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Published By: AWS     Published Date: May 25, 2018
Effective security for cloud-hosted web applications requires full visibility into the environment in which the apps live and the potential exposure to vulnerabilities — and to do so consistently, while proactively monitoring for attacks without causing delays in application development and delivery. Cloud adoption means that a focus on perimeter security is not sufficient and may even be obstructive, because it can impact application performance and availability. Similarly, relying on your cloud service provider’s security services is insufficient; any provider will tell you that securing the cloud environment is a shared responsibility between cloud service provider and customer, and the responsibility for specifically securing web applications is the sole responsibility of the customer. And although the industry as a whole has become better at protecting lower-level network and server resources, as attackers look for targets, they are moving up the application stack.
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AWS
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data
    
TruSignal
Published By: WatchGuard Technologies     Published Date: Apr 20, 2011
This white paper examines five steps to better security that today's retail businesses can't afford to ignore on their networks - from application control to data loss prevention - to ensure business continuity and PCI DSS compliance.
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watchguard xcs, security for retailers, zeus botnet, web security, web content filtering, https inspection, data loss prevention, targeted attacks
    
WatchGuard Technologies
Published By: HP     Published Date: Aug 04, 2010
Virtualization is moving to the mainstream and may soon be overtaking non-virtualized environments as a method for deploying applications. Does this broad adoption of virtualization, though, make network security easier or more difficult to achieve? While responses to this question are still highly varied, one thing is certain: most companies still have no clear and definite security policy for their virtual environments.
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security hype, hyper-jacking, 3com, vm escape, vm hopping, vm theft, vm sprawl, virtualization security
    
HP
Published By: Infoblox     Published Date: Sep 09, 2014
Stories about devastating cyberattacks are plaguing the news. Why? The DNS protocol is easy to exploit. See your network the way hackers do—as an easy target. Learn how you can effectively secure your DNS infrastructure today.
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infoblox_dns_firewall, infoblox_dns, infoblox_dns_server, infoblox_security, infoblox_dns_security, infoblox_security_device_controller, infoblox_dhcp_fingerprinting, infoblox_sdc
    
Infoblox
Published By: CrowdStrike     Published Date: Aug 01, 2017
Learn the inner workings of ransomware and how companies are fighting back. Once a “consumer-only” problem, Ransomware now has an established business case for profitability, and that’s driving criminals to expand their operations and hunt for more lucrative prey. As a result, commercial enterprises and other large organizations are increasingly in the crosshairs.Download this whitepaper to learn:?The evolution of Ransomware and why businesses can’t afford to ignore it?How perpetrators tactics and targets are evolving to maximize profits?Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
Damaging widespread attacks such as WannaCry provide grim reminders of how prevalent Ransomware attacks have become. Adversaries are not only launching Ransomware attacks against a wide range of industries, they are consistently evolving their tools, tactics and procedures (TTPs) to foil your organization’s best cybersecurity strategies. A white paper, “Ransomware, a Growing Enterprise Threat,” offers in-depth analysis of Ransomware and explains why organizations can’t afford to ignore this increasingly challenging cyber threat. Download this white paper to learn • The evolution of Ransomware and why businesses are being targeted more frequently • How perpetrators tactics and targets are evolving to maximize profits • Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
    
AcquireWeb
Published By: FireEye     Published Date: Feb 28, 2014
Organizations face a new breed of cyber attacks that easily thwart traditional defenses. These advanced attacks are targeted. They are persistent. And they are devastatingly effective at breaching your systems and stealing your sensitive data. This paper examines: The limitations of existing security solutions; Several security architectures, including sandbox-based products; An architecture built from the ground up to truly protect against today's advanced attacks.
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fireeye, persistent threats, advanced attacks, data centers, cyber-attacks, speed of detection, accuracy of detection, small businesses
    
FireEye
Published By: LogRhythm     Published Date: Aug 08, 2016
IT environments have become much more vulnerable as enterprise mobility, cloud services and “bring-your-own-everything” have broken down the defensible perimeter and added layers of complexity to securing the enterprise. At the same time, the nature of cyber threats has changed dramatically. Threat actors are well organized and well funded, and many of them are known to be supported by nation states. They have sophisticated technical skills which allow these actors to create custom malware for very specific targets, and they are relentless in pursuit of their objectives. Moreover, almost anyone with a malicious intent can purchase malware and rent botnets on the Dark Web, lowering the bar for criminal entities, nation states, and terrorists to use cyber as a weapon of choice towards their intended purpose.
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security, technology, best practices, information technology, cyber threats, mobility
    
