influence

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Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying, interactive/pr agencies
    
Godfrey
Published By: Castlight Health     Published Date: Aug 02, 2016
In this report by Forrester Research, find out what 120 executives in the US with influence and decision-making responsibility regarding healthcare management do to manage costs and increase employee engagement.
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Castlight Health
Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite
Published By: Infor     Published Date: Jun 13, 2017
Power and influence in the automotive industry have dramatically shifted from the companies that make and sell vehicles to the consumers who buy them.
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Infor
Published By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
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marketing, content marketing, best practices, business optimization, business practices, internet marketing
    
Tapinfluence
Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
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marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing, twitter followers, marketing metrics, search marketing, social media
    
Vocus
Published By: CEB     Published Date: Dec 03, 2014
As cost and productivity expectations persist, many functions are rethinking the way their work gets done to remain both efficient and innovative. But not all business partners may welcome these kinds of transformations. To stay progressive, the best companies enable employees to exercise greater influence over internal clients and alter the entrenched views their function.
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procurement insights, operations insights, productivity expectations, proactive business, procurement organizations, productive supplier partnerships, supplier relationship management, procurement leaders, procurement executives, operations professionals, operations leaders, operations executives
    
CEB
Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Crownpeak
Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo
Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
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inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing, email marketing, marketing research, e-commerce
    
InReality
Published By: Onvia     Published Date: Feb 10, 2015
Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that are expected to shape government contracting this year. Highlights from the report: Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that will shape government contracting over the coming year. Highlights from the report: • 2014 Review: A “slowing trend” in competitive opportunities, due to macro political-economic factors, with context for expected changes in 2015. • 2015 Trend 1: Potential for stronger growth driven by an expected rebound in government tax revenue and greater bond income for large debt-financed infrastructure projects. • 2015 Trend 2: Technology contracting volume gains traction in non-IT industry sectors, with insight into five niche technologies shaping 2015 procurement. • 2015 Trend 3: Cooperative purchasing influences the overall state and local agency market, with implications for both local and national competitors.
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government procurement, government contracts, state contracts, local contracts, government opportunities, public sector contracts, cooperative purchasing, government it, government marketing, government business intelligence, local contracting, state contracting, government bids, government rfps, sled contracts, term contracts, vendor intelligence, government agency intelligence, competitive intelligence, state and local contracts
    
Onvia
Published By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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The Starr Conspiracy
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Tapinfluence     Published Date: Jun 07, 2016
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
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content management, content delivery, best practices, performance management, reach, social content, branding
    
Tapinfluence
Published By: StorageCraft® Technology Corporation     Published Date: Jun 21, 2011
Whether due to problems with hardware, attacks from external influences, viruses or a poorly written application can cause information to become corrupt. Download this white paper to learn the five keys to preventing data corruption.
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storagecraft, data corruption, storage environment, backup media, corrupt data
    
StorageCraft® Technology Corporation
Published By: Citrix     Published Date: Jun 03, 2015
Download now to uncover five things you need to do to get the right people in your webinars.
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webinars, webinar, customer experience/engagement
    
Citrix
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: OC Tanner     Published Date: Nov 09, 2017
Organizations everywhere are trying to influence greatness, improve the employee experience, and build cultures employees want to engage with, yet every year brings new changes and challenges. What should organizations expect for 2018? For more information on some of the new trends we’re seeing download the O.C. Tanner Institute report.
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growth and advancement, entire employee experience, organizational agility, engaging culture, team leadership, oc tanner
    
OC Tanner
Published By: OC Tanner     Published Date: Feb 16, 2018
Organizations everywhere are trying to influence greatness, improve the employee experience, and build cultures employees want to engage with, yet every year brings new changes and challenges. What should organizations expect for 2018? Read on for some of the new trends we’re seeing.
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OC Tanner
Published By: IBM     Published Date: Oct 28, 2016
This white paper highlights factors that have a decisive influence on the design and effectiveness of employee engagement programs.
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ibm, engagement social, employee engagement, kenexa, engagement program
    
IBM
Published By: Tapinfluence     Published Date: Jun 07, 2016
Delivering the valuable content that consumers crave requires an authentic, organic, dedicated voice that leverages the reputations and experience of the people your consumers trust.
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brand, best practices, consumers, reach, business optimization, search marketing, email marketing
    
Tapinfluence
Published By: HP - Enterprise     Published Date: Nov 19, 2008
For a CISO, open source introduces a new source of risk and unique security challenge: how do you influence developers over whom you have no direct management control? Jennifer Bayuk, former CISO of Bear Stearns, provides insight on best practices for evaluating, deploying and managing open source code.
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business risk, security, application security, audit, risk, vulnerabilities, fortify, fortify software, hackers, cyber threats, application security standards, threats, assessment, remediation, jennifer bayuk, bear stearns, ciso, application security best practices
    
HP - Enterprise
Published By: Taleo     Published Date: Nov 11, 2010
Podcast interview with Gerry Crispin of CareerXroads and Peter Clayton of Total Picture Radio on how recruiters are using Web 2.0 technologies to recruit, brand, collect data, and strategize new avenues in today's talent landscape.
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talent management, human capital management, hcm, integrated, integration, visibility, integrate, alignment, employee performance, quality of hire
    
Taleo
Published By: Curalate     Published Date: Aug 02, 2017
Dune London partnered with Curalate. Leveraging Curalate, Dune was able to source inspirational images from a variety of online sources and connect them to places of purchase. These sources included content created by customers, influencers, as well as Dune itself. In doing so, Dune was able to get more out of their existing investments in content while inexpensively acquiring compelling images from sources outside the organization.
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dune london, curalate, customers, influencers, content
    
Curalate
Published By: pepperjam     Published Date: Sep 25, 2019
Did you know that the right influencer can produce content that's 11x more effective than banner ads? Driving awareness, engagement and delivering customer conversions, influencers are more important than ever. Download Pepperjam’s Guide to Influencer Marketing to learn more about: What makes influencer marketing so effective How to find the right influencers Handling challenges with influencer marketing Getting started with influencers Plus more!
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pepperjam
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