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Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
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ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application, social media, web analytics, webinars & web conferencing, customer experience/engagement, mobile marketing, social media marketing
    
IBM Unica
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
    
IBM
Published By: IBM     Published Date: Oct 13, 2015
The term “Proactive Customer Care” has been used by many vendors and Communications Service Providers (CSPs) for several years in the telecoms industry. It has generally come to mean “Understand the reason for a customer’s concern, or potential issues, with their service before the customer takes direct action.”
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ibm, active management, customer experience, proactive customer care, csp, communications service providers, telecom, crm & customer care
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Discover what it takes to deliver truly proactive care to customers and find out how active customer experience management can deliver significant business benefits in the form of cost savings, reduced churn, and increased revenue.
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ibm, telecom, customer experience, proactive customer care, csp, communication service providers, customer experience/engagement
    
IBM
Published By: IBM US Smarter Buildings     Published Date: Dec 20, 2011
Read how IBM Maximo provides a single work and asset management platform that enables operations to quickly see recurring issues, automate escalation and communication, and maintain comprehensive asset histories for governance requirements.
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ibm, calgary catholic school, asset management, operations, assets
    
IBM US Smarter Buildings
Published By: IBM     Published Date: Jan 09, 2014
In this Research Report, Clabby Analytics takes a closer look at IBM’s Flex System converged architecture. The new Flex System’s advanced blade offering shines compared to its closest rival: traditional blade architecture. Flex System offers superior manageability, faster communications, more storage capacity (using up to eight internal solid state drives [SSDs] per compute node) and better storage management — as well as broader/better physical/virtual system management — than all of today’s leading blade competitors.
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clabby analytics, ibm, flex system, architecture, blade architecture, puresystems, pureflex, virtualization
    
IBM
Published By: IBM     Published Date: Feb 03, 2010
This white paper is intended to provide service providers with IBM's point of view on the power of collaboration in a Web 2.0 environment and to introduce a new IBM solution that can help telecoms to use collaboration as a tool for enabling innovation.
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ibm ep, empowering people, service provider, collaboration, web 2.0 environment, innovation factory, telecommunication
    
IBM
Published By: IBM     Published Date: Jun 08, 2017
This paper presents a cost/benefit case for two leading enterprise database contenders -- IBM DB2 11.1 for Linux, UNIX, and Windows (DB2 11.1 LUW) and Oracle Database 12c -- with regard to delivering effective security capabilities, high-performance OLTP capacity and throughput, and efficient systems configuration and management automation. Comparisons are of database installations in the telecommunications, healthcare, and consumer banking industries. For OLTP workloads in these environments, three-year costs average 32 percent less for use of DB2 11.1 compared to Oracle 12c.
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ibm, linux, windows, telecommunications, healthcare, oracle database
    
IBM
Published By: IBM     Published Date: Jul 26, 2017
This paper presents a cost/benefit case for two leading enterprise database contenders -- IBM DB2 11.1 for Linux, UNIX, and Windows (DB2 11.1 LUW) and Oracle Database 12c -- with regard to delivering effective security capabilities, high-performance OLTP capacity and throughput, and efficient systems configuration and management automation. Comparisons are of database installations in the telecommunications, healthcare, and consumer banking industries. For OLTP workloads in these environments, three-year costs average 32 percent less for use of DB2 11.1 compared to Oracle 12c.
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ibm, enterprise data, windows, linux, telecommunications, healthcare, consumer banking
    
IBM
Published By: IBM     Published Date: Sep 28, 2017
This paper presents a cost/benefit case for two leading enterprise database contenders -- IBM DB2 11.1 for Linux, UNIX, and Windows (DB2 11.1 LUW) and Oracle Database 12c -- with regard to delivering effective security capabilities, high-performance OLTP capacity and throughput, and efficient systems configuration and management automation. Comparisons are of database installations in the telecommunications, healthcare, and consumer banking industries. For OLTP workloads in these environments, three-year costs average 32 percent less for use of DB2 11.1 compared to Oracle 12c.
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ibm, enterprise database, oltp, telecommunications, healthcare, consumer banking
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
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digital experience, ibm, software
    
Group M_IBM Q1'18
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q119
Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q2'19
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
In Forrester’s evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q3'19
Published By: IBM     Published Date: Jan 22, 2009
This white paper demonstrates a service quality management solution from IBM. An end-to-end, integrated approach, the service quality management solution is designed to address the broad range of telecommunications providers’ requirements for managing both service quality and the customer experience.
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service quality management solution, ibm, telecomunications, service quality, customer experience
    
IBM
Published By: IBM     Published Date: Nov 13, 2008
Telecommunications services are becoming more and more complex. They now run over virtual network paths, less constrained by individual pieces of hardware. Get this white paper and see how service quality management solutions from IBM can improve the customer experience.Learn how telecomm providers can deliver optimal service quality
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ibm, sla, voip, virtual private network, blackberry, tivoli, tivoli, ibm, ibm mbi, service quality, telecommunications, management solutions, customer experience, dashboards, sla, netcool, service level agreement, key quality indicators, kqis, ip-tv
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
If you met a valued customer face to face, you'd probably greet the person with a smile and a "hello." You'd want the communication and ongoing discussion to be personal and specific to the individual. Deliver -- Learn to connect with your users.
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ibm, analytics, consumer behavior, consumer interaction, communication, email marketing, internet marketing
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
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ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi, interactive marketing, web analytics, mobile marketing, social media marketing, data management/analytics
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
Marketers are looking for cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.
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ibm, unica, forrester wave, cross-channel, campaign management, cccm, siebel, communication strategy, integration, marketing, crm solutions/software, business intelligence, data management/analytics
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
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ibm, unica, marketing, forrester, customer intelligence, ci professionals, data, mobile, future adoption, marketing software, customer experience/engagement, business intelligence, mobile marketing, data management/analytics
    
IBM Unica
Published By: IBM     Published Date: Sep 10, 2009
This white paper outlines methods to help service providers improve overall operational efficiency within the service assurance operational environment. Learn how IBM Tivoli® Netcool® solutions can help service providers streamline their operations, improve responsiveness and reduce costs.
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netcool, ibm, idc, mobile service providers, fixed-line service providers, operational efficiencies, communications, media and entertainment, consolidate, operations management, automate, productivity, service delivery costs, standards-based, off-the-shelf, cost of ownership, service assurance, oss, ibm service management
    
IBM
Published By: IBM     Published Date: Mar 11, 2008
More and more employees are working remotely or traveling around the world to meet with colleagues, customers and partners. Jobs are no longer tied to a specific physical location, and people have come to rely on devices such as mobile phones, personal digital assistants (PDAs) and laptops to stay connected and productive.
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ibm, convergence, collaboration, pda, unified communications, productivity
    
IBM
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