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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources Ė fashion design, manufacturing, and marketing Ė for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in todayís fast-moving digital landscape. Itís a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue, social media, customer experience/engagement, email marketing services/software, social media marketing
    
Silverpop
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Oracle     Published Date: Sep 26, 2019
Itís no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprisingóshocking, in factóis how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analyticsómore than what many industry insiders may have realizedóshows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated ďgutfeelĒ decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Dell     Published Date: Aug 24, 2015
This business-oriented white paper summarizes the wide-ranging benefits of the Hadoop platform, highlights common data processing use cases and explores examples of specific use cases in vertical industries.
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dell, big data, hadoop, cloud, data center, cloudera, data warehousing
    
Dell
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
    
VIDEOHUB
Published By: Gigamon     Published Date: Sep 03, 2019
Weíve arrived at the second anniversary of the Equifax breach and we now know much more about what happened due to the August 2018 release of the GAO Report. New information came out of that report that was not well-understood at the time of the breach. For example, did you know that while Equifax used a tool for network layer decryption, they had certificates nine months out of date? This lapse gave the threat actors all the time they needed to break in and exfiltrate reams of personal data. As soon as Equifax updated the certs on their decryption tools, they began to realize what happened. On the heels of the Equifax breach, we are reminded of the importance of efficient decryption for effective threat detection. Thatís more important than ever today; Ponemon Institute reports that 50% of all malware attacks utilize encryption. During this webinar, weíll talk about: -How TLS/SSL encryption has become a threat vector -Why decryption is essential to security and how to effectively pe
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Gigamon
Published By: Oracle HCM Cloud     Published Date: Aug 02, 2016
Higher education is in an era of transformation. To stay competitive, institutions must respond to changing student expectations, demanding organizational imperatives and fierce talent competition with new, agile ERP financial and HR cloud solutions. Find our more.
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Oracle HCM Cloud
Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing, web analytics, business intelligence, market research
    
MoreVisibility
Published By: AppDynamics     Published Date: Dec 08, 2017
Itís principally about the importance today of ensuring application performance and reliability at unprecedented scale. Conventional IT Operations teams are increasingly unable to ramp their manual activities to keep up with the rapidly growing extent and complexity of modern software applications Ė and the demand placed upon them by users.
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AppDynamics
Published By: AppDynamics     Published Date: Dec 08, 2017
Itís principally about the importance today of ensuring application performance and reliability at unprecedented scale. Conventional IT Operations teams are increasingly unable to ramp their manual activities to keep up with the rapidly growing extent and complexity of modern software applications Ė and the demand placed upon them by users.
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AppDynamics
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. Youíll discover new ways to make the most of this highly effective channel ó so you can enjoy better results. Get the guide now to learn how you can: ē Prioritize mobile email in your marketing strategy ē Improve customer relationships with contextual emails ē Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 26, 2018
If youíre wondering whether you should really prioritize email in your marketingóespecially when new channels continually emergeóconsider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isnít just here to stay, itís the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe
Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius
Published By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Yearís Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
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adobe, marketers, email, customer relationships, mobile email, email marketing, mobile marketing
    
Adobe
Published By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download Ď10 Quick Design Hacks for Responsive Emailsí to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
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email marketing, contextual marketing, mobile marketing, responsive email marketing, email design, email marketing services/software, list management, online video marketing, social media marketing
    
Movable Ink
Published By: HP and Intel ģ     Published Date: May 27, 2014
The technology industry is constantly changing. Usually, it evolves along a progression of somewhat predictable lines. But every 20 years or so, a sea change shakes its very foundation. Tried-and-true practices that underpinned the previous model may no longer apply. It happened, for example when our industry transitioned from the mainframe to a client/server model. That change required a rethinking of the IT model from top to bottom. Download to learn more!
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises
    
HP and Intel ģ
Published By: HP     Published Date: May 27, 2014
The technology industry is constantly changing. Usually, it evolves along a progression of somewhat predictable lines. But every 20 years or so, a sea change shakes its very foundation. Tried-and-true practices that underpinned the previous model may no longer apply. It happened, for example when our industry transitioned from the mainframe to a client/server model. That change required a rethinking of the IT model from top to bottom. Download to learn more!
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises
    
HP
Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite
Published By: Tenable     Published Date: Feb 05, 2018
Ready, set, collaborate, automate Ė a mindset change for strengthening security. Industry research suggests there is significant interest in making DevOps more secure. In fact, Gartner reports "by 2021, DevSecOps practices will be embedded in 80% of rapid development teams, up from 15% in 2017." To help you effectively integrate security into your organizationís DevOps practice, Tenable encourages you to read the Gartner report, ď10 Things to Get Right for Successful DevSecOps.Ē Loaded with specific detailed recommendations, the report covers topics including: - Integrating security and compliance testing seamlessly into DevOps processes - Scanning for known vulnerabilities and misconĀgurations in all open-source and third-party components - Scaling infosec into DevOps by using a security champion model
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secure devops, gartner, analyst report, container security
    
Tenable
Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online, digital, customer, revenue, interactive marketing, web analytics, customer experience/engagement, branding, sales
    
Silverpop
Published By: Silverpop     Published Date: Sep 19, 2011
10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen.
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silverpop, marketing, right message, email, social media, web analytics, customer experience/engagement, email marketing services/software, social media marketing
    
Silverpop
Published By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
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marketing database, silverpop, marketing, marketing campaigns, reach, customers, customer experience/engagement, lead generation & automation, direct mail/marketing, sales
    
Silverpop
Published By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email, webforms, webex., webinars & web conferencing
    
Act-On
Published By: SAS     Published Date: Jan 17, 2018
For many of us, the term ďsmart cityĒ conjures up images of sensors collecting data about everything from traffic patterns to energy use. Itís common for government leaders to think, ďThatís not for us. Weíre not there yet.Ē But if your organization is collecting data of any kind, you are in a position to use that data to create a smarter city for your citizens. Download this whitepaper for 10 examples of analytics being used to solve problems or simplify tasks for government organizations.
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SAS
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