messaging

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Published By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions. Like Natanya Anderson’s feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
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spredfast, ebook, social media, marketing, branding, fan loyalty, the social experience
    
Spredfast, Inc.
Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo
Published By: Smarsh     Published Date: Dec 07, 2016
Text messaging is simple, concise and compatible with virtually every mobile device, operating system and wireless carrier, making it very appealing to financial advisors and their customers. However, if used for business communications, texts can create tremendous risk. Less than a third of financial firms have a text supervision solution in place according to the Smarsh 2016 Electronic Communications Compliance Survey, the largest compliance gap facing financial firms today. Text messaging can’t be ignored by firms any longer.
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Smarsh
Published By: Smarsh     Published Date: Mar 13, 2017
According to the Pew Research Center, 97% of Americans who own a smartphone use them to send or receive text messages*, demonstrating that mobile messaging is one of the most widely used features. Download now to learn how texting exposes your company to massive risk.
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Smarsh
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails
    
Pardot
Published By: Sigaba     Published Date: Aug 21, 2009
This white paper reviews the five most common current approaches to messaging security. While the five approaches discussed here are not the comprehensive list of available solutions, they are the basis for most variations of messaging security solutions available today.
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email security, security management, security policies, secure instant messaging, intranets, messaging, sigaba
    
Sigaba
Published By: TigerText     Published Date: Aug 24, 2016
This white paper shows how you can debunk 5 popular text messaging myths.
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TigerText
Published By: Sprinklr     Published Date: Nov 22, 2016
A quick fact sheet that details the reach and audience of major messaging apps to help companies know which platform would be best suited to their audience.
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messaging app research, messaging app data, social media data, social media intelligence, snapchat data, snapchat statistics, wechat data, wechat statistics
    
Sprinklr
Published By: Smarsh     Published Date: Mar 13, 2017
Use text messaging more while reducing your organization’s compliance, legal and reputational risk. Download now to learn how.
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Smarsh
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
In the beginning, the marketing landscape was easier to navigate, with just a few select channels to reach your customers through. However, as it constantly evolves, this landscape is quickly becoming a fragmented world. In the frantic scramble to become king of the hill, marketers grab hold of as many channels as they can, but often without an overall strategy to pull together one uniform message. The result? They spread themselves thinly across multiple channels, which results in shattered messaging.
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customer, journeys, marketing, channels
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: EdgeWave     Published Date: Oct 15, 2011
Today's uncertain economic climate demands that you do a thorough assessment before you invest. Here's a concise list of steps that will help you achieve the best return on your Web filtering dollar.
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edgewave, web filter for enterprise, web security, email security, messaging security, web filtering, evaluating, evaluation
    
EdgeWave
Published By: Urban Airship     Published Date: Jul 15, 2012
We believe Good Push is so important that-drawing from our extensive interactions with push-enabled publishers and push consumers-we've created a set of best practices that we call our 7 Tenants of Good Push.
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marketing, push marketing, publishers, consumers, marketing campaigns, interactive marketing, customer experience/engagement, market research
    
Urban Airship
Published By: Urban Airship     Published Date: Mar 15, 2013
At Urban Airship we believe Good Push is so important that—drawing from our extensive interactions with push-enabled publishers and push consumers—we’ve created a set of best practices that we call our 7 Tenants of Good Push.
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smartphones, push messaging, mobile, rich applications, mobile applications
    
Urban Airship
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: 8x8 Inc.     Published Date: Feb 24, 2017
Before moving to 8x8, MOBI had a premises-based telephone and contact center system. “We had a lot of points of failure inside of our building. And because our help desk and contact center is so critical we absolutely had to do something about it.” Mobi wanted one system to handle all interactions with their customers, primarily phone calls and instant messaging. According to Mobi, “What stood out about 8x8 was that everything was managed under one roof.” Mobi has been able to achieve this with 8x8’s integrated Virtual Office and Virtual Contact Center solutions.
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8x8, mobi, webinar, contact center, customer interaction
    
8x8 Inc.
Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
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app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging
    
Localytics
Published By: Sunbelt Software     Published Date: Mar 13, 2008
Messaging archiving can help organizations solve all of these problems and can satisfy a wide range of legal compliance, regulatory, storage management, knowledge management and other problems. This Osterman Research white paper discusses the several reasons to implement a messaging archiving system and provide an overview of Sunbelt Software’s offering focused squarely on the archiving space.
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email archiving, pst, archive, archiving, compliance, records storage, sunbelt
    
Sunbelt Software
Published By: IBM     Published Date: Dec 15, 2016
Join this webcast to learn how IBM messaging solutions, like the IBM MQ Appliance and IBM Message Hub, can help your business make the most of all its opportunities, in the cloud and on-premise, and anywhere in between.
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ibm, middleware, ibm mq appliance, ibm message hub
    
IBM
Published By: Red Hat     Published Date: Jan 02, 2018
Organizations are at a strategic crossroads. According to IDC analysts,1 two-thirds of CEOs will center their corporate strategies around digital transformation initiatives. The goal of digital transformation is only partly to make existing functions more effective. The greater goal is to be able to do new things and use existing data in new, better ways. Yet, 72% of current IT spending2—and the focus of IT resources—is on maintaining existing systems. This creates tension between what needs to be done today and what should be done for the future. Middle-tier applications, according to IDC,3 are the core of a digital transformation strategy because they provide data integration, messaging, and application programming interface (API) management. Middle-tier applications also provide a platform for application development and management that can handle traditional enterprise applications and cloud-native, distributed applications. Specifically, a Java™ EE-based application platform can
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Red Hat
Published By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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Oracle
Published By: ProjectLocker     Published Date: Aug 21, 2009
This paper provides a brief overview of Wiki and its emerging importance in the business marketplace. It describes ways in which many major corporations are taking advantage of this new social software to transform their business practices, and lays out a short set of guidelines to consider before implementing your own Wiki solution.
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collaboration, corporate portals, information management, intranets, messaging, wiki, wikipedia, social marketing
    
ProjectLocker
Published By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
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cmo, pq media, content, marketing, branding, cmo, media, forecasting
    
CMO.com
Published By: Adobe     Published Date: Mar 03, 2017
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers. Read the guide to learn: • The DNA of customer digital behavior • How to create unified customer segments with existing data • How to adopt onsite messaging to match offsite ads
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fsi, adobe, customer behavior, customer segments, data
    
Adobe
Published By: Castelle     Published Date: Nov 01, 2006
Castelle’s integration provides seamless fax integration with native Notes services like logging and reporting, and lets faxes be managed just like other Notes email, with all of Domino’s native security, administration, and customization capabilities.
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ip networks, ip telephony, network management, servers, small business networks, tcp/ip protocol, contact management, messaging
    
Castelle
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