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White Paper Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands
    
Adobe
White Paper Published By: Samsung     Published Date: Feb 02, 2016
The NPD Group, a market research firm, estimates that 50 to 70 percent of fast-food sales happen in the drive-thru lane. That’s in an industry that does an estimated $200 billion in annual sales across some 240,000 locations.
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samsung, outdoor display, market research, fast-food sales, npd group
    
Samsung
White Paper Published By: Samsung     Published Date: Feb 02, 2016
Many educational institutions are turning to digital signage to improve communication of campus issues and emergencies in a quick and efficient manner.
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samsung, displays, digital, signage, college
    
Samsung
White Paper Published By: Samsung     Published Date: Feb 02, 2016
The sensors and actuators of the Internet of Things are becoming the programming chiefs for digital signage networks.
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samsung, sensors, internet, digital, brand
    
Samsung
White Paper Published By: SAP     Published Date: Jan 15, 2016
The future of Retail is being driven by the evolving customer experience. In order to succeed, retailers must anticipate and address customer wants and needs. Transformation pays off: companies that manage their customer experiences effectively are seeing measurable gains in operational performance and financial results.
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sap, customer experience, retail, finance, crm & customer care
    
SAP
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Sitecore     Published Date: Nov 05, 2015
In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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sitecore nfusion, customer lifecycle, customer loyalty, customer experience, customer insight
    
Sitecore
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to: - Produce greater ROI - Increase conversions - Produce higher revenues - Give greater lifetime customer value
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digital, cms, customer service, conversions, sitecore
    
Sitecore
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today.
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marketing maturity, uponor, sitecore, crm, customer experience
    
Sitecore
White Paper Published By: Qvidian     Published Date: Sep 09, 2015
Download this Research Perspective today and learn how to improve your sales execution through your selling process.
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qvidian, sales performance, selling process, sales playbooks, best practices
    
Qvidian
White Paper Published By: Adobe     Published Date: Aug 28, 2015
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
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customer experience, adobe creative cloud, mobile apps, personalization, optimization
    
Adobe
White Paper Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
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media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan
    
Meltwater
White Paper Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls
    
Adobe
Case Study Published By: eDataSource     Published Date: Jun 15, 2015
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity of 50,000 brands, and how their customers are engaging with those emails.
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email marketing, internet marketing, crm & customer care
    
eDataSource
White Paper Published By: eDataSource     Published Date: Jun 15, 2015
Among the many useful elements of eDataSource’s visibility into the email activity of 50,000 brands is what we can see of how each subscriber in an email marketer’s audience is being mailed by specific other brands. This view provides a picture of which other brands are competing against yours for attention in your audience’s inboxes.
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email marketing, internet marketing, crm & customer care
    
eDataSource
Case Study Published By: eDataSource     Published Date: Jun 15, 2015
eDataSource compares certain quarterly email activity and engagement metrics across four similar retailers, based on our visibility into the email activity of 53,000 brands, and how their customers are engaging with those emails.
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email marketing, internet marketing, crm & customer care
    
eDataSource
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, content management systems
    
Adobe
White Paper Published By: Affirm     Published Date: May 13, 2015
Millennials have very different expectations about online shopping than other generations, and retailers need to learn how to meet and exceed them. This article will showcase three successful e-commerce companies -- Casper, Tradesy, and Boosted Boards -- and how they are using specific strategies to build loyalty among their Millennial customers. We also offer actionable tips for e-commerce merchants to win over Millennials.
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e-commerce, repeat visits, customer expectations, successful e-commerce, customer loyalty
    
Affirm
White Paper Published By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
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market research, new technique, market analysis, customer preferences, customer experience/engagement
    
IBM
White Paper Published By: Adobe     Published Date: Mar 06, 2015
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI.
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responsive web design, customer engagement, roi, adobe, customer experience/engagement
    
Adobe
Webinar Published By: Aerohive     Published Date: Feb 17, 2015
This video shows how Aerohive Wi-Fi allows retailers to improve customer experience.
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improve customer experience, aerohive networks for retailers, guest access, improve communication with customers, customer experience/engagement
    
Aerohive
White Paper Published By: Lumesse     Published Date: Feb 13, 2015
This White Paper illustrates the trends that increase the complexity of recruitment, causing talent acquisition managers and HR leaders significant concern: the emergence of new technology, changing demographics and recruiting across borders and increasing globalisation.
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use of technology in recruitment, new recruitment methods, mobile jobseekers, social media, customer experience/engagement
    
Lumesse
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
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transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This paper explains the new mobile trends for 2015 and how Brands embracing the mobile mind shift will pull Ahead of those treating mobile as just another channel.
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new mobile trends, most brands will underinvest in mobile, importance of mobile for business, customer experience/engagement, mobile marketing
    
Adobe
White Paper Published By: Acrolinx     Published Date: Jan 28, 2015
Watch Your Tone! offers valuable advice on how you can create your own corporate voice — a unique, instantly recognizable style for all your content, that lets you speak with one voice and stand out from the crowd. This must-read resource for content professionals shares deep insights from industry experts and takes you step-by-step through the process of developing your perfect tone of voice.
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tone of voice, corporate voice, platform, style, content
    
Acrolinx
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Sub-Categories: CRM Solutions/Software, Customer Experience/Engagement

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