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White Paper Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern
    
Oracle
White Paper Published By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
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lift, loyalty, personalized product, recommendations, online merchants
    
IBM
White Paper Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications
    
IBM
White Paper Published By: Phunware     Published Date: Aug 11, 2014
Many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or delayed appointments and patient dissatisfaction. Additionally, with the influx of newly insured health care patients resulting from the Affordable Care Act’s new regulations, it is more of a challenge than ever before to guide patients through the hospital system in an efficient manner. In this white paper, we’ll examine how hospitals can use mobile technology to enhance the patient and visitor experience and drive new revenue through increased efficiency.
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phunware, hospital mobile strategy, hospital beacon strategy, hospital mobile technology, hospital wayfinding technology
    
Phunware
White Paper Published By: IBM     Published Date: Aug 08, 2014
Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.
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big data, analytics, insurance, customer service, solutions
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
“Big data”– which admittedly means many things to many people – is no longer confined to the realm of technology. Today, it is a business imperative. In addition to providing solutions to insurance companies’ long-standing business challenges, big data inspires new ways to transform processes, organizations and many aspects of the insurance industry as we know it.
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big data, technology, insurance industry, emerging marketing, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
As the world changes around them, many insurers are struggling to be profitable. A combination of disruptive forces — some economic, some societal, some technological — is shaking up the insurance industry comfort zone. Yet some leading insurers manage to stay ahead of the pack, but how?
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strategies, insurers, insurance industry, customer experience/engagement, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans.
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insurance, customer intelligence, solutions, customer retention, marketing plans
    
IBM
White Paper Published By: IBM     Published Date: Aug 08, 2014
As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.
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big data, analytics, chief data officer, strategy, performance
    
IBM
White Paper Published By: Opentopic     Published Date: Aug 05, 2014
This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing doesn't have to be complicated or expensive.
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opentopic, content marketing, marketers, engage audiences, consumers
    
Opentopic
White Paper Published By: Bazaarvoice     Published Date: Aug 01, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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bazaarvoice, consumer, retail, trends, connected
    
Bazaarvoice
White Paper Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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bazaarvoice, marketing, brands, consumer, conversation
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing, trends, customer-centric, brand
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, marketing, reviews, purchase intent, brand
    
Bazaarvoice
White Paper Published By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
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phunware, apps for sports, apps for event marketing, apps for live events, search marketing
    
Phunware
White Paper Published By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Today’s mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
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phunware, hotel app development, resort app development, restaurant app development, hotel mobile development
    
Phunware
White Paper Published By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
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phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
White Paper Published By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how a content hub can harmonize your marketing initiatives and see how this translates to increased productivity and better content management.
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exsquared, content hub, marketing, communication, tailored messaging
    
EX Squared Solutions
White Paper Published By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to select the right Web Content Management System and see how it can help streamline your enterprise’s content publishing.
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exsquared, web content marketing, management system, marketing, online purchasing
    
EX Squared Solutions
White Paper Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy
    
IHS GlobalSpec
White Paper Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
White Paper Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology
    
Gleanster Research
White Paper Published By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
Tags : 
gleanster, customer relationship management, crm, smb, marketing automation
    
Gleanster Research
White Paper Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : 
gleanster, marketing automation, marketing technology, crm, crm technology
    
Gleanster Research
White Paper Published By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
Tags : 
gleanster, sales, marketing, marketing automation, revenue
    
Gleanster Research
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