Mimecast     Published Date: Aug 22, 2017
Healthcare organizations are a favorite target for determined attackers. Any disruption to critical services provides a strong incentive to pay a ransom and patient medical data is highly lucrative for the information it contains. Research finds that providers have traditionally under invested in IT security, which further compounds the problem. Read the report to learn: • Important cyber security risks • The impact of a data breach to your organization • Key regulations around the globe
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healthcare, data protection, patient medical data
    
Mimecast
Published By: Dell EMC     Published Date: Aug 17, 2017
This report highlights a unique approach to enabling IT to succeed in the digital age—a fully engineered converged infrastructure with richly supported capabilities for management, updates and configuration, security, and overall resilience. In particular, this report targets Dell EMC’s distinctive leadership in converged/hyper-converged infrastructure, while highlighting the many compelling benefits achieved in two real-world deployments: an enterprise and a global service provider.
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it transformation, digital transformation, converged infrastructure, hyper-converged infrastructure, deployments
    
Dell EMC
Published By: ForeScout     Published Date: Aug 15, 2017
When it comes to network security, most organizations face a daunting situation. IT infrastructure continues to grow more complex, driven by an onslaught of mobile devices and BYOD, Internet of Things (IoT) adoption, and increasing use of cloud computing. At the same time, the threat landscape becomes increasingly dangerous as organizations face a rise in sophisticated targeted attacks.
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ForeScout
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Targeted threats are increasing at an alarming rate. Malicious actors are evolving their methodologies and are increasingly exploiting the domain name system (DNS) to launch cyberattacks. Learn more about how to proactively protect your company with an additional layer of cloud-based security.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
It’s likely not a matter of if, but when your company will fall prey to targeted attack involving malware, ransomware, data exfiltration, or phishing. In fact, 70% of organizations reported a security incident that negatively impacted their business in the past year. Learn more about the realities of cybercrime in today’s hyperconnected world.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Cybercriminals are evolving. Increasingly, they are capitalizing on the open and unprotected nature of the Domain Name System (DNS) to launch damaging phishing, malware, and ransomware attacks. How are you proactively protecting your network and users from these targeted threats? Here are five things to ask yourself as you consider a DNS security solution for your company.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
DNS is a well-worn data exfiltration and communication vector. Explore why targeted threats continue to use the DNS protocol to exfiltrate sensitive information, how it’s done, and what might be next in the evolution of this attack vector.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 11, 2017
Examine the business impact of malware, ransomware, and phishing, as well as the cost of the average data breach. Given the significant economic impact of these threats, understanding your financial exposure and employing a layered defense simply makes sense.
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domain name system (dns), cloud security, threat protection, threat prevention, phishing, ransomware, security threats, malware
    
Akamai Technologies
Published By: Juniper Networks     Published Date: Aug 10, 2017
The digital economy is transforming the financial services sector. The pace of innovation is accelerating, customers have higher expectations than ever, and new competitors are emerging from nontraditional markets. At the same time, financial services has long been a favorite target of cyber attackers, and despite firms’ best efforts, cybersecurity threats are rising and attacks are more successful than ever. Financial services firms need a more effective, adaptable approach to detecting and stopping cyberthreats.
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account security, data management, network security, secure systems, application security, network performance, network diagnostics
    
Juniper Networks
Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Learn how Dassault Systèmes Program Management solutions can help Aerospace and Aviation companies reliably execute on their proposed plans to meet their design, cost and schedule targets. Read this whitepaper and gain insights into new practices in four key areas: • Consolidate all program data in one central data repository to use institutional knowledge and improve design analysis and decision support • Data reuse between organizations to avoid duplicate efforts and misunderstandings • Real-time reporting automation of key data to assess program performance and anticipate risks and opportunities • Program control with real-time, up-to-date, detailed and verifiable information while preserving program and partner IP
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dassault, systemes, program management, aerospace and aviation, program data, automation
    
Dassault Systèmes
Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
If you’re a small-to-midsized business (SMB), you know that you’re operating in a fast-paced, ever-changing business environment. Customers want their demands met instantly, and increasing competition multiplies the pressure you’re under. If you can’t deliver, you can be sure somebody else will. Fortunately, the technology landscape is changing the way you do business. Mobility, social media, and Big Data are leveling the playing field and making it possible for companies like yours to access more sophisticated technology, reach bigger audiences, target their messages, and innovate in their offerings. Yet nothing has changed the landscape so much as the cloud.
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business environment, business management, social media, information technology, data security
    
