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Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite
Published By: KPMG     Published Date: Jul 11, 2018
The business is increasingly side-stepping the IT function to procure new technologies. Do you have the right governance in place to encourage innovation and ensure investment is directed for maximum impact? Read this report to find out: • how to balance the opportunities and risks from emerging technology • how to ensure funding for innovation is available and prioritised • where to direct funds for innovation • why ‘guardrails’ work better than rules in the current environment. Download the report now
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KPMG
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare, members, hmtl messages, email marketing, email marketing services/software
    
Net Atlantic
Published By: CEB     Published Date: May 19, 2014
Twelve Key Trends in Contract Management CEB Legal’s contract management survey results allow general counsel to evaluate their current contract review and monitoring processes against hundreds of their peers at midsized companies. Your peers are using our 12 Key Trends in Contracts Management to: o Gain in-depth insight into the challenges and viable solutions presented by the current contracts management landscape. o Determine the scope of their contract review policies. o Identify opportunities to accelerate their approach across the contract life cycle -- from drafting through negotiation, review, and monitoring. o Improve efficiency using contract management software, including a review of key features and associated costs
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ceb, legal, contract management, contract review process, contract management software, contract life cycle
    
CEB
Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions, emerging marketing, social media, interactive marketing, business intelligence
    
Adobe
Published By: CEB     Published Date: Oct 21, 2014
The impact of information is changing and while this change provides great opportunities, it also presents greater risks. Traditional monitoring processes and technology advancements alone no longer deliver effective identification, management, and prevention of business risks, instead the changing impact of information demands early detection and root cause analysis. Learn how leading companies are magnifying exploitation of information security risks, along with advancing identification and protection of compliance risks.
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corporate executive board, ceb, legal, risk, compliance, assurance teams, audit
    
CEB
Published By: Avi Networks     Published Date: Mar 24, 2016
This buyer’s guide for load balancers is based on research, best practices, and conversations with network administrators and IT operations teams at over 110 Global 2000 enterprises. It presents guidelines for choosing application services that mirror the needs of modern data centers and public cloud initiatives. The guide is organized in sections, starting with a pre-assessment of your current application delivery capabilities. With data gathered from your pre-assessment, you can review the considerations involved in creating a software-defined application services strategy; identify opportunities to improve automation of application services and operations. Finally, use the software-defined application services checklist at the end of the guide to identify key priorities in your choice of application service solutions for your enterprise.
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avi networks, best practices, application services, modern data centers, public cloud initiatives, load balancer, load balancing, application delivery, application delivery controller, adc, software-defined networks, sdn
    
Avi Networks
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Marketo     Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon. Download the report to get the full results of our survey, including how marketers: Structure their global automation strategy Plan their MarTech stack strategy Use and scale their marketing channels Measure their impact
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martech, marketing, global automation, marketing benchmark
    
Marketo
Published By: Onvia     Published Date: Feb 10, 2015
Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that are expected to shape government contracting this year. Highlights from the report: Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that will shape government contracting over the coming year. Highlights from the report: • 2014 Review: A “slowing trend” in competitive opportunities, due to macro political-economic factors, with context for expected changes in 2015. • 2015 Trend 1: Potential for stronger growth driven by an expected rebound in government tax revenue and greater bond income for large debt-financed infrastructure projects. • 2015 Trend 2: Technology contracting volume gains traction in non-IT industry sectors, with insight into five niche technologies shaping 2015 procurement. • 2015 Trend 3: Cooperative purchasing influences the overall state and local agency market, with implications for both local and national competitors.
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government procurement, government contracts, state contracts, local contracts, government opportunities, public sector contracts, cooperative purchasing, government it, government marketing, government business intelligence, local contracting, state contracting, government bids, government rfps, sled contracts, term contracts, vendor intelligence, government agency intelligence, competitive intelligence, state and local contracts
    
Onvia
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, marketing opportunity
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources
    
