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Webinar Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships
    
Webtrends
White Paper Published By: Pardot LLC     Published Date: Jun 09, 2011
Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.
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content., email campaigns, marketing automation, pardot, tailoring
    
Pardot LLC
White Paper Published By: G+     Published Date: Jun 07, 2011
What do former execs from HP, PepsiCo Global Foods, and GE Water think about Medical Device innovation? Download this white paper to view the top takeaways from GLG's Best Practices in R&D for Medical Device Innovation panel.
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g+ content, glg, best practices, r&d, medical device
    
G+
White Paper Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
With the right technology, it can be easy to collect customer feedback, improve satisfaction metrics and increase customer retention. But you need to have the right tools.
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cvent, web surveys, online surveys, feedback management, feedback software
    
CrowdCompass by Cvent
White Paper Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
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cvent, web surveys, online surveys, feedback management, enterprise feedback management
    
CrowdCompass by Cvent
White Paper Published By: IBM Software     Published Date: May 24, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
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ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
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ibm, business analytics, data analysis, performance management, customer
    
IBM Software
White Paper Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester
    
Gomez Marketing
White Paper Published By: Gomez Marketing     Published Date: May 23, 2011
Delivering an exceptional Web experience has never been easy, but it used to be simpler: if your content looked good in Internet Explorer, you could be reasonably certain your site was working for most of your end-users. Read on.
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compuware, web performance management, multi-browser, optimal web site performance, web experience
    
Gomez Marketing
White Paper Published By: Trillium Software     Published Date: May 19, 2011
Effective CRM demands a single, complete, accurate view of customer information including purchasing history, product interest, and support interactions. Enterprises require a solution to discover data issues, correct and standardize, and maintain data accuracy and consistency.
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trillium software, single customer view, data quality, crm, customer relationship management
    
Trillium Software
White Paper Published By: G+     Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
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gerson lehrman group, online focus group, oncologist, e-detailing, online network
    
G+
White Paper Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
Tags : 
limelight networks, website performance, customer retention, online buying experience, seo
    
Limelight Networks
White Paper Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing
    
Adobe Systems, Inc.
White Paper Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe Systems, Inc.
Webinar Published By: ESET, LLC.     Published Date: May 16, 2011
Trends such as mobility, Web 2.0, and consumerization are shattering traditional notions of IT control. As a result, IT security organizations are struggling to defend against a more formidable hacker adversary at a time when they have less visibility and control over their IT environment. As part of our Cybersecurity Masters webinar series, ESET would like to invite you to attend these expert presentations by Forrester and ESET.
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eset, cybersecurity webinar, security manager, it security, crm solutions/software
    
ESET, LLC.
White Paper Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion
    
TimeTrade Systems Inc.
Free Offer Published By: ESET, LLC.     Published Date: Apr 19, 2011
ESET NOD32 Antivirus 4 protects your business without creating system slowdowns that negatively impact productivity. It is effective against emerging malware and Internet threats as they are released, not hours or days later. Request your free trial today.
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eset, nod32 antivirus 4, free trial, malware, productivity
    
ESET, LLC.
White Paper Published By: Neustar     Published Date: Apr 14, 2011
Learn how retailers can use mobile barcodes to attract new customers, keep their existing customers, and build multiple and repetitive sales.
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neustar, mobile barcode, 2d barcode, qr code, retail
    
Neustar
White Paper Published By: Jonckers     Published Date: Apr 11, 2011
In this whitepaper, we will discuss: 5 Important Questions to Ask Yourself to Determine Need; Supplier Dependency; Time to Market; Cost Tolerance; Risk and more!
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jonckers, strategic sourcing, project timelines lsp, localization, project management
    
Jonckers
White Paper Published By: Jonckers     Published Date: Apr 11, 2011
This case study examines Adobe's globalization efforts in transforming traditional practices to global content value chains and outlines how Adobe's been able to do it successfully.
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jonckers, multilingual product content, value chain, machine translation, localization
    
Jonckers
White Paper Published By: UBM TechWeb     Published Date: Apr 07, 2011
Elliot Kass, UBM TechWeb's Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones.
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ubm techweb, technology white papers, content marketing, lead generation, tech audience
    
UBM TechWeb
White Paper Published By: Bluewolf     Published Date: Apr 04, 2011
From extensive work with thousands of salesforce.com customers, Bluewolf has identified what separates the companies that are most effective with salesforce.com post-implementation.
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bluewolf, roi paradox, salesforce, cloud computing, salesforce.com
    
Bluewolf
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Customer Experience Transformist Bruce Temkin discusses Online Customer Struggle and its effects on site conversion and customer retention.
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bruce temkin, customer retention, tealeaf, geoff galat, customer struggle
    
Tealeaf
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Tealeaf's Customer Service Optimization Suite is the only solution that provides agents in the contact center with a complete view of what visitors saw, did and experienced on your website.
Tags : 
customer service optimization, customer experience gap, john dawes, tealeaf, multi-channel customer experience
    
Tealeaf
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Do you let the customer abandon and hope they have a better experience the next time they visit your site (assuming they return)?
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tealeaf, cem solutions, real-time customer recovery, remarketing, web analytics
    
Tealeaf
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Sub-Categories: CRM Solutions/Software, Customer Experience/Engagement

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