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Published By: Bronto     Published Date: Jul 10, 2017
Artificial intelligence (AI) is a hot topic in commerce marketing and may be the fastest growing technology trend today. Experts believe AI will have a huge impact on our daily lives, our interactions with one another and the broader economy. A growing number of commerce marketing software providers claim their systems use AI. But it can be difficult to know for sure what that means for your brand and how you can use it to market products and services more effectively to consumers. Does the rise of AI and related technologies signal a sea change in commerce marketing? In a word, yes. Let’s take a closer look at these techniques and how they can boost your marketing efforts and success. We’ll also look at their limitations and the questions you can ask to help you distinguish between marketing hype and tools that can provide value for your business.
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artificial intelligence, commerce marketing, branding
    
Bronto
Published By: FICO - APAC     Published Date: Jul 10, 2017
As a subsidiary of the world’s largest food company, Nestlé USA is laser-focused on doing more with fewer resources and adopting highly efficient technologies and processes, including machine learning and prescriptive analytics. With 64 brands consisting of numerous products in each brand, maximizing payload and minimizing transportation costs is an extremely complex problem – particularly when you factor in demand forecasts and current supply levels.
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FICO - APAC
Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: FICO     Published Date: Jun 06, 2017
As a subsidiary of the world’s largest food company, Nestlé USA is laser-focused on doing more with fewer resources and adopting highly efficient technologies and processes, including machine learning and prescriptive analytics. With 64 brands consisting of numerous products in each brand, maximizing payload and minimizing transportation costs is an extremely complex problem – particularly when you factor in demand forecasts and current supply levels.
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manufacturing, manufacturing optimization, manufacturing solutions
    
FICO
Published By: Okta     Published Date: Apr 17, 2017
News Corp is expanding its media business to include online real estate services, digital ad tech, and marketing solutions. Okta helps all those business units share content and products, so that the company can realize the value of acquisitions more quickly.
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Okta
Published By: Datastax     Published Date: Apr 04, 2017
As the big data ecosystem continues to expand, new technologies are addressing the requirements for managing, processing, analyzing, and storing data to help companies benefit from the rich sources of information flowing into their organizations. From NoSQL databases to open source projects to commercial products offered on-premises and in the cloud, the future of big data is being driven by innovative new approaches across the data management lifecycle. The most pressing areas include real-time data processing, interactive analysis, data integration, data governance, and security. Download this report for a better understanding of the current landscape, emerging best practices and real-world successes.
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evolution, big data, technology, datastax, nosql
    
Datastax
Published By: Sophos     Published Date: Mar 30, 2017
Exploits are one of the main techniques used by cybercriminals to spread malware. They take advantage of weaknesses in legitimate software products like Flash and Microsoft Office to infect computers for their criminal ends. A single exploit can be used by myriad separate pieces of malware, all with different payloads. Read this paper to learn more about exploits and how to stop them. We’ll explore how exploits work, the exploit industry overall, what makes a good exploit in the eyes of the cybercriminals, and also how anti-exploit technology is a highly efficient and effective way to secure your organization against advanced and unknown threats.
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malware, antivirus solutions, exploit protection, security software, exploit kits, software protection, backdoor protection
    
Sophos
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: Cisco     Published Date: Dec 21, 2016
Nemertes Business Value Analysis independently evaluates technology products and services to identify the value to enterprise organizations. Through detailed interviews with technology professionals who use the products or services, Nemertes analyzes and quantifies the real-world benefits and improvements to the efficiency of their organizations.
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Cisco
Published By: Cisco     Published Date: Dec 21, 2016
Employees are mobile because we support everyone with technology and policies that allow them to work flexibly in terms of time, place, and device. We deliver this capability through Cisco products for secure wireless LAN (WLAN) and home and remote access (Cisco Virtual Office and VPN), as well as softphones, Cisco® WebEx®, Cisco Spark™, and extension mobility features. Our bring your own device (BYOD) policies and program allow employees to use their personal mobile devices to access the Cisco network, after the device is registered and confirmed as compliant with our security requirements for making it a secure or trusted device.
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Cisco
Published By: Cisco     Published Date: Dec 19, 2016
Criminal groups behind today's cyberattacks have become better organized, introducing reconnaissance activity, custom malware, evasion techniques, and other sophisticated tactics that place a burden on traditional security defenses. The litany of high-profile data breaches is impacting every industry and prompting organizations of all sizes to respond by modernizing their IT security infrastructure. The battlefield continues to be at the endpoint, where attackers typically strike to gain initial access to the corporate network. Most organizations have been waging this battle using traditional antivirus at the endpoint, a solution that has received a lot of improvements over its more than 25 years of existence but clearly isn't keeping up with attacker sophistication. Emerging endpoint specialized threat analysis and protection (STAP) products can either replace or complement antivirus by adding behavioral analysis and continuous system and user activity monitoring to identify new and s
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Cisco
Published By: Hewlett Packard Enterprise     Published Date: Dec 13, 2016
Business and information technology (IT) are moving faster than ever. Success favors companies that can invent and reinvent at warp speeds. These companies rely on IT to fuel new customer experiences as well as to deliver and pay for products and services. Download this how-to guide to learn about transforming to the right mix of hybrid infrastructure.
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Hewlett Packard Enterprise
Published By: Entrust Datacard     Published Date: Oct 24, 2016
Every enterprise is aware of the need for digital transformation. A 2015 study conducted by KPMG found that their top four concerns moving forward were: (1) new entrants disrupting existing business models; (2) the ability to keep current with technology; (3) competitors leveraging digital business models to take share; and (4) products and services remaining relevant as the digital future unfolds.
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Entrust Datacard
Published By: JBoss Developer     Published Date: Oct 21, 2016
This competitive review between Red Hat and TIBCO integration technologies has presented multiple differences between the products. A notable difference is that only Red Hat JBoss Fuse is a 100% open source product. Red Hat is committed to leveraging existing open source projects and using open standards whenever possible for both product implementation and integration communication. This includes Camel, the de-facto integration standard included with Red Hat JBoss Fuse. Red Hat’s open source commitment extends to Active MQ, the upstream messaging technology used with JBoss A-MQ and included with Red Hat JBoss Fuse. Another difference is that Red Hat JBoss Fuse clustering is based on the upstream Fabric8 community project and offers much more functionality than TIBCO clustering options.
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cloud, technology, competitive advantage, queuing protocol, open source
    
