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Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 30, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
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it security, vendor, malware, analysis, service, malicious attacks, network, traffic
    
Rohde & Schwarz Cybersecurity
Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
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webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends
Published By: Websense     Published Date: Aug 23, 2012
"Is this email a phish or is it legitimate?" That's the question that employees - and executives in particular - are asking with greater frequency.
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phishing, web security, email security, phishing attacks
    
Websense
Published By: Websense     Published Date: Jan 25, 2013
“Is this email a phish or is it legitimate?” That’s the question that employees — and executives in particular - read this white paper to learn guidance on how to recognize advanced threats and protect yourself from them.
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phishing, targeted attacks, websense, security, scams, defence, key topics, security guidance
    
Websense
Published By: Alert Logic     Published Date: Jun 12, 2014
New security threats are emerging all the time, from new forms of malware and web application exploits that target code vulnerabilities to attacks that rely on social engineering. Defending against these risks is an ongoing battle. Download to learn more!
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cloud security, vulnerability management, vulnerabilities, patching, patch management
    
Alert Logic
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map
    
Bulldog Solutions
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: Oct 01, 2012
IBM Web Content Manager software can help you more easily create content, target individuals with relevant content and optimize content delivery on your website-plus so much more.
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web content management, ibm, web experiences, content management, content delivery, web design, developer tools
    
IBM
Published By: Genesys     Published Date: Jun 19, 2019
Contact centers often pool agents into large groups of generalists to distribute work evenly. Skills-based routing takes this a step further with specialized groups. But neither approach scales properly to identify all opportunities and drive business outcomes on each interaction. Predictive routing uses artificial intelligence (AI) and machine learning to create balance—meeting targets and giving customers a personalized experience. Read Demystifying AI: Creating an AI partnership that maximizes business results to learn how predictive routing systematically: Evaluates historical and real-time data to make predictions; Makes the best customer-agent match to drive desired outcomes; Keeps agents engaged and reduces handle times.
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Genesys
Published By: Webroot Inc     Published Date: Jan 15, 2015
The old canon of long-lived viruses with random targets created by hacktivists for fame or nuisance has given way to a new generation zeroday/hour threats from organized criminals, with hand-picked targets and specific, malicious intent. In mid-2014, on a daily basis, Webroot saw 25,000 new malicious URLs, 777,000 new unknown files, many of which are malicious, and 1,000 new phishing sites. In the face of such exponential growth, traditional, reactive security can’t hope to keep up. Not only is the volume of unknown threats overwhelming existing security solutions, but the unique characteristics of unknown threats are also making it difficult for traditional security to catch them.
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threat intelligence, malicious ip activity, reactive security, security solutions
    
Webroot Inc
Published By: IBM     Published Date: Feb 03, 2015
This SlashGuide discusses the results of a recent Slashdot Media survey that looks at the challenges facing developers today, how the primary development target is evolving, and how strategies are changing to embrace public, private, and hybrid-Cloud models. Respondents to the survey were asked four questions regarding their challenges in development and their needs regarding infrastructure and PaaS. Here are the results.
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hybrid cloud targets, multiple mobile platforms, slashdot media, primary development targeting
    
IBM
Published By: Intel     Published Date: Apr 16, 2019
Gartner predicts that the public cloud market will surpass USD 300 billion by 2021 . With the big players (Amazon, Google, Microsoft and IBM) taking home 63 percent of the market share , how will next wave CSPs stand out from the crowd? Download Intel's latest whitepaper, Differentiating for Success: A Guide for Cloud Service Providers' to discover how to offer unique services, including: - Providing workload-specific optimizations, for example machine learning or high-performance computing - Targeting a particular geographical area - Focusing on an industry, such as financial services - Delivering emerging technology, such as virtual reality, in-memory databases, and containerization
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Intel
Published By: Vindicia     Published Date: Jun 17, 2014
The eBook ‘Digital Age / Digital Goods’ provides information on the various components you’ll want to address while you test an acquisition mix best suited for your organization, and your target audience.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models
    
Vindicia
Published By: Dell EMC     Published Date: Aug 17, 2017
This report highlights a unique approach to enabling IT to succeed in the digital age—a fully engineered converged infrastructure with richly supported capabilities for management, updates and configuration, security, and overall resilience. In particular, this report targets Dell EMC’s distinctive leadership in converged/hyper-converged infrastructure, while highlighting the many compelling benefits achieved in two real-world deployments: an enterprise and a global service provider.
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it transformation, digital transformation, converged infrastructure, hyper-converged infrastructure, deployments
    
Dell EMC
Published By: Turn     Published Date: Jan 07, 2014
Download this report to learn more about where and when to find the Digital Elite.
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cloud marketing, digital audience, audience targeting, audience segments, population segment, audience insights, emerging marketing
    
Turn
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
    
Turn
Published By: Turn     Published Date: Jan 07, 2014
Download this report to learn about how the rise of the cross-channel brand.
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cloud marketing, digital audience, audience targeting, audience segments, population segment, audience insights, emerging marketing
    
Turn
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
    
Turn
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting, search marketing
    
Marketo
Published By: Adobe     Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
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adobe, digital marketing, marketing optimization, optimization budget, marketing budget, incentivized business, adopting testing processes, improving testing processes
    
Adobe
Published By: Epsilon     Published Date: Oct 19, 2012
Retailers constantly search for ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter. Read on to learn how digital receipts are creating engagement.
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digital marketing, epsilon, digital receipts, interactions, customer experience, customer engagement, advertising agencies
    
Epsilon
Published By: Intel Security     Published Date: Apr 06, 2016
This solution guide discusses how IT incident responders can unify the Protect, Detect, and Correct stages of managing threats in order to build a comprehensive security model that more efficiently combats targeted attacks.
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threat management, adaptive security model, targeted attacks, agile, architecture, cybercrim, security connected framework, detection
    
Intel Security
Published By: TIBCO Software     Published Date: May 16, 2019
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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data, applications, analytics, algorithms, innovation, cloud, technology, customer
    
TIBCO Software
Published By: IBM     Published Date: Jul 24, 2012
Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report. Download this report to see how companies are implementing predictive analytics to get these amazing results.
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predictive analytics, target, segment, optimize marketing, marketing, analytics
    
IBM
Published By: Beyond.com     Published Date: Nov 28, 2011
Learn how a smart niche recruitment strategy can effectively and affordably target the right candidates, and significantly reduce your cost per hire.
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niche recruitment, recruiting, recruitment, hire, hiring practices, qualified candidates, talent acquisition, talent sourcing
    
Beyond.com
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