customer personalization

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Published By: Adobe     Published Date: May 15, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: Increasing digital marketing activities and budgets Investing in well-designed user journeys that facilitate clear communication Valuing creativity and design to differentiate their brands Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
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website personalization, customer-website interaction, real-time, website development, internet marketing, marketing research
    
Evergage, Inc.
Published By: Polycom     Published Date: May 12, 2015
Discover how FSIs embed collaboration into business workflows to learn about customers and connect with them in more meaningful ways.
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polycom, enterprise, collaboration, fsi, customer, personalization
    
Polycom
Published By: Monetate     Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalization that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate
Published By: Adobe     Published Date: Jul 28, 2015
Download the new Adobe whitepaper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize their digital assets.
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customer experience, adobe creative cloud, mobile apps, personalization, optimization, digital assets, digital marketing
    
Adobe
Published By: Adobe     Published Date: Aug 28, 2015
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
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customer experience, adobe creative cloud, mobile apps, personalization, optimization, digital assets, digital marketing, emerging marketing, internet marketing, crm & customer care
    
Adobe
Published By: Monetate     Published Date: Oct 05, 2018
So you’re thinking about personalization. Great. You’ve come to the right place. Your timing is good, too. FitForCommerce found that 71% of shoppers agree personalization makes it easier to find the products that they want to buy. And when products are easy to buy, you can sell more of them. But deciding you want to personalize the shopping experience for your customers is just the beginning. You also need an agile software partner to help you deliver that experience, so you can quickly respond to changing customer behaviors and preferences. To get the most value out of your potential software partner, we recommend you ask tough questions to make sure your investment will help you meet your business goals. Here are our top nine questions to ask a potential personalization partner.
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Monetate
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media, customer experience/engagement
    
Neolane, Inc.
Published By: Pega     Published Date: Apr 04, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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Pega
Published By: Pega     Published Date: May 24, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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Pega
Published By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
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customer retention, customer experience, real-time personalization, customer insights
    
RedPoint Global
Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights, customer analytics, personalization, ecommerce, marketing research, e-commerce
    
IBM
Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm, emerging marketing, internet marketing
    
Crownpeak
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
Published By: Genesys     Published Date: Jun 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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artificial intelligence, customer experience, customer journey, self-servic e, personalization
    
Genesys
Published By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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Adobe
Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: Dassault Systèmes     Published Date: May 09, 2018
Technology is transforming mobility and vehicle ownership. To be a game-changer in the transportation and mobility market, organizations must anticipate customer expectations and deliver compelling experiences. • Help my customers experience the future: Digitization, VR and interactive experiences show consumers benefits before they are on the road. • Give my customers enhanced levels of customization: Vehicle personalization transforms a product purchase to a multi-dimensional experience. • Streamline my product development processes: Innovation increases product diversity while reducing development time and costs. • Keep me up to speed with new mobility solutions: Organizations must be open to change in imagining how to go from point A to B. • Prepare me for the shift to Mobility as a Service: MaaS is already affecting transportation and pressuring margins for conventional car manufacturers. I invite you to download your targeted industry analysis and uncover the expectations to tak
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Dassault Systèmes
Published By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
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datastax, customer experience, buying initiatives
    
Datastax
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, health, beauty, brands, customer experience, customer journey, conversion, engagement, product finder, machine learning, personalization
    
Zoovu Limited
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