JBoss Developer
Published By: Microsoft Office 365     Published Date: Sep 08, 2016
As a tech leader, you recognize that disruption is a fact of life. According to Gartner, enterprise IT has entered an era of digitalization where disruptive new products are providing a continuous stream of growth, innovation, and differentiation.
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Microsoft Office 365
Published By: SAS     Published Date: Aug 03, 2016
The financial collapse of 2008 had the greatest impact on the financial services industry since World War II, resulting in consolidation and extensive regulation. The crisis coincided with increased competition from emerging economic powers, nonbanks and fintech organizations. Consumer behavior, from the adoption of mobile banking to P2P payments, forced banks to retool and respond with innovative products and investments in new delivery channels. Technology changed rapidly as well. In the capital markets, trading became fully automated, with pricing, risk decisions and settlement across exchanges made in milliseconds
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finance, best practices, productivity, economic power, consolidation, fintech, technology, data
    
SAS
Published By: Hewlett Packard Enterprise     Published Date: Jul 12, 2016
Technology enables business transformation To thrive in today’s idea economy, small and midsize companies like yours are using technology to transform their business. Like your peers, you know that mobile applications, cloud-based solutions, and advanced analytics can help you increase productivity, reduce costs, and grow your business. Older servers, storage, and networking products weren’t built to handle the exploding amount of data that is being shared today. In order to take advantage of these modern applications, many companies have found that they need to close the gap between what their business demands and what their IT systems can deliver.
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best practices, business optimization, business management, application management, enterprise application, business intelligence, transformation
    
Hewlett Packard Enterprise
Published By: Cisco     Published Date: Jul 08, 2016
Employees who can work securely anywhere help Cisco gain revenues, improve productivity, and deliver better customer service. Employees are mobile because we support everyone with technology and policies that allow them to work flexibly in terms of time, place, and device. We deliver this capability through Cisco products for secure wireless LAN (WLAN) and home and remote access (Cisco Virtual Office and VPN), as well as softphones, Cisco® WebEx®, Cisco Spark™, and extension mobility features. Our bring your own device (BYOD) policies and program allow employees to use their personal mobile devices to access the Cisco network, after the device is registered and confirmed as compliant with our security requirements for making it a secure or trusted device.
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Cisco
Published By: Marketo     Published Date: Jun 06, 2016
Download this complimentary marketing automation buyer’s guide from TrustRadius, the most trusted research platform for business technology. This guide, which places Marketo in the Top Rated category, is based upon a distillation of 1,650 in-depth reviews of 20 leading marketing automation (MA) software products on TrustRadius. In it, you’ll get tips for succeeding with marketing automation and detailed profiles of each marketing automation platform from its end users.
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marketo, marketing automation software, marketing, emerging marketing, traditional marketing
    
Marketo
Published By: Microsoft Office 365     Published Date: Jun 03, 2016
Feeling overwhelmed by starting a new business? Or stuck about what to do next to grow your existing business? We know being a business owner is no easy feat, and it can be extremely helpful to get advice from other successful entrepreneurs who have been in your shoes. So, we partnered with CNBC’s Carol Roth and reached out to hundreds of influential small business owners and organizations that serve small businesses to offer advice and insights on what they found to help prosper their business. In this eBook, you’ll find 80 tips and strategies regarding: • Managing your business • Accelerating growth • Connecting with people • Leveraging technology • Marketing and selling your products or services Download the free eBook to find out how to take your business to the next level from these experts who know a thing or two about success.
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Microsoft Office 365
Published By: Pentaho     Published Date: Apr 28, 2016
As data warehouses (DWs) and requirements for them continue to evolve, having a strategy to catch up and continuously modernize DWs is vital. DWs continue to be relevant, since as they support operationalized analytics, and enable business value from machine data and other new forms of big data. This TDWI Best Practices report covers how to modernize a DW environment, to keep it competitive and aligned with business goals, in the new age of big data analytics. This report covers: • The many options – both old and new – for modernizing a data warehouse • New technologies, products, and practices to real-world use cases • How to extend the lifespan, range of uses, and value of existing data warehouses
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pentaho, data warehouse, modernization, big data, bug data analytics, best practices
    
Pentaho
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
Published By: JBoss Developer     Published Date: Jan 25, 2016
The ability to integrate systems and share data across the enterprise is a common datacenter need. The needs of an integration bus, the technology used for middleware-based integration, can varyin complexity, data volume, and required performance. Both Red Hat and MuleSoft offer multiple products that can help customers develop and deploy middleware integration solutions. This competitive overview compares Red Hat® JBoss® Fuse to Mule ESB Enterprise.
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red hat jboss fuse, middleware-based integrations, data volume, integration performance, soa, integration solutions, open source licensing
    
JBoss Developer
Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide, marketing technology investments, search marketing, email marketing
    
Act-On
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