media intelligence

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Published By: Janrain, Inc.     Published Date: Feb 28, 2012
Your customers interact with you on social networks, but how effectively are you using social media to connect with them on your website? This white paper explores best practices to build on-site engagement by integrating social tools.
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social login, social sharing, game mechanics, gamification, social media, social tools, social networks, facebook, twitter, linkedin, social commerce, engagement, conversion, user intelligence, customer intelligence, roi, rewards, best practices, interactive marketing, web analytics
    
Janrain, Inc.
Published By: Sprinklr     Published Date: Nov 22, 2016
A quick fact sheet that details the reach and audience of major messaging apps to help companies know which platform would be best suited to their audience.
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messaging app research, messaging app data, social media data, social media intelligence, snapchat data, snapchat statistics, wechat data, wechat statistics, whatsapp statistics, whatsapp data, line statistics, line data
    
Sprinklr
Published By: VMS     Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, business intelligence
    
VMS
Published By: Corrigo     Published Date: Sep 12, 2019
We’re living in a new era defined by data, analytics, and intelligence. It can sound overwhelming, but once you understand how to make all this information work for you, it becomes really exciting. The Intelligence Economy has already changed our day-to-day lives, and it’s revolutionizing the world of facilities management. The best FMs don’t just understand this change – they embrace it. With a better handle on intelligence, you will see immediate results. From warranty enforcement to asset repair vs. replacement decisions, Corrigo’s collective intelligence can improve your bottom line and make you better at your job. Read on to learn how Corrigo makes the Intelligence Economy work for you.
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Corrigo
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement, customer experience/engagement, online video marketing
    
Adobe
Published By: AlienVault     Published Date: Oct 21, 2014
As cyber attacks grow more sophisticated, many organizations are investing more into incident detection and response capabilities. Event monitoring and correlation technologies and security operations are often tied to incident handling responsibilities, but the number of attack variations is staggering, and many organizations are struggling to develop incident detection and response processes that work for different situations. In this webcast, we'll outline the most common types of events and indicators of compromise (IOCs) that naturally feed intelligent correlation rules, and walk through a number of different incident types based on these. We'll also outline the differences in response strategies that make the most sense depending on what types of incidents may be occurring. By building a smarter incident response playbook, you'll be better equipped to detect and respond more effectively in a number of scenarios.
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vulnerability, management, risk, prioritize, profile, environment, data, asset value, network, authenticated, unauthenticated, remediation, best practices, intelligence, scores, attacks, policy violations, compromise, ex filtration, exploit
    
AlienVault
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: AlienVault     Published Date: Oct 21, 2014
The state of threat intelligence in the information security community is still very immature. Many organizations are still combating threats in a reactive manner, only learning what they're dealing with, well...when they're dealing with it. There is a wealth of information in the community, and many organizations have been gathering data about attackers and trends for years. How can we share that information, and what kinds of intelligence are most valuable? In this presentation, we'll start with a brief overview of AlienVault's Open Threat Exchange™ (OTX), and then we'll discuss attack trends and techniques seen in enterprise networks today, with supporting data from AlienVault OTX. We'll also take a look at some new models for collaboration and improving the state of threat intelligence going forward.
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vulnerability, management, risk, prioritize, profile, environment, data, asset value, network, authenticated, unauthenticated, remediation, best practices, intelligence, scores, attacks, policy violations, compromise, ex filtration, exploit
    
AlienVault
Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
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social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Brandwatch
Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
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social media, social intelligence, social media monitoring, social listening, social insights, television, tv networks, television networks, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Brandwatch
Published By: EMC Corporation     Published Date: May 27, 2014
RSA Technical Brief: The openness of today's networks and the growing sophistication of advanced threats make it almost impossible to prevent cyber attacks and intrusions. This technical brief discusses why combating advanced threats depends on organizations shifting more security resources from prevention to detection and remediation, and developing intelligence-driven security programs.
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emc, security operations, security analytics, intelligence-driven security, threat detection, security monitoring, critical incident response
    
EMC Corporation
Published By: EMC Corporation     Published Date: Mar 20, 2014
This paper details why organization needs to shift more security resources from preventing intrusion toward rapid threat detection and remediation, and the intelligence-driven security approach that is required to do so.
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emc, incident response, malware detection, security journey, reduce risk, improve security, budget constraints, threat intelligence
    
EMC Corporation
Published By: RSA Security     Published Date: Oct 24, 2013
This paper details why organization needs to shift more security resources from preventing intrusion toward rapid threat detection and remediation, and the intelligence-driven security approach that is required to do so.
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rsa, emc, security, operations center, threat, threat detection, intelligence-driven
    
RSA Security
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns, social media management, emerging marketing, business intelligence, market research, data management/analytics
    
