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Emerging Marketing

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White Paper Published By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
Tags : 
social media, business to business, b2b, popular social media tools, financial services
    
Manifesto
White Paper Published By: Jive Software     Published Date: Mar 03, 2010
This white paper will provide a framework for creating these types of environments to help facilitate the conversations, as well as guidance around how to apply that content to transform your organization.
Tags : 
jive, build online community, social web, brand affinity, conversation
    
Jive Software
White Paper Published By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Tags : 
social media, matternow, communications, brand management, media toolkit
    
BatchBlue Software
Case Study Published By: Sparta Social Networks     Published Date: Oct 10, 2008
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
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sparta, social network, oxygen, social media marketing
    
Sparta Social Networks
Case Study Published By: Sparta Social Networks     Published Date: Oct 10, 2008
This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8’s 74,000 lines, and are one of several drivers in the company's quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.
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sparta, social network, packet8, internet protocol (voip), social media marketing
    
Sparta Social Networks
White Paper Published By: Clickatell     Published Date: May 20, 2008
This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
Tags : 
clickatell, mobile banking, mobile marketing
    
Clickatell
Case Study Published By: Clickatell     Published Date: May 20, 2008
To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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clickatell, location based services, mobile marketing
    
Clickatell
Case Study Published By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
Tags : 
customer centric messaging, clickatell, standard bank, mobile marketing
    
Clickatell
White Paper Published By: Clickatell     Published Date: May 20, 2008
Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone’s success lies not just in its simplicity, but also in its adaptability.  Download this white paper to learn more.
Tags : 
clickatell, mobile marketing, sms marketing
    
Clickatell
White Paper Published By: PKWARE     Published Date: Oct 22, 2007
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
Tags : 
sms marketing, mobile marketing, email marketing, text messaging, text marketing
    
PKWARE
White Paper Published By: blinkx     Published Date: Mar 15, 2007
This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.
Tags : 
video seo, search engines, search engine optimization, emerging marketing, podcast marketing
    
blinkx
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Sub-Categories: Mobile Marketing, Online Video Marketing, Social Media Marketing

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