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Customer Experience/Engagement

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White Paper Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide a five step “roadmap” that organizations can use to transform their marketing organization into a Center of Customer Experience Excellence.
Tags : 
clarabridge, optimizing customer experience, voice of the customer, customer engagement, data source
    
Clarabridge
White Paper Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
Tags : 
clarabridge, customer behaviors, social media program, interacting with customers, product and service problems
    
Clarabridge
White Paper Published By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce
    
IBM
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : 
zenithoptimedia, oracle, eloqua, rules on content, content marketing
    
Oracle
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Seven steps to success with online video
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adobe, video conversion playbook, digital marketing strategies, engaging customers, benefits to conversion
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments
    
Adobe
White Paper Published By: ClearSlide     Published Date: Oct 24, 2013
Many sales leaders are learning that a successful approach to enablement includes providing reps with tools that can help them monitor and track the steps the buyer has already taken on his or her journey. This guide will show you how.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics
    
ClearSlide
White Paper Published By: ClearSlide     Published Date: Oct 24, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download now to see the results.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics
    
ClearSlide
White Paper Published By: ClearSlide     Published Date: Oct 24, 2013
Some salespeople are just naturally better than the rest. But with the right insights from technology, you can create more top sellers within your organization.These 5 tips can help you transform your entire team into top sellers.
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sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics
    
ClearSlide
White Paper Published By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
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personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization
    
IBM
White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
Tags : 
marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
Case Study Published By: CDW     Published Date: Oct 10, 2013
An ambitious mobile strategy built around tablets is helping Hyatt Hotels reach new levels of customer service.
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mobile strategy, case study, wireless strategy, customer service, modernizing hospitality
    
CDW
White Paper Published By: GoToWebinar     Published Date: Oct 08, 2013
During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet? In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it. This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence.
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strategic communications, leadership, matt abrahams, stage fright, presenting
    
GoToWebinar
White Paper Published By: Introhive     Published Date: Sep 24, 2013
Connections exist throughout your entire organization. These connections can be leveraged with warm introductions to eliminate the need for cold calling into those key prospects and accounts. Download this white paper to discover how your relationship capital can increase ROI.
Tags : 
relationship capital, increasing roi, closing deals, sales, customer experience/engagement
    
Introhive
Live Event Published By: Oracle Corp     Published Date: Sep 18, 2013
Confused about how to get started with social customer service or how to take it to the next level? Oracle can help you address the challenges of this rapidly evolving service channel - and help you deliver social customer service that delights your customers. Join our webcast featuring Aphrodite Brinsmead, senior analyst at Ovum, and learn her best practices for social customer service.
Tags : 
social media, customer service, customer experience management, customer experience/engagement, social media marketing
    
Oracle Corp
White Paper Published By: EPiServer Inc.     Published Date: Sep 16, 2013
Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel. Download this eBook for 6 ways to rethink content when structuring and managing online properties.
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multi-channel marketing, multi-screens, content delivery, cross-channel experience, internet marketing
    
EPiServer Inc.
Webinar Published By: Jive Software     Published Date: Sep 09, 2013
Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers? This webinar will highlight use-cases showcasing companies that have successfully promoted a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
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branding, customer obsession, brand advocacy, customer experience/engagement, sales
    
Jive Software
White Paper Published By: LogMeIn     Published Date: Sep 04, 2013
This paper conveys how the pressure to increase customer satisfaction metrics with less funding will increase as companies look for new ways to differentiate their services and reduce customer churn.
Tags : 
5 tips for customer service, customer experience, improving customer experience, logmein, rescue
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Sep 04, 2013
This HDI Research Corner report reveals the findings from 264 support organizations that provide technical support for the services or products used by customers.
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support services, logmein, rescue, hdi research corner, service experience
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Sep 04, 2013
Organizations are implementing technologies that enable them to interact with customers regardless of the channel or the device they’re using. This approach not only improves customer service, but also boosts the brand image and helps companies achieve broader business goals. Click here to find out how.
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service and support, customer support, imperative, technologies, online support
    
LogMeIn
White Paper Published By: SocialChorus     Published Date: Aug 28, 2013
Learn how to grow your business by motivating and scaling your advocates in 6 easy steps with this guide from SocialChorus
Tags : 
brand story, brand advocate, social engagement, customer advocate marketing, social media
    
SocialChorus
White Paper Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
Tags : 
content management, customer experience management, web content management, content management systems, customer experience/engagement
    
Adobe
White Paper Published By: Eloqua     Published Date: Aug 02, 2013
Lead scoring. It’s not voodoo marketing anymore.
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lead, lead scoring, qualification rate, content management systems, interactive marketing
    
Eloqua
White Paper Published By: Eloqua     Published Date: Aug 02, 2013
Turn tire kickers into customers (and other lead nurturing cliches that actually work).
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lead nurturing, oracle eloqua, lead, nurturing, customer experience/engagement
    
Eloqua
White Paper Published By: Eloqua     Published Date: Aug 02, 2013
Make content king. So your products get the royal treatment.
Tags : 
b2b, content marketing, content, marketing, assets
    
Eloqua
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