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Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
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paid media management, ad platforms, search marketing, audience targeting, search tools, marketing campaign, marketing budget, social media
    
Sponsored by Marin Software
Published By: Entrust Datacard     Published Date: Jul 21, 2014
The boundaries of the corporate network are being challenged. Today’s enterprise is falling victim to unrelenting attacks that target physical and logical infrastructures, mobile platforms, user identities, network devices and more.
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identity guard, enterprise, securing identities, corporate network, mobile platforms
    
Entrust Datacard
Published By: Symantec     Published Date: Oct 07, 2014
Last year, Mac malware increased by 66% with a single, high-profile attack infecting over 600,000 machines. Malware authors are targeting unsuspecting Mac users and gaining access to organization's data. Still wondering whether Macs need protection? See what advice a senior strategic analyst at ESG has to share.
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enterprise, mac security, cybercrime, malware, data, high-profile attack, infection
    
Symantec
Published By: Cisco     Published Date: Apr 08, 2015
Most large organizations address network security with an army of tactical point tools like firewalls, VPN gateways, IDSs/IPSs, network proxies, malware sandboxes, web and e-mail gateways, etc. This messy array of independent technologies was adequate ten years ago, but now presents a plethora of operational, policy enforcement, and monitoring challenges. Worse yet, network security defenses are becoming less and less effective at blocking targeted and sophisticated threats and advanced malware attacks.
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next generation, firewall, malware, threat, complexity, costs, visibility, protection
    
Cisco
Published By: ForeScout     Published Date: Aug 15, 2017
When it comes to network security, most organizations face a daunting situation. IT infrastructure continues to grow more complex, driven by an onslaught of mobile devices and BYOD, Internet of Things (IoT) adoption, and increasing use of cloud computing. At the same time, the threat landscape becomes increasingly dangerous as organizations face a rise in sophisticated targeted attacks.
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ForeScout
Published By: Drillinginfo     Published Date: Nov 17, 2015
For this edition of the DI expert series, we’ve prepared some remarkable technical insights regarding the geology of the top plays and emerging formations in the U.S. From comparing the efficiency of Wolfcamp production intervals with the Cline Shale in West Texas, to providing spatial distribution analyses and production trends for the Canyon Granite Wash in the Anadarko, our experts evaluated the complexities of prolific oil and gas regions and outlined essential takeaways. We also examined the sweet spots of the Mississippi Lime play, and offer insights regarding optimal target of penetration for this highly porous, commercially developed region. Lastly, we explored the geology of the world-renowned Eagle Ford Shale Play in the Gulf Coast Basin and provided observations regarding the influence of stress on this prominent play.
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geology, shale, play, technical, insight, formations, efficiency, distribution
    
Drillinginfo
Published By: IBM     Published Date: Oct 13, 2015
Download this white paper from EuropeanCommunications to learn how leading mobile network operators use analytics to create more targeted marketing. Get real-world examples of companies that are using subscriber analytics to reduce customer churn, and find out what it takes to put big data to work in your organization.
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ibm, eu comms, csp, subscriber analytics, analytics, cem, customer experience marketing, targeted marketing
    
IBM
Published By: FICO EMEA     Published Date: Jan 25, 2019
As telecom markets become more saturated and competitive, your customer decisions must become more precise. As regulatory oversight expands, they must be demonstrably fair to consumers and explainable to regulators. Across the credit lifecycle, these more targeted decisions should be aligned with regulatory requirements. Download the Product Sheet and help your company drive performance improvements by making predictably, consistently better decisions across your credit lifecycle.
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analytics, artificial intelligence, customer lifecycle, insights, telecom credit lifecycle, customer acquisition, optimisation
    
FICO EMEA
Published By: Movable Ink     Published Date: Oct 04, 2016
Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, e-commerce
    
Movable Ink
Published By: Veracode     Published Date: Jun 26, 2019
Software plays a central role in business processes and in our daily lives, and companies of all sizes and industries are building, buying and downloading more applications than ever before. However, this increased dependence on software makes the applications powering our world a prime target for cybercriminals. Applications are the No. 1 attack vector for cybercriminals and the main source of breaches. In addition, the way software is developed is changing. Contemporary application development methodologies like DevOps are increasing the speed and precision with which software is produced and deployed. The increased speed and precision have created a modern software factory akin to the manufacturing factories of past industrial revolutions.
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Veracode
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
    