IBM
Published By: Esker     Published Date: Jul 17, 2018
No matter what future you see ahead for your accounts payable (AP) organization, one thing is sure: If your organization is going to succeed in the emerging digital trade and commerce environment, it will need to process transactions more efficiently than ever, have faster access to AP information, and be able to act upon information and identify opportunities more quickly. This will require AP organizations to transform their processes with digital technologies. Accounts payable departments that delay their digital transformation initiatives risk falling behind their peers and putting their business at a competitive disadvantage in the global business landscape. This white paper details the growth of digital technologies, the dangers of relying on manual and semi-automated AP payable processes, the benefits of using digital technologies in AP, and how effective change management ensures the success of digital transformation efforts.
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Esker
Published By: CareCloud     Published Date: Oct 25, 2013
In this white paper, you'll learn about: • Gauging the success of your revenue cycle management processes • Uncovering factors that hurt your practice’s finances • Ensuring your practice is securing reimbursements in a timely manner • Identifying missed revenue opportunities • Finding areas where your practice could yield higher returns, and more.
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carecloud, metrics for practice, practice profitability, resolution rate, first-pass resolution rate, fprr, revenue cycle management, accurate patient demographics, accounts receivable, percentage of accounts receivable, net collection rate, metrics, patient metrics
    
CareCloud
Published By: Microsoft     Published Date: Jul 20, 2018
When you’re in the software business, your resources can be spread pretty thin. You like to stay focused on building great software, but there are always distractions— from supporting sales opportunities to assisting with customer deployments and troubleshooting existing installations. With so much time spent maintaining the status quo, few cycles remain for modernizing your technology, streamlining internal operations, delivering new customer value, and broadening your customer base. More likely than not, your offerings are based on an on-premises approach, forcing you and your customers to spend considerable time on essential requirements like infrastructure, scalability, availability, and security. Today, you still must deliver on those essentials, but the solutions you’re building—or, more accurately, the solutions you want to be building—need to do a lot more: support millions of users, span the globe, make sense of petabytes of data, and wow users in new ways. At the same time, y
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Microsoft
Published By: Apptio     Published Date: Oct 09, 2019
"Optimizing technology investment isn’t about cutting costs — it’s about investing the right amount necessary to deliver the value required by the business, while at the same time looking for low-risk opportunities to fund innovation initiatives. But to be effective in optimization efforts, you need an efficient and repeatable approach. This guide shows you the way. We’ve outlined six best practices for optimizing financial and resource investments in technology, from getting a handle on where you stand today to: - Identifying opportunities - Determining tradeoffs - Demonstrating results - Staying optimized over time"
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Apptio
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
Published By: Infosys BPM Ltd     Published Date: Feb 12, 2019
A global infrastructure management company entered into a factoring agreement with a leading US financial institution in Australia. However, it realized that it was paying unreasonably high interest payments to the financial institution and wanted to trace the reason for the same. Infosys BPM took the initiative to analyze interest payments to the banker, and the customer payments pattern to provide insights on cost saving opportunities. Read on to know more on how did Infosys BPM help the client lead to a cash flow of $138M and also save $562,000 in factoring fees.
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Infosys BPM Ltd
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
The pace of change is accelerating. Customer expectations, competitive shifts and regulatory changes are disrupting global markets—and the way you do business. In this fast-paced application economy, software is at the heart of every business, driving every industry. Gone are the days when you could build an application or product and then go years without changing much. To survive the disruptive outside forces lurking around practically every corner, you have to stay on top of your game and a step ahead of competitors. Your peers at other companies are likely facing challenges similar to yours, yet you see them leading the industry by consistently sensing market opportunities and delivering innovative new products. How do they do it? Find out by downloading this whitepaper.
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CA Technologies EMEA
Published By: Cisco     Published Date: Dec 21, 2016
Technology’s role in business and society has shifted away from largely driving efficiencies to innovating and creating engaging experiences that attract and retain customers. Innovations and business outcomes are fueled by a perfect storm of technology trends in cloud, analytics, machine learning, IoT and the emerging API Economy. The convergence of these technologies has created new opportunities for enterprises to improve business performance by acquiring customers faster while creating brand loyalty. The role of technology expands the interaction with customers beyond the core of the enterprise – away from 100% dependencies on systems of records – and towards real-time, contextual interactions. Businesses are a digital business or they are evolving to become one. This requires enterprises to re-think how they build software architectures.
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Cisco
Published By: Okta     Published Date: May 09, 2016
With a secure foundation in place to manage internal IT, many IT leaders are thinking about a foundation for the entire business. In the new world of mobile apps, cloud services, and the Internet of Everything, people, processes, data, and devices are all converging to reshape how day-to-day business is done. Companies are reaching out to customers and partners—and even intelligent objects like connected cars and monitoring systems—and modifying the products and services they bring to market as a result. To an unprecedented degree, the future of an enterprise lies in the hands of the CIO and her IT staff who orchestrate these connections and act on the benefits they bring. IT leaders are finding new opportunities in an era of digital disruption. This executive brief provides a quick overview of how they are driving growth and increasing efficiency by securely connecting the digital enterprise with customers, partners, suppliers and distributors.
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Okta
Published By: Okta     Published Date: Jul 19, 2016
With a secure foundation in place to manage internal IT, many IT leaders are thinking about a foundation for the entire business. In the new world of mobile apps, cloud services, and the Internet of Everything, people, processes, data, and devices are all converging to reshape how day-to-day business is done. Companies are reaching out to customers and partners—and even intelligent objects like connected cars and monitoring systems—and modifying the products and services they bring to market as a result. To an unprecedented degree, the future of an enterprise lies in the hands of the CIO and her IT staff who orchestrate these connections and act on the benefits they bring. IT leaders are finding new opportunities in an era of digital disruption. This executive brief provides a quick overview of how they are driving growth and increasing efficiency by securely connecting the digital enterprise with customers, partners, suppliers and distributors.
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications
    