LogRhythm
Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
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marketo, account based marketing, abm, lead generation, target accounts, market research, list management, lead generation & automation
    
Marketo
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
"Since a decade the market has seen an outburst of data. With Managing and Securing Data is Crucial. With 3.8 Billion mobile users and 24 Zetta bytes of data created, and 100% attacks that target username and password credentials, managing and securing data has become a crucial and the most critical aspect for almost every Business. Oracle’s SPARC M7 processor, with Oracle’s Software in Silicon technology, is the industry’s most advanced multi thread, multi-core processor with unique capabilities for information security. It sets the foundation for mission-critical cloud based server infrastructure with unprecedented levels of security, efficiency, and performance.
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Oracle PaaS/IaaS/Hardware
Published By: Skillsoft     Published Date: Mar 03, 2015
This paper offers a set of best practices for identifying learning needs that support business priorities, align a solution and measure results. It is a consolidated set of ideas, tips and techniques collected from the experiences of Skillsoft customers.
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learning management, business priorities, learning growth model, e-learning, performance tools, performance requirements
    
Skillsoft
Published By: Solution Publishing     Published Date: Oct 02, 2007
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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solution publishing, lead gen, lead generation, lead quality, b2b, b-to-b, smartstream, sas
    
Solution Publishing
Published By: Clustrix     Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring. If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions. This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
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technology, clustrix, online advertising, real time bidding, database, analytics
    
Clustrix
Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll
Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Learn how Dassault Systèmes Program Management solutions can help Aerospace and Aviation companies reliably execute on their proposed plans to meet their design, cost and schedule targets. Read this whitepaper and gain insights into new practices in four key areas: • Consolidate all program data in one central data repository to use institutional knowledge and improve design analysis and decision support • Data reuse between organizations to avoid duplicate efforts and misunderstandings • Real-time reporting automation of key data to assess program performance and anticipate risks and opportunities • Program control with real-time, up-to-date, detailed and verifiable information while preserving program and partner IP
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dassault, systemes, program management, aerospace and aviation, program data, automation
    
Dassault Systèmes
Published By: McAfee     Published Date: Apr 25, 2014
Sophisticated advanced targeted malware requires a sophisticated approach. This solution brief explains how to defend your organization with a comprehensive, layered approach that identifies, contains, and remediates these insidious threats.
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"advanced malware, targeted malware, layered malware defense, targeted attacks, critical infrastructure threats, forensic analysis, static detection, dynamic detection
    
McAfee
Published By: Qualys     Published Date: Nov 05, 2013
A zero-day threat is a vulnerability that becomes known to the vendor on the same day it becomes known to the public, meaning IT assets targeted by a zero-day threat won't have a patch available when it's needed. However, zero-day attacks operate in a realm of the probable - they work only because there are exploitable vulnerabilities within IT systems. Many of these can, and should be prevented. This guide describes why organizations are vulnerable to zero-day attacks, and what you can do to add a zero-day offense to your existing vulnerability management processes to protect your organization's assets and data.
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qualys, qualys zero-day risk analyzer, zero-day, zero-day offense, vulnerability, vulnerability management, zero-day threat, patch availablity
    
Qualys
Published By: IBM     Published Date: Jan 27, 2017
High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-c entric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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IBM
Published By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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customer analytics, data matching, big data, competitive advantage, customer loyalty
    
IBM
Published By: IBM     Published Date: Mar 17, 2009
CPDA’s Product Lifecycle Management (PLM) research programs target the critical decisions in Product Lifecycle Management challenging Design, Engineering, Manufacturing, and Information Technology managers and executives. CPDA’s PLM collaborative research programs provide indepth analysis of strategies, products, issues, processes, technologies, trends, case studies, and surveys for assessing technology, business goals and objectives, and implementation road maps.
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ibm, telelogic, addressing future automotive needs, model-driven systems, product value management, plm, computer-aided design, cad
    
IBM
Published By: Adobe     Published Date: Apr 23, 2018
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018. Why the target audience should care: Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
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Adobe
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
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digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation
    
Adobe
Published By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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marketing channels, marketing guide, triggered emails, re-targeted emails, emerging marketing, internet marketing, marketing research
    
Adobe
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