Spredfast, Inc.
Published By: Bluecore     Published Date: Dec 10, 2018
Bluecore helped evo: Move from batch and blast to 1:1 email marketing Replace one-size-fits-all promotional emails with automated emails that feature targeted content and send based on customers taking certain actions or changes to products. Scale the email program and results without scaling the team Introduce 15 high performing email campaigns and expand the email program reach to support a growing business without adding new headcount. Add new value for shoppers and the marketing team Launch a series of emails that proactively notify customers about changes to products with which they’ve engaged, including price and stock changes, while simultaneously adding a new opportunity to capture email addresses.
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Bluecore
Published By: Oracle Commerce Cloud     Published Date: Feb 05, 2016
Are you setting unattainable targets? It seems counter-intuitive, but 95% of Chief Sales Officers (CSOs) reported higher revenue targets and 86% are not very confident they can reach them. With over 25 years in sales – 15 of those in sales management and 3 years in executive leadership, I’ve seen my share of sales failures and successes. In that time, I’ve learned that if you want to be a sales leader who can easily adjust plans and withstand a barrage of obstacles, you’ll need the support of a knowledgeable sales team, modern best practice processes, and technology. With this holistic approach, you can design the optimal plans and effectively implement them to drive performance. This brief will act as your roadmap with tips about how best to utilize people, processes, and technology to improve your company’s sales performance.
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Oracle Commerce Cloud
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
“More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. That’s not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
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BlackBerry Cylance
Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes
Published By: SearchForce     Published Date: Mar 31, 2011
Explore how you can understand the Facebook user, identify your target audience and create more granular campaigns.
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facebook advertising, facebook campaigns, facebook ads, facebook optimization, social media marketing, paid search
    
SearchForce
Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising, emerging marketing, social media
    
AdRoll
Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
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facebook, marketing, social media, emerging marketing, social media marketing, market research, interactive marketing, web analytics
    
Facebook
Published By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
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facebook, targeting, social, impressions, emerging marketing, social media, advertising agencies, internet marketing
    
AdRoll
Published By: Cox Business     Published Date: Dec 19, 2016
As we continue to move forward into an age of big data, optimization, and shared information through the capabilities of better networking technologies, opportunities have never been greater for using technology to improve the way the government interacts with constituents. However, increasing dependence on web and network services also makes government a tempting target for hackers. Distributed Denial of Service attacks, data breaches, leaks, the risks can be enormous. Recent events have shown us that now more than ever, government servers are getting victimized by well-funded teams of foreign hackers, possibly funded by their government.
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Cox Business
Published By: VMware     Published Date: Sep 13, 2011
Federal datacenters, which house an enormous wealth of legacy assets, are the primary targets for agencies evaluating different cloud computing approaches. When agencies begin their journey to the cloud with virtualization-an IT transformation starting point that preserves existing investments-they realize significant agility, cost and security benefits. Federal IT leaders are deploying VMware cloud infrastructure solutions to meet these new directives.
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vsphere, vmware, storage, vsa, cluster service, technology, storage
    
VMware
Published By: ThreatTrack Security     Published Date: May 21, 2015
Watch this webinar for a discussion on: • Advanced threats and their potential points of entry • Why Advanced Targeted Attacks will continue to confound organizations with even the best defenses • Methods, practices, and technologies to help quickly detect and respond to these advanced attacks
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advanced threats, advanced targeted attacks, security, cybersecurity
    
ThreatTrack Security
Published By: CA Technologies     Published Date: Aug 24, 2017
Target, Home Depot, eBay, le Bureau de gestion du personnel des États-Unis... Les incidents de sécurité majeurs subis par ces organisations (et d’autres) récemment sont survenus suite au vol ou à la compromission des informations d’identification d’un utilisateur à forts privilèges qui disposait d’un accès étendu à des systèmes sensibles. Dans près de deux tiers des cas, la violation initiale a été facilitée par la faiblesse des pratiques de sécurité mises en place par un tiers, fournisseur ou partenaire commercial, qui avait accès à un réseau interne. C’est en volant les informations d’identification de ce tiers que les attaquants ont été en mesure d’exploiter les infrastructures informatiques des entreprises visées, pour y localiser des comptes à forts privilèges qu’ils ont ensuite utilisés pour accéder à des systèmes critiques et leur porter atteinte.
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CA Technologies
Published By: Insight Software     Published Date: May 22, 2018
Different finance departments want different financial solutions. Some may simply require financial reporting while, at the other end of the spectrum, some will want a comprehensive performance management solution. This paper compares different approaches to these choices that are available for the JD Edwards EnterpriseOne and World Enterprise Resource Planning (ERP) environments. The offerings in this space range from simple reporting tools to complete, integrated solutions. While noting the value that targeted toolsets provide, a survey of the available offerings suggests that most organisations are better served by implementing a holistic, integrated approach rather than a hybrid, multivendor approach.
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performance, management, enterprise, environment, departments, spectrum, solutions
    
Insight Software
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