Okta
Published By: Infinidat EMEA     Published Date: May 14, 2019
Infrastructure efficiency and effectiveness directly support profit and growth as competition increases in the cloud and managed service provider (xSP) market. Savvy service providers understand that storage choices have a profound impact on not only their profit and growth, but also on their customer experience and retention. They also know that storage challenges in all those areas increase exponentially with scale. Infinidat storage platforms allow service providers to build and scale differentiated, profitable solutions without worrying about storage. Infinidat technology enables unprecedented efficiency, performance, and resiliency, while flexible business models make it easy for service providers to operationalize those platform advantages—including unique co-branding and promotional opportunities as part of the Powered by Infinidat program. Cloud providers worldwide trust their businesses to Infinidat storage. This paper explores a path for service providers to unlock greater sc
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Infinidat EMEA
Published By: BMC Software     Published Date: Jan 31, 2014
Consumerization of IT forces enterprises to rethink their approach to IT service delivery. What does consumerization really mean and why does it matter? Understand the basics to accurately identify the practical implications and benefits for your organization. This guide explores the realities of IT Consumerization to define challenges and opportunities. Learn best practices and get actionable recommendations. Please download the whitepaper to learn more.
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bmc, cosumerized technology, cloud technology, mobile technology, social technology, customer-first, modernized work processes, social-enabled enterprise applications, internal customers, gartner, itssm, saas, itrpm, it service support management tools, cloud-based, customer experience, consumerization
    
BMC Software
Published By: BMC Software     Published Date: Aug 18, 2014
Consumerization of IT forces enterprises to rethink their approach to IT service delivery. What does consumerization really mean and why does it matter? Understand the basics to accurately identify the practical implications and benefits for your organization. This guide explores the realities of IT Consumerization to define challenges and opportunities. Learn best practices and get actionable recommendations.
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consumerization, enterprise, it service, best practices
    
BMC Software
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