Hewlett Packard Enterprise
Published By: Carbonite     Published Date: Aug 02, 2017
As concerns over cloud security fade, they’ve been replaced by a new fear: the pain of migration.1 Failed migrations are forcing businesses to second-guess moving to the cloud. But the ability to migrate to new platforms is essential for businesses seeking agility in competitive markets. Here are five common mistakes you should avoid to ensure successful, non-disruptive migration from any source to any target
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cloud migration, non-disruptive migration, cloud
    
Carbonite
Published By: Carbonite     Published Date: Aug 02, 2017
The risk and downtime associated with server migration have prevented many IT organizations from making the move to cloud. Some have valid concerns about cloud lock-in. Still, without cloud, IT teams are less agile, less flexible and less able to meet the demands of their business. With so much C-suite awareness of the cloud competitive edge, IT can no longer avoid taking this step. Carbonite DoubleTake™ Cloud Migration Center quickly and easily migrates physical, virtual and cloud workloads over any distance with minimal risk and near-zero downtime. The streamlined process automates 100 manual steps into five easy steps, automating everything from server discovery to target VM provisioning to the ultimate cutover. Using efficient real-time, byte-level replication technology, Cloud Migration Center creates a replica of the entire server being migrated and keeps it in sync with production systems. The migrated data can be validated without disrupting business operations, and downtime is
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carbonite, cloud migration, automation, virtual workload, cloud workload
    
Carbonite
Published By: CrowdStrike     Published Date: Aug 01, 2017
Learn the inner workings of ransomware and how companies are fighting back. Once a “consumer-only” problem, Ransomware now has an established business case for profitability, and that’s driving criminals to expand their operations and hunt for more lucrative prey. As a result, commercial enterprises and other large organizations are increasingly in the crosshairs.Download this whitepaper to learn:?The evolution of Ransomware and why businesses can’t afford to ignore it?How perpetrators tactics and targets are evolving to maximize profits?Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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customer analytics, data matching, big data, competitive advantage, customer loyalty
    
IBM
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
"Since a decade the market has seen an outburst of data. With Managing and Securing Data is Crucial. With 3.8 Billion mobile users and 24 Zetta bytes of data created, and 100% attacks that target username and password credentials, managing and securing data has become a crucial and the most critical aspect for almost every Business. Oracle’s SPARC M7 processor, with Oracle’s Software in Silicon technology, is the industry’s most advanced multi thread, multi-core processor with unique capabilities for information security. It sets the foundation for mission-critical cloud based server infrastructure with unprecedented levels of security, efficiency, and performance.
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Oracle PaaS/IaaS/Hardware
Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: Symantec     Published Date: Jul 11, 2017
In the fast moving web environment, where hackers frequently change their tactics, a defense-in-depth strategy of deploying the ProxySG in conjunction with an NGFW is essential for providing optimal protection. The ProxySG is engineered to withstand evasion techniques, making it a perfect complement to your NGFW. Its leading web-proxy technology identifies and blocks malicious web content, and its open architecture allows integration with best-of-breed products for an enhanced security posture. These top 10 advantages represent just a few of the reasons why SWG and NGFW technologies are complementary in nature and why enterprises should implement them together for a layered defense against advanced attacks and targeted threats.
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proxy deployment, firewall, threat detection, threat protection
    
Symantec
Published By: Epicor     Published Date: Jul 06, 2017
It’s hard to make good decisions without good information. Having access to data, and the tools to quickly analyze that data, is essential. Without data, you are blind to how your business is performing and areas for improvement—all you have to go on is instinct. A robust business intelligence (BI) system can provide new insights to help steer your distribution organization clear of obstacles that impede growth—and toward the opportunities that enable it. A monthly report just doesn’t cut it anymore. You need real-time information, and if you’re running legacy software, it’s probably slowing you down.
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erp software, enterprise resource planning software, business intelligence, distribution, inventory management, distribution software
    
Epicor
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