market intelligence

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Published By: Visier     Published Date: Jan 25, 2019
John Schwarz founded Visier to address what he saw as the major failing of business intelligence and big data analytics. He had a front row seat in this market while leading Business Objects, the largest global business intelligence provider (acquired by SAP). John and co-founder Ryan Wong’s vision was to completely reinvent the approach to analytics, providing instant and complete, domain-specific applications to business leaders, answering their important strategic questions and leading them to adopt best management practices. Their applied business analytics project is working. Today, more than a hundred blue chip companies have selected Visier as their people strategy platform and are achieving incredible results. And that’s just the beginning.
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Visier
Published By: VMware     Published Date: Feb 24, 2017
Enterprise mobile capabilities ideally complement, protect, and enable market-leading mobile applications to improve workforce productivity and intelligence and enable increased sales performance as a result. After a number of years of considering the relative value of various new devices, mobile device management (MDM) paradigms, development methodologies, new services, and new connectivity models, retailers are ramping up investments in enterprise mobility. Rugged devices can be part of this business outcome-centered approach, adding enterprise mobility to deliver great experiences and comparatively reduce the economic cost of doing so — importantly, doing so with continued ease in supportability, excellence in performance, and consistency in usability. Retailers are continuing to invest in deployment of secure ruggedized mobile devices for many reasons that are explored in this white paper.
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VMware
Published By: Emarsys     Published Date: Feb 15, 2018
Als Marketer am Puls der Zeit sind Sie stets auf der Suche nach Methoden zur Steigerung Ihrer Arbeitseffizienz. Besonders interessant ist dabei spezielle Software, die einen Teil Ihrer Arbeit übernehmen kann. Vermutlich haben Sie in letzter Zeit viel über Artificial Intelligence gelesen; bzw. darüber, was AI als Technologie erreichen kann. Und tatsächlich gibt es in der Marketingwelt kaum einen Ort, an dem AI nicht gegenwärtig thematisiert und diskutiert wird.
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marketer, methoden, steigerung, arbeitseffizienz, besonders, emarsys
    
Emarsys
Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence, social intelligence platforms, social listening platforms, internet marketing, marketing research, traditional marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputation monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud, social media, internet marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data, social media, internet marketing
    
Oracle Social Cloud
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: PTC     Published Date: Aug 21, 2009
When launching products, creating manuals, providing customer service and doing other tasks that involve documentation, you cannot afford inefficiencies. IDC, the premier global provider of market intelligence, surveyed hundreds of companies to uncover common content-related inefficiencies and their costs. See the results in this white paper.
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product lifecycle, product lifecycle management, plm, product development, productivity, efficiency, ptc
    
PTC
Published By: PTC     Published Date: Aug 21, 2009
Download this white paper to see the results of a study conducted by IDC, the premier global provider of market intelligence, in which 600 companies were surveyed to identify common information tasks and their costs.
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business intelligence, information management, cost control, total cost of ownership, tco, productivity, efficiency, ptc, intelligence
    
PTC
Published By: Dell & Microsoft     Published Date: Aug 14, 2013
Information is the engine of business growth in the digital age. Market intelligence, customer information, intellectual property and other data can be harnessed to create a quantifiable competitive advantage for a company and lay the path for future expansion. Yet as critical as data can be, the sweeping year-over-year proliferation in data volumes can quickly overwhelm an IT organization. This is much more than a budget problem: Without an effective data storage strategy, an organization is putting a critical resource at risk.
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data storage management, microsoft windows server, market intelligence, customer information, intellectual property, data, it organizations, storage strategy
    
Dell & Microsoft
Published By: Dell     Published Date: Sep 12, 2013
Information is the engine of business growth in the digital age. Market intelligence, customer information, intellectual property and other data can be harnessed to create a quantifiable competitive advantage for a company and lay the path for future expansion. Yet as critical as data can be, the sweeping year-over-year proliferation in data volumes can quickly overwhelm an IT organization. This is much more than a budget problem: Without an effective data storage strategy, an organization is putting a critical resource at risk.
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data storage management, microsoft windows server, market intelligence, customer information, intellectual property, data, it organizations, storage strategy
    
Dell
Published By: SAS     Published Date: Mar 06, 2018
There is a lot of excitement in the market about artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Although many of these technologies have been available for decades, new advancements in compute power along with new algorithmic developments are making these technologies more attractive to early adopter companies. These organizations are embracing advanced analytics technologies for a number of reasons including improving operational efficiencies, better understanding behaviors, and gaining competitive advantage.
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SAS
Published By: SAS     Published Date: Apr 25, 2017
This Checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience. It also provides practical advice on how organizations can use what they may already be doing to become more effective in marketing.
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SAS
Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
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twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening, social data, social analytics, social media analytics, social intelligence, data mining, big data, social media tools, social analysis tools, social media analysis tools, social media monitoring, social media monitoring tools, social media marketing
    
Topsy
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
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Impact Radius
Published By: IBM     Published Date: Oct 02, 2015
Moving your company's security intelligence monitoring and management to the cloud can provide access to market leading capabilities and reduce capital expense. This paper outlines the advantages of the IBM security intelligence solution, delivered from the cloud, and monitored by service professionals.
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cloud, security intelligence, ibm security, ibm security intelligence solution
    
IBM
Published By: IBM     Published Date: Apr 04, 2016
Moving your company's security intelligence monitoring and management to the cloud can provide access to market leading capabilities and reduce capital expense. This paper outlines the advantages of the IBM security intelligence solution, delivered from the cloud, and monitored by service professionals.
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ibm, security intelligence services, ibm security intelligence solution, cloud
    
IBM
Published By: Brandwatch     Published Date: Nov 03, 2016
Learn how social media intelligence can fill gaps in your research mix. We provide six unique benefits of social media research, four key layers of the social intelligence stack and eight core applications of social media data for modern businesses.
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening, social intelligence, business intelligence, voice of the customer, social intelligence platforms, social listening platforms
    
Brandwatch
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
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IBM
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: ConceptShare     Published Date: Jun 17, 2015
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
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conceptshare, market intelligence, business intelligence, strategy, big data, web analytics, market research
    
ConceptShare
Published By: AdRoll     Published Date: Jul 11, 2017
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole. In this report, you’ll learn: ? What’s the difference between ad tech and martech, really? ? Why are they merging? ? What difficulties does the merger present? ? How do brands stand to benefit? ? . . . and much more.
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advertising, marketing, artificial intelligence, automation, technology
    
AdRoll
Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs, internet marketing
    
Adobe
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Aberdeen Group
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