Brandwatch
Published By: Spredfast     Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? ?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out: How to think about automation for your business? How chatbots enhance your agent workflows?? ??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
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Spredfast
Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
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analytics, social media, best practices, crm, marketing, business intelligence, web analytics, reputation monitoring
    
IBM
Published By: Oracle     Published Date: Nov 01, 2013
Two dominant trends are potentially reshaping the role of the HR function in the corporate world. The first relates to the rapid growth of the knowledge economy. In this environment, a committed, appropriately skilled and prudently deployed workforce is critical in order to develop new products and outstrip the competition. Second, many administrative functions that were formerly handled by HR departments, such as payroll and pensions, have now been farmed out to third parties. Indeed, research reveals that more than two-thirds of companies outsource a portion of their HR functions. This report by the Economist Intelligence Unit investigates whether the HR function is forging a close and robust relationship with the CEO. It also explores the nature of these working relationships, how they have been affected by the economic downturn and how they vary across industries and regions.
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zenithoptimedia, oracle, ceo perspectives, hr department drives growth, economist intelligence unit, ibm, hr and organizational strategy, strategic influence of hr, ceo and cfo, team management, best practices for chros, bottom line, economic constraints, unique and special strategies, senior managers, recruitment responsibility
    
Oracle
Published By: Oracle     Published Date: Nov 13, 2013
Two dominant trends are potentially reshaping the role of the HR function in the corporate world. The first relates to the rapid growth of the knowledge economy. In this environment, a committed, appropriately skilled and prudently deployed workforce is critical in order to develop new products and outstrip the competition. Second, many administrative functions that were formerly handled by HR departments, such as payroll and pensions, have now been farmed out to third parties. Indeed, research reveals that more than two-thirds of companies outsource a portion of their HR functions. This report by the Economist Intelligence Unit investigates whether the HR function is forging a close and robust relationship with the CEO. It also explores the nature of these working relationships, how they have been affected by the economic downturn and how they vary across industries and regions.
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zenithoptimedia, oracle, ceo perspectives, hr department drives growth, economist intelligence unit, ibm, hr and organizational strategy, strategic influence of hr, ceo and cfo, team management, best practices for chros, bottom line, economic constraints, unique and special strategies, senior managers, recruitment responsibility
    
Oracle
Published By: IBM     Published Date: Jun 22, 2017
Security threats are very real, and the stakes are higher than ever. Each day, tens of thousands of malware variants are created, with new classes of threats continually added and improved upon. Savvy attackers use polymorphic programs to alter malware into new form factors after each delivery. And all of this is exacerbated by the proliferation of mobile devices, cloud computing and social media—in fact, the intersection of these technologies provides fertile new ground for threats and malware. Today’s attacks are often not random, but targeted for maximum financial gain and impact. Rogue individuals and groups are constantly innovating new ways to attack organizations’ most valuable assets. As a result, traditional methods of dealing with threats are no longer enough. Organizations need more threat intelligence than ever before in order to effectively protect themselves.
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cyber security, global threat intelligence, malware prevention, cyber threat, protection
    
IBM
Published By: Cyveillance     Published Date: Apr 03, 2015
Cyber threat intelligence is unquestionably a hot buzzword in the security industry these days. It is being used to seek venture capital and fund startups. It is being pitched to the enterprise market by providers and consultants. However, in this paper, we argue that the majority of what is being billed as “threat intelligence” isn’t. It’s data. From lists of bad IPs or application vulnerabilities to malware signatures, social media data or indicators of compromise (“IOCs”), none of these things are “intelligence.” They’re data. In this white paper, we define the difference between intelligence and data, and then illustrate the theoretical discussion in a concise case study in the tangible terms of a real-world practitioner and an actual event.
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cyber threat, intelligence, centure capital, startup, enterprise, security, protection, data
    
Cyveillance
Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
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media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning, social listening, brand crisis, brand monitoring, brand protection, reputation management, corporate communications, public relations, emerging marketing, advertising agencies, internet marketing, crm & customer care, marketing research
    
Meltwater
Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE
Published By: Insight Software     Published Date: May 22, 2018
There are obviously a variety of choices open to you: a spreadsheet plug-in may be appropriate if you are only focused on general ledger reporting and do not have concerns over security or compliance. You might also suppose that this is a low-cost option, though we would argue that the remediation required, the additional audit fees and the lack of repeat-ability means that this is a false economy and that this approach will end up costing you more in the long term. A second use case would be where you already have a financial reporting solution installed, when the add-on facilities for purposes such as business intelligence are likely to be your major focus. In this case an Oracle-based solution is likely to be as good as anything else.
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financial, business, reporting, oracle, compliance, security
    
Insight Software
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