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Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: IBM     Published Date: Jul 23, 2009
Co-authors Moshe Cohen and Michael Lundblad examine the balance in managing business transformation and risk, look at reasons for software development's changing landscape and discuss solutions that can help your organization improve quality management to position you for innovation and growth.
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ibm, ibm telelogic, roi, infrastructure, soa, alm, kpi
    
IBM
Published By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Mar 16, 2017
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.
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dam. digital asset, management, asset management, asset creation, customer experience
    
Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Learn why 78% of marketers say the right digital asset management system can fast-track time to market and ensure that your content flows free and easy.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also mean evolving corporate or office culture.
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Adobe
Published By: IBM     Published Date: Jun 25, 2018
A collaboration between IBM and CLS, the largest provider of settlement and risk mitigation services for the global foreign exchange market, showed how financial institutions can reap blockchain’s benefits by managing and minimizing risks to the existing business. Instead of a wholesale approach of replacing existing systems, new functionalities were gradually embedded into current processes, moving data from legacy systems to the new blockchain solution operating in parallel. Read this report to learn more about the ongoing CLS-IBM blockchain initiative and what drives the success of its commercial implementation. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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live person, chat software, interactive marketing
    
Live Person
Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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email marketing, liveperson, live chat, chat, customer loyalty, live person, customer support, service management, collaboration, customer experience management, customer relationship management, crm, tech support
    
Live Person
Published By: Domino Data Lab     Published Date: Feb 08, 2019
As organizations increasingly strive to become model-driven, they recognize the necessity of a data science platform. According to a recent survey report “Key Factors on the Journey to Become Model-Driven”, 86% of model-driven companies differentiate themselves by using a data science platform. And yet the question of whether to build or buy still remains. This paper presents a framework to facilitate the decision process, and considers the four-year projection of total costs for both approaches in a sample scenario. Read this whitepaper to understand three major factors in your decision process: Total cost of ownership - Internal build costs often run into the tens of millions Opportunity costs - Distraction from your core competency Risk factors - Missed deadlines and delayed time to market
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Domino Data Lab
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Speed and agility matter. Businesses are being disrupted every day by digital upstarts that find ways to address new market requirements before the more established companies can respond. Despite talented IT teams and years of head start in both architectural and development work, it is still difficult to respond to these challenges using traditional development patterns centered around monolithic software applications. It’s simply impossible to get to market quickly when applications need to be maintained, modified and scaled as a single entity by a large, heavily inter-dependent team. From this need has arisen the microservices paradigm: a set of patterns for software architecture, development, deployment and culture that focus on speed and agility. From small, independent services and teams to automated deployment to fault tolerance and resiliency, these patterns help accelerate time to market.
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CA Technologies EMEA
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm, social media, content management systems, interactive marketing, marketing software, web analytics
    
IBM
Published By: Pure Storage     Published Date: Oct 09, 2017
Over time, hybrid cloud will increasingly become the mainstream deployment model for IT infrastructure. Flash storage brings with it many benefits necessary in hybrid cloud environments, and IDC already views it as a requirement for enterprise workloads that have any performance sensitivity. This IDC white paper discusses the state of enterprise storage with respect to the evolving cloud storage market, explains why flash storage is needed in these environments, and then discusses what Pure Storage, a leading all-flash array vendor, brings to the table in this area. The document concludes with a short service provider case study.
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cloud analytics, cloud development, cloud storage, cloud management, cloud security, cloud services, storage analytics
    
Pure Storage
Published By: webMethods     Published Date: Aug 21, 2009
Business integration is becoming increasingly important for many companies, with the need to streamline processes for efficiency and productivity while at the same time leveraging years of IT investments and becoming a more agile business that can move swiftly to exploit market opportunities and beat competition.
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business integration, integration, return on investment, roi, business process management, bpm, business process automation, bpa, competitive, web methods, webmethods
    
webMethods
Published By: Cox Business     Published Date: Dec 19, 2016
Businesses need to plan for unforeseen events that can disrupt productivity, impair the customer experience, and possibly even threaten a business’s existence. A disruption every business needs to plan for is any event that destroys valuable data, inhibits access to data, or causes downtime of core applications. Consider the staggering amount of information your company stores electronically. What if an unforeseen event destroyed all financial records, client contacts, and application data? You wouldn’t be able to send customers accurate invoices. Your marketing efforts might be undermined. You would lack key metrics for measuring quality, profitability, and more. The losses could be staggering. In every aspect of life, it’s smart to plan for unexpected events. That’s especially true for two plans every business must have: a disaster recovery plan and a business continuity plan.
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Cox Business
Published By: IBM     Published Date: Aug 18, 2015
As a general rule of thumb, the cost of acquiring new customers is four times that of retaining existing ones. To grow market share, insurers need new customers. But for the balance sheet, retention has a much larger impact.
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ibm, engagement, crm, customer, value, insurance, market share, renewal, internet marketing, crm & customer care, e-commerce
    
