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Published By: WatchGuard Technologies     Published Date: Apr 21, 2010
With these ten critical questions as your guide, you can cut through the marketing hype and zero in on the key features and benefits that should guide your decision.
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watchguard technologies, anti spam, security, tco, xcs, anti-phishing, data loss prevention, encryption
    
WatchGuard Technologies
Published By: Clearswift     Published Date: Jun 09, 2008
Every enterprise has to find a balance between security and the ability to carry on conducting business freely. This short guide is about finding that balance. By following some basic principles, there's no reason you can't let legitimate business email move into, out of and within your enterprise while stopping the things that cause damage: viruses, spam, spyware, trojans, phishing, Denial of Service attacks, the loss of sensitive data and the collection of illegal, immoral and just plain offensive material.
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e-mail security, guide, clearswift, clearswift
    
Clearswift
Published By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
    
Net Atlantic
Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
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email marketing, email automation, conversion rates, email targeting, email marketing services/software, list management
    
PulseConnect
Published By: Net Atlantic     Published Date: Mar 19, 2010
Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
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net atlantic, esp, email service provider, deliverability, spam, anti-spam, email marketing services/software
    
Net Atlantic
Published By: Return Path     Published Date: Jan 29, 2013
Internet Service Providers make filtering decisions about what email to block or mark as SPAM based on three main factors. Find out what they are in “Email Sender Reputation Report: Key Factors that Impact Email Effectiveness."
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email filtering factors, sender reputation, email blocking, email marketing, customer experience/engagement
    
Return Path
Published By: CampaignerCRM     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!
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campaigner, marketing, email, internet, email marketing, campaign tracker, internet marketing, business intelligence
    
CampaignerCRM
Published By: eTouch     Published Date: Aug 04, 2009
The native speakers of the islands of Hawaii probably had no notion of the inadequacy of the Word and Email duopoly to corporate communications when they coined the term Wiki - literally meaning fast. However, Wikis have grown into just that -- a fast and efficient way of fostering knowledge sharing across corporations worldwide; combining elements of Word, email, RSS, plugins and other relevant technologies.
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roi, wiki, etouch, rss, plugins, word, email, blog
    
eTouch
Published By: SubscriberMail     Published Date: Apr 14, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
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subscribermail, unsubscribe, email marketing, e-mail marketing, website, marketing, e-mail content, rich media
    
SubscriberMail
Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: Cisco     Published Date: Feb 16, 2016
Since the 1990s, email has evolved from a tool used primarily by technical and research professionals to become the backbone of corporate communications. Each day, more than 100 billion corporate email messages are exchanged.1 Security has naturally become a top priority. But mass spam campaigns are no longer the only security concern.
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cisco, email threat, data, data security, information security
    
Cisco
Published By: EmailDirect     Published Date: Nov 12, 2009
Insider information pertaining to deliverability changes affecting email sent to Yahoo, Hotmail, AOL and Gmail. Find out how authentication, domain reputation and user engagement metrics will affect your email delivery in 2010. It's not all about your IP's anymore!
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emaildirect, email marketing, emarketing, gmail, yahoo, aol, deliverability, email
    
EmailDirect
Published By: Trend Micro SaaS     Published Date: Mar 17, 2009
West Coast Labs performed an anti-spam comparative test on various email solutions related to spam detection rate over a series of at least 100,000 emails per solution.
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saas, trend, trend micro, software as a service, trendlabs, email security, security, interscan messaging
    
Trend Micro SaaS
Published By: Trend Micro SaaS     Published Date: Feb 09, 2009
West Coast Labs performed a comparison test on a range of email solutions (appliances, software, and hosted service solutions) to measure their relative spam detection rates over a series of at least 100,000 genuine spam emails using West Coast Labs real-time spam feed.
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saas, trend, trend micro, websense, barracuda, anti-spam, antispam, spam filter service
    
Trend Micro SaaS
Published By: GFI     Published Date: Jun 12, 2007
A buyers' guide to anti-spam software, this white paper highlights the key features to look for in anti-spam software and why.
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buyers guide, buyer's guide, buying guide, antispam, anti spam, anti-spam, spam, network security
    
GFI
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
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F5 Networks Singapore Pte Ltd
Published By: ESET     Published Date: Feb 01, 2008
With the ever evolving threat landscape, what will 2008 hold for IT Managers?  This podcast provides a high level overview of a few trends to watch for this year.
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2008 predications, it security predictions, it security, mobile devices, laptops, endpoint, operating systems, antivirus
    
ESET
Published By: Astaro     Published Date: Aug 10, 2009
The complete absence of a spam filter at Kauffman Tire, a wholesale and retail distributer of tires, was inhibiting employee productivity.
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astaro, spam, spam filters, security gateways, vpm, remote workers, proxy server, vpn
    
Astaro
Published By: GFI     Published Date: Mar 25, 2008
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. In the space of two months, spammers have switched from image spam to using PDF, Excel and ZIP file attachments. By using these attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
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attachment spam, filter attachment spam, image spam, pdf spam, excel spam, xls spam, stock spam, gfi
    
GFI
Published By: Kaseya     Published Date: Mar 13, 2013
A holistic, forward-looking and flexible IT security strategy can help organizations avoid common pitfalls and meet security threats head on in a cost and time efficient manner.
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kaseya, it security, security threats, scott crawford, enterprise management associates, ema, disaster recovery, data protection
    
Kaseya
Published By: Symantec.cloud     Published Date: Aug 10, 2010
This paper will discuss how the Internet bandwidth is a finite and expensive resource that needs protection from spammers, criminals, hackers, time-wasters and employee misuse.
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messagelabs us, symantec hosted services, internet bandwidth, security, data protection, employee misuse, security safeguard, employee monitoring
    
Symantec.cloud
Published By: MessageLabs Ltd.     Published Date: Jun 10, 2010
Our analysis shows 25% of internet bandwidth can be lost to employee misuse, streaming media & spam. Understand bandwidth wastage in your business & steps you can take to control it.
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messagelabs symantec, internet bandwidth, it management, tco, bandwidth management, network management, total cost of ownership
    
MessageLabs Ltd.
Published By: Act-On     Published Date: May 10, 2012
For an email campaign to be successful, marketers must reach the right person at the right time, with the right offer. By learning the basics of deliverability, you're better prepared to build emails that will actually reach your potential customers.
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email deliverability, deliverability, best practices, spamtrap, spam filtering, blacklists, blocklists, soft bounce
    
Act-On
Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention
    
Connectus
Published By: Entrust Datacard     Published Date: Jan 16, 2015
If your company relies on passwords to prevent unauthorized computer access, or low-tech memory cards (e.g., swipe cards) for facility access, you have security on par with the average 1980s car. Smart credentials — embedded in plastic smartcards, USB tokens or mobile devices — offer companies advanced and versatile user authentication features. This white paper discusses the advantages of using smart credentials for multifunction access; describes the hardware and software components used in a smart credential environment; and provides questions to ask when searching for a smart credential solution provider.
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entrust, security, certificate, b2b, application, browser, applications, saas
    
Entrust Datacard
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