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Customer Experience/Engagement

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White Paper Published By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
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gamification, channel loyalty, partner relationships, emerging marketing, crm solutions/software
    
Aimia
White Paper Published By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So let’s give it a shot.
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yext, seo, marketing, search engine optimization, duplicate business listings
    
Yext
White Paper Published By: Yext     Published Date: Sep 03, 2014
The key to a mobile local campaign is the Mobile Local Landing page. Download this whitepaper to find out the 3 cornerstones to a successful Mobile Local Landing Page.
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yext, marketing, internet marketing, mobile marketing, mobile local landing page
    
Yext
White Paper Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact
    
Crimson Hexagon
White Paper Published By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
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web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems
    
Adobe
White Paper Published By: TIBCO     Published Date: Aug 18, 2014
Digitalization—the process of exploiting digital information to maximize business success—has increased the value of your data to the point where it is arguably your most important asset. This paper explains why mastery will not be possible with merely adequate integration technology.
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tibco, integration, data integration, business integration, business intelligence
    
TIBCO
White Paper Published By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
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marketing tips, holiday marketing, email production, holiday promotions, email marketing
    
Bronto
White Paper Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers
    
ExactTarget
White Paper Published By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
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inkling, publishing, content creation, digital content, content marketing
    
Inkling
White Paper Published By: IBM     Published Date: Aug 08, 2014
As the world changes around them, many insurers are struggling to be profitable. A combination of disruptive forces — some economic, some societal, some technological — is shaking up the insurance industry comfort zone. Yet some leading insurers manage to stay ahead of the pack, but how?
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strategies, insurers, insurance industry, customer experience/engagement, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans.
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insurance, customer intelligence, solutions, customer retention, marketing plans
    
IBM
White Paper Published By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
Just as organizations have finally gotten on board with the move to omnichannel customer service —offering a seamless consumer experience through available shopping channels—the game has changed once again.
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customer service, multimodal, consumer experience, shopping, channels
    
KANA®, A Verint® Company
Webinar Published By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing, trends, customer-centric, brand
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, marketing, reviews, purchase intent, brand
    
Bazaarvoice
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
Best practices for Agents and Admins providing tips for building a live chat service.
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boldchat, livechat, customer support, tips for building live chat, webinars & web conferencing
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
A Case Study on The North Face and how BoldChat was utilised as a solution to their challenge.
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boldchat case study, the north face, live chat, customer support, crm software
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
This paper provides a Live Chat Comparison with a goal-driven approach to chat vendor selection.
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live chat, boldchat, logmein, comparing live chat vendors, webinars & web conferencing
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
An Aberdeen Group report on the rising financial impact of customer service.
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liven chat, bold chat, customer service, customer support, crm software
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
A research report on streamlining the customer experience with mobile chat.
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mcommerce, live chat, boldchat, logmein, customer support
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
A Nucleus Research guidebook to join.me
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join.me, screensharing, conference meetings, customer service, customer support
    
LogMeIn
Free Offer Published By: Pitney Bowes     Published Date: Jul 17, 2014
Watch this recorded webinar to learn why retailers need to give price-sensitive web consumers stellar customer service and value through guaranteed landed costs and accurate delivery times and tracking.
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pitney bowes, ecommerce, retail, online business, shipping
    
Pitney Bowes
White Paper Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy
    
IHS GlobalSpec
White Paper Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology
    
Gleanster Research
White Paper Published By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
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gleanster, customer relationship management, crm, smb, marketing automation
    
Gleanster Research
White Paper Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights
    
uberVU via HootSuite
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