personal data

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Published By: Gigamon     Published Date: Sep 03, 2019
We’ve arrived at the second anniversary of the Equifax breach and we now know much more about what happened due to the August 2018 release of the GAO Report. New information came out of that report that was not well-understood at the time of the breach. For example, did you know that while Equifax used a tool for network layer decryption, they had certificates nine months out of date? This lapse gave the threat actors all the time they needed to break in and exfiltrate reams of personal data. As soon as Equifax updated the certs on their decryption tools, they began to realize what happened. On the heels of the Equifax breach, we are reminded of the importance of efficient decryption for effective threat detection. That’s more important than ever today; Ponemon Institute reports that 50% of all malware attacks utilize encryption. During this webinar, we’ll talk about: -How TLS/SSL encryption has become a threat vector -Why decryption is essential to security and how to effectively pe
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Gigamon
Published By: Sitecore     Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
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personalization, context marketing, digital experience, customer experience
    
Sitecore
Published By: Blue Coat Systems     Published Date: Jun 26, 2013
While mobile threats are still largely mischiefware and have not yet broken the device’s security model but instead more focused on for-pay texting scams or stealing personal information, the dangers are still rife. This white paper from BlueCoat examines the mobile threat landscape and the behavioral patterns of mobile users that make them most vulnerable to data loss, malicious applications, fraud and other mobile threats.
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mobile threats, security, malicious applications, data loss prevention, fraud, technology, malware
    
Blue Coat Systems
Published By: Blue Coat Systems     Published Date: Jul 18, 2013
While mobile threats are still largely mischiefware and have not yet broken the device’s security model but instead more focused on for-pay texting scams or stealing personal information, the dangers are still rife. This white paper from BlueCoat examines the mobile threat landscape and the behavioral patterns of mobile users that make them most vulnerable to data loss, malicious applications, fraud and other mobile threats.
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mobile, malware, security, scams, bluecoat, data loss
    
Blue Coat Systems
Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
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data privacy and personalization, modern consumers, social login, consumer concerns, data privacy, customer experience/engagement
    
Gigya
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe
Published By: Dell     Published Date: Feb 02, 2015
Security breaches are expensive, costing U.S. businesses an average of $3.5 million per incident, which doesn’t include brand damage or other intangibles. Unfortunately, breaches are highly likely to happen, with 87% of organizations experiencing a breach in the past 12 months. Data, whether it’s intellectual property or personal data, needs to be protected. Dell Data Protection solutions provide encryption, malware protection, and authentication for Dell and non-Dell products, to equip businesses with a complete, easy-to-manage, end-user security solution.
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dell, windows 8 pro, security, breaches, encryption, cost, compliance, malware, anti-virus, software, protection, solutions
    
Dell
Published By: The Economist Group     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: The Economist Group     Published Date: Aug 22, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, marketing opportunity
    
IBM
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
    
IBM
Published By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
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crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi, web experience, customer experience, website development, internet marketing, crm & customer care
    
Crownpeak
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure
Published By: Emarsys     Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, it’s time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
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Emarsys
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Accounting is full of big, busy deadlines, which means the ability to take your work home with you could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your firm more secure. Why data encryption is often easier to adopt as part of a cloud initiative What top security threat you are less susceptible to on personal devices How to manage device updates and passwords for the greatest protection
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accounting, mobility, security, data encryption, data
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
Finance moves fast, and the ability to work from anywhere on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive financial data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. Why data encryption is often easier to adopt as part of a cloud initiative What top security threat your employees are less susceptible to on personal devices How to manage device updates and passwords for the greatest protection
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finance, data encryption, mobility, security, data
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Patients come with lots of paperwork. The ability to securely access it on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage PHI? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat your employees are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
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data encryption, personal security, client security, cloud initiative, password protection
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Accounting is full of big, busy deadlines, which means the ability to take your work home with you could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your firm more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat you are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
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cloud initiative, personal security, personal device, password protection, security, data encryption
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Finance moves fast, and the ability to work from anywhere on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive financial data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat your employees are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
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data encryption, personal security, client security, cloud initiative, password protection
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Finance moves fast, and the ability to work from anywhere on your smartphone or laptop could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive financial data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your organization more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat your employees are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
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data encryption, personal security, client security, cloud initiative, password protection
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Apr 13, 2017
Accounting is full of big, busy deadlines, which means the ability to take your work home with you could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your firm more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat you are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
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data encryption, personal security, client security, cloud initiative, password protection
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Jul 11, 2017
More and more people are using their personal devices to work from home, but are they secure enough? With the proper preparation, your laptop or smartphone can actually help improve security. Read our white paper for 5 easy tips to work securely on your personal device: Where to store your files to avoid data theft or loss Why those pesky update notifications are too important to ignore How often you should change your passwords, really
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data security, personal device, security tips, passwords
    
Citrix ShareFile
Published By: Citrix ShareFile     Published Date: Mar 31, 2017
Accounting is full of big, busy deadlines, which means the ability to take your work home with you could be a game-changer. But can your personal devices ever be secure enough to manage your clients’ sensitive data? Surprisingly, this informative whitepaper shows that, with the right preparation, using your personal device can actually help you keep your firm more secure. • Why data encryption is often easier to adopt as part of a cloud initiative • What top security threat you are less susceptible to on personal devices • How to manage device updates and passwords for the greatest protection
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account security, data security, data loss prevention, device security, cloud security, confidential data
    
Citrix ShareFile
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