engagement

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Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
    
Brightcove
Published By: LogMeIn     Published Date: Aug 24, 2016
Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out.
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effective mobile engagement, consumer expectations, mobile engagement, boldchat, customer experience/engagement
    
LogMeIn
Published By: Omniture     Published Date: Jun 27, 2007
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.
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conversion, conversion analysis, lead generation, website analytics, web analytics, lead generation, lead optimization, omniture, website testing
    
Omniture
Published By: Aimia     Published Date: May 09, 2014
Learn about the best practices for retaining customer loyalty and see what measures your organization should take to strategically improve of customer loyalty programs.
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aimia, customer loyalty, customer loyalty programs, marketing, branding, customer engagement, customer interaction, crm & customer care
    
Aimia
Published By: ClearSlide, Inc     Published Date: Jan 28, 2015
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster. Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas. This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
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b2b sales, buyers journey, sales strategies, sales-engagement, engagement strategies, prospecting solutions, customer experience/engagement, marketing research, traditional marketing, sales
    
ClearSlide, Inc
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Docusign     Published Date: Feb 17, 2015
This paper explores the essential tools and technologies that empower HR to create positive interactions that lead to greater engagement while enhancing workflow processes.
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electronic signature, esignature, best practices in hr technology, hr technology, technologies allow engagement, human resources technology, consequences of technology for hr
    
Docusign
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation, email marketing services/software, list management, other
    
Act-On
Published By: SAP     Published Date: Nov 17, 2016
Employee engagement levels have been dropping for several years, and today they hover near all-time lows. This decline must be halted and reversed – because at the end of the day, business success comes down to a human equation. Companies can’t grow and thrive without the passion, innovation, and productivity their people bring to the business. Here are five practical, forward-looking steps you can take now, together with guidance on how you can use SAP® SuccessFactors® solutions to increase employee engagement.
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sap, human resources, employee engagement, productivity
    
SAP
Published By: Lenovo and Microsoft     Published Date: Jan 19, 2017
Getting students engaged in the classroom is always challenging. Keeping them engaged is often the more difficult battle! Windows 10 Pro paired with innovative Lenovo tablet, laptop, and desktop computers provides the perfect user experience-driven solution?—?where technology is never a constraint to innovation or engagement. Download this eBook and learn more.
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lenovo, engaged learning, classroom technology
    
Lenovo and Microsoft
Published By: Lenovo and Intel®     Published Date: Jan 19, 2017
Getting students engaged in the classroom is always challenging. Keeping them engaged is often the more difficult battle! Windows 10 Pro paired with innovative Lenovo tablet, laptop, and desktop computers provides the perfect user experience-driven solution?—?where technology is never a constraint to innovation or engagement. Download this eBook and learn more.
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Lenovo and Intel®
Published By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
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crm, customer engagement, mobile, mobile strategy, webinar, emerging marketing, crm & customer care
    
FunMobility
Published By: SAP     Published Date: Jul 17, 2012
Loyal and satisfied employees are the foundation of successful business performance, particularly as organizations increasingly look to their employees to drive productivity gains and stir innovation. Yet, new research shows employee loyalty slipping worldwide. The importance of building and rebuilding employee loyalty is paramount for organizations that want to retain their top talent and avoid the high costs associated with high turnover. In this white paper, we offer 10 strategies to foster employee engagement and motivation.
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sap, white paper, employees, performance, satisfaction, employee engagement, employee motivation, sales
    
SAP
Published By: Virgin Pulse     Published Date: Oct 03, 2013
Launching an employee wellness program and watching it take flight doesn't always mean you'll knock it out of the park. To have a measurable impact on health and well-being — and boost the bottom line — you need to sustain engagement for years. You also need to broaden your focus beyond just physical wellness. Download this paper to learn how you can have healthier, happier, more productive employees, and lower healthcare costs.
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employee wellness, employee wellness program, sustained engagement, employee behavior
    
Virgin Pulse
Published By: Evariant     Published Date: Nov 14, 2016
Changing healthcare market forces, such as value-based care models, consolidation, and payer mix erosion, have propagated declining margins and fueled hyper-competition among healthcare organizations vying for market share. In this new world, determining effective patient engagement strategies has become paramount for hospitals and health systems as they strive to acquire, retain, and re-activate patients, and, ultimately, drive revenue. Now, more than ever, it is critical that healthcare organizations create and maintain positive, lasting relationships with their patients, both current and prospective, working to attract them into their network and keep them there.
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healthcare crm, ehr, healthcare technology, marketing, patient acquisition, patient engagement
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Many healthcare executives initially looked to their HER/EMR systems and patient portals to engage patients. But these technologies are not the complete solution. This eBook explores what your enterprise tech stack needs to look like to properly find, guide and keep patients for life through meaningful engagement.
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patient engagement, patient loyalty, patient retention, healthcare crm, electronic medical records
    
Evariant
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Bluecore     Published Date: Sep 19, 2018
How Pura Vida uses Bluecore to improve email engagement, stay relevant with customers and drive revenue.
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bluecore, pura, vida, customer, revenue
    
Bluecore
Published By: IBM     Published Date: Nov 12, 2014
Modern mobile applications connect systems-of-engagement (mobile apps) with systems-of-record (traditional IT) to deliver new and innovative business value. But the lifecycle for development of mobile apps is also new and different. Emerging trends in mobile development call for faster delivery of incremental features, coupled with feedback from the users of the app "in the wild". This loop of continuous delivery and continuous feedback is how the best mobile apps keep their users engaged and also produce the most compelling apps in the market. Join us for this webcast to learn about how IBM offers a solution that enables our clients to use continuous quality as an effective means of mobile application development. Featured Speaker: Leigh Williamson - IBM Distinguished Engineer You don't have to wait to get started...Start your free trial on Bluemix today! Or build something else in the Bluemix sandbox today!
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mobile quality, mobile solutions, mobile apps, mobile development
    
IBM
Published By: Fathom Business Events     Published Date: Oct 15, 2010
Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.
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storytelling, cinema events, movie theater events, events, engagement, trade shows/events
    
Fathom Business Events
Published By: LogMeIn     Published Date: Feb 27, 2018
See the Bold360 Web Workspace and the different agent tools available to help customers along their journey.
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bold360, engagement, digital, agents, customers
    
LogMeIn
Published By: Jive Software     Published Date: Dec 02, 2014
Join Jive and Rajat Paharia -- "the father of gamification" -- for a discussion on how to better motivate, engage, and create true loyalty. Jive is digging into the hottest books in the social collaboration space. Join the Jive Book Club for exclusive invites to webinars with the authors, an invite to the Jive Community group to share your thoughts with your peers and the chance to win prizes – you might even learn something new! Their first selection is Loyalty 3.0: How Big Data & Gamification are Revolutionizing Customer & Employee Engagement by Rajat Paharia — the “father of gamification.” Loyalty 3.0 is a Wall Street Journal and New York Times best-seller that cracks the code on the ways big data and gamification can motivate, engage, and create true loyalty your customers, employees, and partners.
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employee engagement, customer engagement, social collaboration, big data, emerging marketing, crm & customer care, marketing research, data management/analytics
    
Jive Software
Published By: Jive Software     Published Date: Mar 11, 2013
Innovation is the lifeblood of growth-oriented companies. In a fast-paced global marketplace that's more competitive than ever. Learn how to unleash the untapped potential in your company.
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social business, collaboration, community management, social enterprise, social software, employee engagement, social intranet, enterprise collaboration, enterprise communication, enterprise social
    
Jive Software
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
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