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White Paper Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the 5 ways to ensure your brand gets noticed by the people who you are trying to reach and see how you can boost your audience engagement and improve your ROI.
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spredfast, mass relevance, sponsorships, audience targetting, roi
    
Mass Relevance
White Paper Published By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
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marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers
    
Marketo
White Paper Published By: Teradata     Published Date: Apr 30, 2014
Knowledge is power. And for marketers, there is no greater knowledge than understanding your customers. What would you do if you knew you always had the right data to gain insight on your customers and your related marketing efforts? Get your data working for you – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue
    
Teradata
White Paper Published By: CatapultWorks     Published Date: Apr 30, 2014
In a B2B era saturated with talk of hyper-informed customers self-navigating the fabled buyer’s journey using multiple interconnected channels and devices, one topic remains steadfastly critical: branding. Despite dazzling new cosmos of B2B marketing, branding more than ever is central to B2B sales.
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catapultworks, marketing, informed customers, branding, b2b marketing
    
CatapultWorks
Webinar Published By: Bazaarvoice     Published Date: Apr 30, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Apr 30, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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consumer-centricity, consumer engagement, brand messaging, branding, brand response
    
Bazaarvoice
White Paper Published By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
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adobe, customer experience, customer engagement, digital intelligence, digital marketing
    
Adobe
White Paper Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
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reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
White Paper Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
Tags : 
reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
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turn, marketing, global marketing, global digital audience, cross-channel brand
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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turn, forbes insights, privacy, big data, marketing
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
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turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
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turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
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turn, forrester, economic impact, roi, turn audience suite
    
Turn
White Paper Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
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aimia, inflection points, marketing, customer loyalty, customer interaction
    
Aimia
Webinar Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks
    
Quantcast
White Paper Published By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
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sas, marketing, marketing attribution, digital marketing, collecting data
    
SAS
White Paper Published By: SAS     Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible – and adopt marketing management technologies at the core of their survival guide.
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sas, marketing operations, marketing management, management technologies, successful marketers
    
SAS
White Paper Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch
    
Marketo
White Paper Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics
    
Marketo
White Paper Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages
    
Marketo
White Paper Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
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acxiom, marketing, measurement, banner ads, display advertising
    
Acxiom Corporation
White Paper Published By: Tealium     Published Date: Mar 12, 2014
This report shows how marketers can take their testing to the next level with important new capabilities, while reducing their reliance on IT.
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tealium, testing, optimization, tag management, tag management solution
    
Tealium
White Paper Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns
    
Acxiom Corporation
White Paper Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics
    
Marketo
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Sub-Categories: Branding, Data Management/Analytics, Direct Mail/Marketing, Lead Generation & Automation, Other, Trade Shows/Events

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