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Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
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spredfast, social media, best practices for retail brands, marketing, audience targeting, retail brands
    
Spredfast, Inc.
Published By: Citrix     Published Date: Jun 03, 2015
Download now to uncover five things you need to do to get the right people in your webinars.
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webinars, webinar, customer experience/engagement
    
Citrix
Published By: Optify     Published Date: Aug 03, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
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b2b, optify, seo, search engine optimization, lead generation, inbound marketing, search marketing, email marketing
    
Optify
Published By: Optify     Published Date: Aug 13, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
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b2b marketing, keywords, seo, search engine marketing, keyword diversity, optify, inbound marketing, search engine optimization (seo)
    
Optify
Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
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sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing conversion in your marketing and how to bring effectively bring these tips and action items to your organization!
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targeting, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Affirm     Published Date: May 11, 2015
You’ve probably heard that Millennials make up nearly a quarter of the U.S. population, and contrary to popular belief, contribute a sizeable amount to retail sales each year. However, you’ve probably also heard that Millennials think, breathe, act and shop very differently than your traditional customers. Fear not!This article will arm merchants with important insights into the lives of Millennials, and provide helpful tools to convert your Millennial target audience into happy customers.
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millennial shoppers, retail sales, traditional customer, important insights, customer experience, customer experience/engagement, sales
    
Affirm
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the 5 ways to ensure your brand gets noticed by the people who you are trying to reach and see how you can boost your audience engagement and improve your ROI.
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spredfast, mass relevance, sponsorships, audience targetting, roi, audience engagement, brand recognition, emerging marketing
    
Mass Relevance
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"A learning management system (LMS) is designed to do more than “check the box” on training. It’s also a powerful platform ready to deliver meaningful, targeted education and engage workers with career development opportunities. Importantly, an LMS can help your company increase the ROI of employee training and learning. Download our quick-read guide on how an LMS can: 1. reduce costs and inefficiencies by streamlining the delivery of learning 2. reduce hiring and turnover costs by retaining high performers 3. increase new hire engagement and productivity by integrating ongoing learning with onboarding 4. drive unified success by aligning employee and organizational goals 5. reduce cost of administering compliance training"
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Cornerstone OnDemand
Published By: Monetate     Published Date: Aug 19, 2014
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. But how do you deliver that level of revenue-driving personalization? This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
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subject line, geo-targeting, personalized emails, email strategies, email marketing, interactive marketing, crm & customer care, business intelligence
    
Monetate
Published By: Oracle OMC     Published Date: Aug 30, 2018
Why cast a wide net when you can spearfish instead? Target the right people based on the right attributes with the right technology – and leave wasted impressions in the dust. Learn how to segment smarter here.
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Oracle OMC
Published By: Spredfast, Inc.     Published Date: May 08, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social network, marketing opportunities, social media, traditional marketing
    
Spredfast, Inc.
Published By: BrightEdge     Published Date: Apr 15, 2013
Download this whitepaper for an overview of how BrightEdge and Facebook are working together to target the "Social SEO" opportunity. This paper outlines simple and highly effective ways to address the Social SEO opportunity.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment
    
BrightEdge
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach, search marketing
    
Revana
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On
Published By: Tenable     Published Date: Mar 08, 2018
Which questions have you overlooked and why do the answers matter? According to Gartner, “OT SRM (security and risk management) leaders must ask the right questions during the technology procurement process to achieve long-term success in their security investments.” Further, Gartner states, “Translating IT security practices and copying IT security technology will not result in a secure operational technology (OT) environment.” By reading “7 Questions SRM Leaders Aren't Asking OT Security Providers,” you’ll learn which questions to ask, why they matter, and be armed with follow-up guidance to make smarter decisions. Questions covered include: - Does the Solution Provide Asset Discovery to Enable Operational Continuity and System Integrity? - Does the Solution Detect and Alert on Known Common Vulnerabilities and Exposures? - Does Your Solution Provide IT Support in Addition to OT? - Does Your Solution Support Secure IT/OT Alignment? Threats and vulnerabilities originally targeti
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Tenable
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Mintigo     Published Date: Nov 20, 2017
What is ABM and why is it so cool? Rarely do new trends catch the attention of marketers with the velocity and intensity of Account Based Marketing (ABM). So what is ABM and how should marketing and sales executives strategically evaluate an ABM program for their organization? The definition of ABM is: The systematic process to use data and intelligence to discover, identify, segment, target, engage and win business.
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Mintigo
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: AWS     Published Date: May 25, 2018
Effective security for cloud-hosted web applications requires full visibility into the environment in which the apps live and the potential exposure to vulnerabilities — and to do so consistently, while proactively monitoring for attacks without causing delays in application development and delivery. Cloud adoption means that a focus on perimeter security is not sufficient and may even be obstructive, because it can impact application performance and availability. Similarly, relying on your cloud service provider’s security services is insufficient; any provider will tell you that securing the cloud environment is a shared responsibility between cloud service provider and customer, and the responsibility for specifically securing web applications is the sole responsibility of the customer. And although the industry as a whole has become better at protecting lower-level network and server resources, as attackers look for targets, they are moving up the application stack.
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AWS
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data
    
TruSignal
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