IBM
Published By: YouSendIt     Published Date: Jul 18, 2011
This case study illustrates how AMAG drastically cut completion time of critical projects by eliminating e-mail transfer of large files, ultimately improving security, increasing cost-savings and accelerating time to market.
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amag, pharmaceuticals, intravenous drugs, anemia, online file sharing, ftp replacement, send large files, secure file transfer, managed file transfer, file transfer, online file storage, large email attachment, upload, upload files, send it on, yousendit, file sharing, yousendit file sharing
    
YouSendIt
Published By: Vertica     Published Date: Jan 19, 2010
Pink OTC Market Inc. is the third largest U.S. equity trading marketing place. Learn how Pink OTC built a highly available and highly reliable (no downtime in a year of production use) data warehouse using Vertica's Analytic DBMS that cost-effectively stores billions of records and scales easily by simply adding CPUs without incurring additional licensing fees.
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pink, adr, data warehousing, vertica, dbms, database, analytical applications
    
Vertica
Published By: Vertica     Published Date: Dec 09, 2008
BlueCrest Capital Management is a leading European hedge fund, with $15B in assets-under-management. Learn how BlueCrest uses Vertica Analytic DBMS to obtain real-time analysis while simultaneously loading vast amounts of new market data.
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vertica, data management, data warehousing, dbms, data mining, data source, data, security, business intelligence
    
Vertica
Published By: Cotendo     Published Date: Sep 01, 2010
The company needed a different CDN and website acceleration solution to provide its users with the level of responsiveness to changing stock market conditions that they depend on - and that Seeking Alpha demanded of itself.
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cotendo, case study, real-time financial market information, cdn, content delivery
    
Cotendo
Published By: Workday     Published Date: May 09, 2018
The 8th Annual CFO Alliance Sentiment Study surveyed more than 500 senior financial executives from public and private organizations across industries nationwide on anticipated challenges, focuses, and evolving landscapes of the C-suite and broader organizational hierarchy in the middle market. Read report.
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Workday
Published By: Jonckers Translation & Engineering     Published Date: Jul 13, 2010
In this whitepaper, we will discuss: 5 Important Questions to Ask Yourself to Determine Need; Supplier Dependency; Time to Market; Cost Tolerance; Risk and more!
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jonckers, strategic sourcing, project timelines lsp, localization, project management, ad management, crm and sales tools, localization, machine translation, product development life cycle, pdlc)
    
Jonckers Translation & Engineering
Published By: Jonckers     Published Date: Apr 11, 2011
In this whitepaper, we will discuss: 5 Important Questions to Ask Yourself to Determine Need; Supplier Dependency; Time to Market; Cost Tolerance; Risk and more!
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jonckers, strategic sourcing, project timelines lsp, localization, project management, ad management, crm and sales tools, localization, machine translation, product development life cycle, pdlc), interactive/pr agencies, crm solutions/software, customer experience/engagement
    
Jonckers
Published By: Dell EMC     Published Date: May 04, 2018
Digital transformation has become a business imperative as most aspects of economic engagement have become digital. Around the globe, businesses and government agencies are re-engineering their technology infrastructures to keep pace with customer demands, spur innovation and stay competitive in an ever-evolving digital economy. Hyper-Converged Infrastructure (HCI) systems bundle multiple technology components together into single systems, enabling IT departments to spend less time managing separate data center components and more time proactively delivering value to the business. In this white paper, we compare the portfolio offerings of Dell EMC and HPE, and highlight significant benefits to be realized when partnering with the HCI market leader: Dell EMC. Dell EMC provides a tightly integrated software ecosystem and the flexibility to run multiple workload types, providing solutions to a broader customer base than HPE.
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Dell EMC
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