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Traditional Marketing

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White Paper Published By: Eloqua     Published Date: Dec 18, 2013
How do you engage with your audience when they are otherwise engaged?
Tags : 
oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Thereís been a shift in how consumers go about finding new financial and insurance services and products, and that shift requires a new marketing ideology. The Modern Marketer follows new processes and uses new tools and technologies in order to reach results.
Tags : 
oracle, marketing automation, financial services, financial and insurance services, marketing ideology
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services and Ins.
Tags : 
oracle, modern marketing, financial services, insurance, compliance
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Making Momentum Happen: Change Management for Financial Services and Insurance Marketing.
Tags : 
oracle, financial services, marketing, insurance marketing, traditional marketing
    
Eloqua
White Paper Published By: Eloqua     Published Date: Dec 17, 2013
Changing buyer habits combined with reduced resources mean that organizations in the financial services and insurance industries are looking for new technologies that will meet evolving customer demands and increase overall efficiency.
Tags : 
oracle, financial services, marketing, insurance industries, marketing research
    
Eloqua
Webinar Published By: Red Hat     Published Date: Dec 09, 2013
Linux has proven to be a key element for successful datacenter modernization. Red Hat Enterprise Linux delivers cross-architecture standardization to a single operating system (OS) and provides a target platform for migrating mission critical workloads. For more information on Red Hat Enterprise Linux datacenter modernization watch the webinar here.
Tags : 
idc, red hat, informationweek, industry solutions, webinar
    
Red Hat
White Paper Published By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce
    
IBM
White Paper Published By: ServiceNow     Published Date: Nov 22, 2013
Three IT transformations can help IT get its own house in order to become the proactive partner of the business. By applying these concepts, IT departments at major enterprises are changing the way they engage with their business peers.
Tags : 
servicenow, enterprise it, service automation, applications, service consolidation
    
ServiceNow
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
Tags : 
grande guide, lead scoring, lead generation, management, big data
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 21, 2013
If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.
Tags : 
zenithoptimedia, oracle, eloqua, software implementation, marketing automation
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : 
zenithoptimedia, oracle, eloqua, software implementation, marketing automation
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : 
zenithoptimedia, oracle, eloqua, rules on content, content marketing
    
Oracle
White Paper Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, todayís buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : 
oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
White Paper Published By: Oracle     Published Date: Nov 05, 2013
This survey based whitepaper, based on interviews with 229 executives worldwide assesses the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans. This is critical in response to emerging market opportunities and complex global economic challenges.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 05, 2013
This survey based whitepaper, based on interviews with 229 executives worldwide assesses the challenges and opportunities faced by global businesses as they optimize sales resources to develop territories and incentive compensation plans. This is critical in response to emerging market opportunities and complex global economic challenges.
Tags : 
creating sales territory, sales performance, sales plan development, sales data, sales territory
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business
    
Oracle
Webinar Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : 
social media, big data, data-driven marketing, marketing analytics, performance analytics
    
IBM
White Paper Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
Tags : 
b2b, marketing, b2b marketing, marketing strategy, customer relationship management
    
Madison Logic
White Paper Published By: ClearSlide     Published Date: Oct 24, 2013
To explore how effectively sales organizations are dealing with change, CSO Insights conducted a Sales Engagement Optimization (SEO) study, gathering input from 354 firms. Download now to see the results.
Tags : 
sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics
    
ClearSlide
White Paper Published By: ClearSlide     Published Date: Oct 24, 2013
Some salespeople are just naturally better than the rest. But with the right insights from technology, you can create more top sellers within your organization.These 5 tips can help you transform your entire team into top sellers.
Tags : 
sales engagement platform, customer engagement, shorten sales cycles, sales enablement software, sales analytics
    
ClearSlide
Case Study Published By: Mimecast     Published Date: Oct 17, 2013
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) global enterprises may realize by using Mimecastís Unified Email Management (UEM) solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the full Mimecast UEM service on their organizations. Mimecast UEM is a suite of email security, archiving, and continuity services, which can also be purchased separately if required.
Tags : 
mimecast, forrester research, unified email management, uem, economic impact
    
Mimecast
White Paper Published By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
Tags : 
personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization
    
IBM
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