local marketing

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Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
    
VIDEOHUB
Published By: Uberall     Published Date: Oct 08, 2018
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes and offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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store, locator, experience, optimize, local marketing, customer journey
    
Uberall
Published By: Onvia     Published Date: Feb 10, 2015
Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that are expected to shape government contracting this year. Highlights from the report: Onvia’s 3 Trends Shaping State & Local Contracting Growth in 2015 reflects on important trends that will shape government contracting over the coming year. Highlights from the report: • 2014 Review: A “slowing trend” in competitive opportunities, due to macro political-economic factors, with context for expected changes in 2015. • 2015 Trend 1: Potential for stronger growth driven by an expected rebound in government tax revenue and greater bond income for large debt-financed infrastructure projects. • 2015 Trend 2: Technology contracting volume gains traction in non-IT industry sectors, with insight into five niche technologies shaping 2015 procurement. • 2015 Trend 3: Cooperative purchasing influences the overall state and local agency market, with implications for both local and national competitors.
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government procurement, government contracts, state contracts, local contracts, government opportunities, public sector contracts, cooperative purchasing, government it, government marketing, government business intelligence, local contracting, state contracting, government bids, government rfps, sled contracts, term contracts, vendor intelligence, government agency intelligence, competitive intelligence, state and local contracts
    
Onvia
Published By: Gleanster Research     Published Date: Sep 18, 2013
Gleanster Research uncovered the top 5 best practices from Top Performing regional marketing organizations to uncover how new ways to dramatically boost the return on local marketing engagement.
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Gleanster Research
Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding, interactive marketing, web analytics, market research, data management/analytics
    
Balihoo
Published By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall
Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: Uberall     Published Date: Jan 24, 2019
We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services. We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business. Read on to learn more!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing, email marketing services/software
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing, data management/analytics
    
AcquireWeb
Published By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing, customer service, reputation management, online reputation, yelp, google+, internet marketing
    
Main Street Hub
Published By: Gleanster Research     Published Date: Oct 26, 2013
This Deep Dive research study from Gleanster explores how Top Performing organizations are using a new class of multi-channel campaign management technology called "local marketing automation" to empower local / regional marketers with marketing technology while simultaneously maintaining corporate control over the brand.
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Gleanster Research
Published By: Uberall     Published Date: Apr 12, 2019
La puissance du marketing digital local au service de vos magasins
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uberall, retail, location marketing, marketing digital local, shopping digital, local marketing cloud
    
Uberall
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
Published By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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Madden Communications
Published By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing, card-linked advertising, small business marketing, loyalty program, customer retention, deals
    
Cartera Commerce
Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing, data management/analytics
    
AcquireWeb
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
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local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, social media, web analytics, market research, online video marketing, social media marketing, direct mail/marketing
    
Sponsored by Brandify and YP and SIM Partners
Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry, android, iphone marketing, mobile advertising, mobile target, social media, interactive marketing, web analytics, market research, e-commerce solutions, social media marketing, direct mail/marketing
    
appia
Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search, us search awards, adwords, doubleclick
    
Location3
Published By: G/O Digital     Published Date: Nov 13, 2014
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
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